Sanlorenzo's SX crossover range: a success story
by Sanlorenzo 27 Apr 2021 08:52 PDT
SX112 © Sanlorenzo Yachts
The world's leading monobrand shipyard in the production of yachts of over 24 metres in length, Sanlorenzo has confirmed its solidity and undisputed leadership in the sector with its recently published 2020 results.
The company closed 2020 with consolidated net revenues from the sale of new yachts of 457.7 million euros (+0.4%) and a net profit of 34.5 million (+27.7%).
The achievement of these excellent performances has been made possible, thanks to a strategy that has always devoted significant economic and human resources to product development, as underlined by Mr. Massimo Perotti, Executive Chairman of Sanlorenzo, during the approval of the 2020 Budget: "The approved results, beyond estimation, in an extremely complex context, were made possible by a business model which proves to be very effective. The substantial investments of recent years, for new production capacity and development of the ranges, in new segments, too are progressively bringing the expected benefits and the positive start to 2021, particularly for order intake, is clear confirmation of this."
Especially pleased, in this clear vision was the decision in 2017 to launch on the market the innovative SX crossover line, born from the desire to propose a new type of yacht, transversal with respect to different segments, (hence the term crossover) that since the debut of the first model, the SX88, has recorded record sales and today, with three models in the range, contributes significantly to the revenue generation of the company.
A success also confirmed by numerous international prizes and awards such as the "World Yachts Trophy" by Yachts France for which in 2017 the SX88 was awarded - the same prize for the SX76 in 2018 - and the "Design Innovation Award 2020" organized by Confindustria Nautica and I Saloni Nautici won by the SX112.
The SX88 project also entered the ADI Design Index 2018, the volume which gathers every year the best of Italian design selected by the ADI Permanent Design Observatory.
A synthesis between the classic motor yacht with flying bridge and the explorer type, the SX range (SX76 / SX88 / SX112), born from a concept by Arch. Luca Santella, favours the use of the boat at sea and for this reason it has been conceived for experienced nautical experts. Characterised by a high prow and an unmistakable profile that, descending towards the stern, immediately brings to mind exploration yachts, the SX range has introduced new elements in the stylistic language, which has become a model of inspiration in the sector.
Courageous choices have been made in the development of the layout, such as that of placing the wheelhouse on the upper deck, the flying bridge, freeing up the area forward of the saloon on the deck, thus making it possible to transform the entire main deck into a single open space that hosts, in continuation, the living room, dining room and open plan kitchen.
Large open spaces, combined with large glazed surfaces, ensure seamless indoor/outdoor communication, much appreciated in every moment of on-board life.
The design of the external lines was entrusted to the creativity of the Zuccon International Project studio in the person of Bernardo Zuccon.
The studio, working with great effect on the concept of family feeling, has consolidated an image of strong personality and recognition of the range. As for the lay-out and the interiors, Piero Lissoni, Art Director of Sanlorenzo since 2018, has been able to express the best the potential of unprecedented spatiality of this revolutionary family of yachts, "daring" unexpected solutions borrowed from the highest "Interior Design", of which he is a prestigious representative. An example of this are the sculptural staircases, always different for each model, the focal point of the boats of this range, which generate an emotional disorientation.
The successful combination of the work of these two great designers has found itself in the flagship SX112, presented at the last Genoa Boat Show 2020, further scope for exploration to go even further in proposing a new and more informal way of experiencing the sea.
In this case, the operation to connect the interior with the exterior spaces is particularly successful, also thanks to innovative technological solutions and at the same time highly artisanal, such as the elliptical steel staircase that crosses all levels or the spacious beach area at the stern, of over 90 sqm extremely flexible and extendible through the two side terraces and the connection with the spacious internal gym, directly connected to the owner's cabin, a choice that gives the project new perspectives for living.
The appreciation of the market was not long in coming, and a few months after its presentation, has already resulted in numerous units sold, surpassing even the record of the two previous models.
Almost a family challenge, but the victory belongs to the whole range, which has brought a paradigm shift in the conception of life at sea.