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Evolving Discover Boating, part 2: Q&A with NMMA's Ellen Bradley

by National Marine Manufacturers Association 6 Mar 2021 07:10 PST

Following yesterday's article in the two-part series on the evolution of Discover Boating, NMMA's senior vice president of marketing and communications, Ellen Bradley (EB), provides further detail on where the Discover Boating brand is headed.

Can you shed more light on the thinking behind boat shows under the Discover Boating brand?

EB: The amplification of the recreational boating industry's collective voice couldn't come at a more important time. When signs of pre-COVID life re-emerge, the industry must be ready with a strong, unified, and relevant voice to recruit and retain market share as competition for consumers' discretionary time and dollars returns with a vengeance. Connecting boat shows, with their immense reach into major markets around the country, under Discover Boating gives us a significant strategic advantage with on-the-ground, in-person experiential marketing and sales events.

Read the full article here...

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