Please select your home edition
Edition
Rolly Tasker Sails 2023 LEADERBOARD

Azimut Yachts presents A-Room: Reality goes virtual

by Azimut Yachts 28 Feb 2021 21:50 AEDT

Azimut Yachts confirms its pioneering spirit and introduces a new channel to communicate the company's genuine passion for innovation to customers and fans of the brand. Introducing A-Room, a virtual theatre showcasing previews of the brand's new models.

Azimut Yachts presents A-Room, a virtual showroom created specifically to offer the brand's customers and fans previews of all its new models.

The initiative is driven by the desire to further open up to digital technology, recognising it as a system that can engage powerfully with owners, customers and yachting enthusiasts, also on an emotional level: an additional communication opportunity that will go alongside the traditional channels.

Visitors to the A-Room will connect to a 3-D virtual space designed to look like an Azimut Yachts stand, which they can move around in complete freedom, interacting with the content. Split into themed areas, including a theatre for presentations, corners dedicated to individual Collections, and mega screens with videos of the latest models, the main aim of the virtual showroom is to be the new stage on which the shipyard's latest novelties are presented.

The A-Room will showcase the brand's latest models, upcoming news and novelties in the world of Azimut Yachts. Users will be offered live streamed events organised for new yacht launches, previews of innovative content and other initiatives designed to engage with the audience of customers and fans.

Making the first "digital" debut on the platform will be the new arrival in the Flybridge Collection, Azimut 53 Flybridge, which stands out for her flowing lines that hide spaces ideal for families, introducing a new dimension to the yachting experience never seen before in this size category. A series of teasers and visual content are already online and other unpublished material will be added soon in the lead up to the unveiling event planned for March.

This initiative confirms therefore the Shipyard's desire to engage in an ongoing conversation with its customers, experimenting with new forms of interaction at a time when digitalization represents a fundamental and inevitable step towards a better customer experience.

Azimut Yachts has already made a name for itself in this field and was the first yacht company to implement a digital space, which it did in record time last spring with the launch of the Virtual Lounge, a platform that provides a range of content (videos, technical data sheets, analysis) and was also used to organise a three-day e-boat show, resulting in the first online sale in the Shipyard's history (an Azimut S6).

Enter the A-Room here.

Related Articles

SailGP's return to Auckland for Season 6 confirmed
ITM is the NZ's Grand Prix's Title Partner, marking a fourth year supporting Black Foils. After a record breaking debut, the ITM New Zealand Sail Grand Prix Auckland has been confirmed to be returning in 2026 and is set to be bigger than ever. Posted on 26 Jun
Rolex SailGP Championship 2026 dates confirmed
Including a return to fan-favorite destination, Auckland SailGP has released further details of forthcoming 2026 Season, including the return of fan-favorite locations, multi-year hosting agreements secured across all regions, and an evolved regional structure to raise the stakes for athletes and fans alike. Posted on 26 Jun
BOISW - New Committee announced for 2026
New Committee working hard behind the scenes to rework the 2026 Bay of Islands Sailing Week . A newly appointed committee is already working hard behind the scenes to rework the 2026 Bay of Islands Sailing Week event while honouring the traditions that have made it so special to the sailing community. Posted on 26 Jun
Pip Hare Announced as Patron of WORLDSTAR 2026
A meaningful return to her roots with the Royal Western Yacht Club of England The Royal Western Yacht Club (RWYC) is absolutely delighted to welcome solo ocean racing legend Pip Hare as the Patron of WORLDSTAR 2026—our flagship round-the-world sailing event. This is more than a title; it's a homecoming. Posted on 26 Jun
Kieler Woche Day 7
British mixed dominance in dinghy and catamaran After the second day of the Sailing Grand Slam in the Olympic mixed classes, Martin Wrigley and Bettine Harris are leading the 470 class even more dominantly than John Gimson and Anna Burnet in the Nacra 17 on Thursday (June 26). Posted on 26 Jun
29th Superyacht Cup Palma day 1
Cervo and Open Season take opening day honours The Superyacht Cup Palma 2025 swung into action today, with captains and crews across the varied and inspiring fleet seizing the opportunity to take the measure of the competition out on the racecourse. Posted on 26 Jun
J/70 Mixed-Plus Worlds at Lake Garda Day 1
Yupi leads after a perfect opening day in Torbole Lake Garda delivered its finest conditions for the opening day of the first-ever J/70 Mixed-Plus World Championship: three races completed in a steady, warm Ora breeze peaking at 20 knots. Posted on 26 Jun
Tschüss 2 - Transatlantic Titans
Line Honours for Christian Zugel's Volvo 70 in the Transatlantic Race 2025 Volvo 70 Tschüss 2 (USA), owned by Christian Zugel and co-skippered by Johnny Mordaunt, has taken Line Honours in the West to East Transatlantic Race 2025 in an elapsed time of 07 Day 15 Hrs 29 Mins and 10 Secs. Posted on 26 Jun
Craig Wood Makes History
The first triple amputee to sail solo non-stop and unsupported across the Pacific Craig is the first triple amputee to sail solo non-stop and unsupported across the Pacific, completing the 7506nm journey from Mexico to Japan in 90 days. Posted on 26 Jun
NTG Global Graduate Program
Shape your career and propel yourself into the world of innovation North Technology Group, a global leader in advanced composite technology, is offering an exciting and dynamic graduate program that will shape your career and propel you into the world of innovation. Posted on 26 Jun
North Sails Loft 57 PodcastRolly Tasker Sails 2023 FOOTERHenri-Lloyd Dynamic Range