Please select your home edition
Edition
North Sails Loft 57 Podcast

Azimut Yachts presents A-Room: Reality goes virtual

by Azimut Yachts 28 Feb 2021 21:50 AEDT

Azimut Yachts confirms its pioneering spirit and introduces a new channel to communicate the company's genuine passion for innovation to customers and fans of the brand. Introducing A-Room, a virtual theatre showcasing previews of the brand's new models.

Azimut Yachts presents A-Room, a virtual showroom created specifically to offer the brand's customers and fans previews of all its new models.

The initiative is driven by the desire to further open up to digital technology, recognising it as a system that can engage powerfully with owners, customers and yachting enthusiasts, also on an emotional level: an additional communication opportunity that will go alongside the traditional channels.

Visitors to the A-Room will connect to a 3-D virtual space designed to look like an Azimut Yachts stand, which they can move around in complete freedom, interacting with the content. Split into themed areas, including a theatre for presentations, corners dedicated to individual Collections, and mega screens with videos of the latest models, the main aim of the virtual showroom is to be the new stage on which the shipyard's latest novelties are presented.

The A-Room will showcase the brand's latest models, upcoming news and novelties in the world of Azimut Yachts. Users will be offered live streamed events organised for new yacht launches, previews of innovative content and other initiatives designed to engage with the audience of customers and fans.

Making the first "digital" debut on the platform will be the new arrival in the Flybridge Collection, Azimut 53 Flybridge, which stands out for her flowing lines that hide spaces ideal for families, introducing a new dimension to the yachting experience never seen before in this size category. A series of teasers and visual content are already online and other unpublished material will be added soon in the lead up to the unveiling event planned for March.

This initiative confirms therefore the Shipyard's desire to engage in an ongoing conversation with its customers, experimenting with new forms of interaction at a time when digitalization represents a fundamental and inevitable step towards a better customer experience.

Azimut Yachts has already made a name for itself in this field and was the first yacht company to implement a digital space, which it did in record time last spring with the launch of the Virtual Lounge, a platform that provides a range of content (videos, technical data sheets, analysis) and was also used to organise a three-day e-boat show, resulting in the first online sale in the Shipyard's history (an Azimut S6).

Enter the A-Room here.

Related Articles

2025 29er Europeans at Lake Garda Day 1
Five teams tied at the top Ikke Huber / Liam Berger (Switzerland) lead the charge after sweeping all 3 races in the Green fleet — an impressive perfect score of 2 points. Lucas & Moritz Hamm, the dynamic twin duo from Germany, matched their Swiss rivals with consistency and pace. Posted on 3 Jul
Onboard reporters in the Course des Caps
Enjoying the challenge of bringing the race to life In the Course des Caps - Boulogne sur Mer - Banque Populaire du Nord, the Onboard Reporters, or OBRs, are back doing a wonderful job of bringing IMOCA racing to life with pictures, videos, interviews and reports from the boats. Posted on 3 Jul
Rolex TP52 Worlds in Cascais Day 2
Consistent American Magic Quantum Racing move clear ahead American Magic Quantum Racing stepped three points clear at the top of the 2025 Rolex TP52 World Championship leaderboard today in Cascais, Portugal on the strength of a first and third from two breezy races. Posted on 3 Jul
505 UK Nationals at Weymouth
Michael Sims and Carl Gibbon hold back Howie Hamlin and Andy Zinn Apart from one 'stumble' in Race 7, the two leading boats were almost invisibly tied together to the point that after 8 races, they were tied on points. Posted on 3 Jul
Unforgettable Transatlantic Race 2025 finish
First to arrive was Ocean Fifty Calamity, co-skippered by Timo Tavio and Kimo Nordström. It was rush hour in Cowes on Day 15 of the west-to-east Transatlantic Race 2025, as boats crossed the finish line in Cowes within minutes of each other after an epic 3,000-mile battle for top honors in IRC 1. Posted on 3 Jul
iQFOiL World Championships set to open in Aarhus
Olympic medalists and world-class riders gather in Denmark for the biggest iQFOiL event of the year. The stage is set in Aarhus for a spectacular week of high-speed sailing as the iQFOiL World Championships 2025 kick off on 4 July, bringing together over 200 of the world's best windsurfers from more than 40 nations. Posted on 3 Jul
The Ocean Race Europe to showcase new race tracker
Developed with PredictWind to revolutionise race coverage The Ocean Race, often described as the toughest test of a team in sport and widely recognised as a leader in impactful ocean health initiatives, and PredictWind, a global leader in marine weather forecasting, are collaborating on a new race tracker. Posted on 3 Jul
Oliver Heer confirms 2028 Vendée Globe ambition
The Swiss skipper aims to return for the 2028 edition of the legendary solo race with a newer boat After completing the Vendée Globe 2024 on his first attempt, Oliver Heer, the Swiss-German skipper of Tut gut Sailing, has confirmed his intention to return for the 2028 edition of the legendary solo race. Posted on 3 Jul
SailingFast to provide unrivalled event support
During the WASZP Games at the Weymouth & Portland National Sailing Academy SailingFast UK is set to land in Weymouth on the 8th of July and will be on-site until the 26th of July to provide the GOLD STANDARD in event support. Posted on 3 Jul
2025 29er Europeans at Lake Garda Opening Ceremony
More than 500 sailors paraded through the Riva del Garda's beautiful streets The 2025 29er European Championship officially opened today in stunning Riva del Garda, hosted by Fraglia Vela Riva. More than 500 sailors paraded through the city's beautiful streets in a colorful, high-energy opening ceremony. Posted on 2 Jul
Pantaenius Sail 2025 AUS FooterSwitch One DesignExcess Catamarans