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China Sports Industry Group partners with Emirates Team New Zealand

by CSA 24 Jan 00:40 PST

The Royal New Zealand Yacht Squadron, Emirates Team New Zealand (ETNZ) and the China Sports Industry Group (CSIG) have announced that CSIG will become an official partner of Emirates Team New Zealand, the Defender of the 36th America's Cup. China Sports & Communication International (CSCI), a subsidiary of CSIG, has been appointed to handle the partnership.

Emirates Team New Zealand, the pioneers of the incredible AC75, first competed in the America's Cup in the 1980s and won the America’s Cup for the first time in 1995. The team has a strong history in bold innovation and breakthroughs. The investment in research and development of the design concept placed them 3rd on the Global Sports Technology Power List at the 2020 Sports Technology Awards, only behind Formula 1 and the Tour de France. One team compared to two complete events. This dedication to technology and innovation is a key fundamental for this partnership. For a long time, the China Sports Industry Group has always been committed to integrate resources to provide professional sports service. And CSCI is also specifically set up to promote the on-water sports.

Cross-sector collaborations are vital to develop the advanced design and manufacturing technologies that are behind the monohull foiling yacht used in the America’s Cup. With this partnership both parties hope to make Chinese spectators aware of the future of high performance sailing, and boost the development of high-performance sailing and related industries in China.

Emirates Team New Zealand CEO Grant Dalton said, “As we rapidly approach the sharp end of this 36th America’s Cup campaign, it is great having the continued support of the China Sports Industry Group as an official partner of Emirates Team New Zealand to really help promote the team and the America’s Cup event in China now and in the future. China is an exciting territory for the sport of sailing that is fully embracing the sport and the America’s Cup and all of its associated technological innovations.”

The 170-year-old regatta has also been ready to embrace the younger generation. As a key element of this partnership, CSCI will introduce a series of training programmes, including offshore and inshore races, which will be open to sailors from the Asia-Pacific region. It will also recruit talented young sailors to form a team for further competitions around the world.

The America's Cup racing will be broadcast live in China. Open and accessible to all, comprehensive live and highlights coverage of the America's Cup is widely available free-to-air including on, Toutiao (Bytedance), Tencent, Huya and Penguin Sport, with further distribution to be announced.

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