Please select your home edition
Edition
leaderboard with question mark E6 launch 2021

New website to celebrate 20th Anniversary of the MUSTO Skiff class

by Musto Skiff Class Association 10 Dec 2020 22:30 PST
New Musto Skiff Class Association website set to be revealed... © MSCA

The International MUSTO Skiff Class Association is getting ready to reveal a new website to mark the 20th anniversary of the class. At the start of this year the class association embarked on a complete redesign of the existing MUSTO Skiff website as part of plans to celebrate their 20th milestone in 2020. Whilst the pandemic soon put the planned anniversary activities on hold, the website project was given the go ahead with support of the class members.

The original class website was established over 18 years ago by MUSTO Skiff sailor and marketer, Rick Perkins. Ahead of its time when it was first created, the official website soon became an invaluable resource for sailors in the class. Over the years, it grew to include a wealth of information spread over hundreds of pages with content relating to class activities, events, and training, as well as tips and guides on rigging and tuning.

Recognising the shift in how people consume websites today, a decision was made to build the new website on a modern platform with more visual content and interactive features. The new design is also fully optimised for mobiles and tablet devices, making it more accessible and easy to use when in and around sailing clubs.

A more extensive image gallery section has been created with photos and video content from major events over the years. In addition, the new website now includes a 'community hub video gallery' page to showcase some of the best and most popular sailing videos from MUSTO Skiff sailors all over the world.

As part of a website project development team, MUSTO Skiff's marketing and communications manager, Natalie Hilton, delivered the project with the input of the international committee and class boat builder, Ovington Boats Ltd.

Commenting on the scale of the project and some of the key objectives of the redesign, Natalie said:

"The International Class Committee is really excited to finally launch this new website ahead of the 2021 season. This was a huge project for the class to take on as web design has moved on significantly since the original website was launched in 2002. The original site also included over 1,600 pages of content and images recording the activities of the class over the last 18 seasons. We wanted to retain as much of the great content as possible and celebrate the history of the class, but we also had the objective of creating a positive user experience with the new design. It needed to look good, but above all, it needed to be useful and easy to navigate."

The new home page has been designed to provide everything that the current class members need on a single page, including direct links to news updates, social media, event reports and the latest event schedules.

Attracting new sailors to the class was also a key objective of this project. Dedicated sections on the class and the boat have been created with the aim of helping new and prospective members to explore the class and better understand the boat design and sailing experience. Those keen to see the high performance skiff in action can also view an embedded video of the MUSTO Skiffs racing competitively on Australia's aqua blue waters directly from the home page.

International Class Chairman, Andy Tarboton, added:

"Over the last few months, we've worked hard to strike the balance between information that the class will want to access going forward and the key information that the everyday sailor will need from the website. We also set ourselves the brief of creating a fresh and dynamic design that could really showcase the amazing sailing experience of the boat in all parts of the world and attract new sailors to the class. It was definitely an ambitious project, but we are really pleased that the class members supported the redesign. We now have a great platform to showcase the class from 2021 onwards."

All going to plan, the new MUSTO Skiff Class Association website is scheduled to launch this Friday evening (11th December) under the same class website address, www.mustoskiff.com

Related Articles

Musto Skiff Southern Series at Itchenor
Brilliant sailing, but pretty tough on the fitness What a great weekend of sailing at Itchenor SC, which was a late but rewarding addition to the Musto Skiff Southern Series, attracting 14 entries to enjoy the racing in Chichester Harbour. Posted on 12 Nov
Hyde Sails Scottish and Northern Skiff Nationals
A fitting climax to the Northern and Scottish Skiff series A fitting climax to the Northern and Scottish Skiff series took place at Dalgety Bay Sailing Club on 25/26th September, which was also the final event to conclude the Musto Skiff UK Hyde Sails Series. Posted on 1 Oct
Tarboton tops Turbo Asymmetric Open 2021
Eight Musto Skiffs attended with a 50:50 mix of locals and visitors Restronguet SC were delighted to host the inaugural Turbo Asymmetric Open over 4th and 5th September. Eight Musto Skiffs attended with a 50:50 mix of locals and visitors. Posted on 10 Sep
Musto Skiff event at Derwent Reservoir cancelled
Restronguet and Dalgety Bay to count for two series instead The Musto Skiff GBR Class Association has confirmed that the Scottish and Northern Skiff Open Meeting planned at Derwent Reservoir Sailing Club (DRSC) on 28/29 August 2021 is now cancelled. Posted on 18 Aug
Musto Skiff Scottish and Northern Circuit update
The final three 2021 Open Meetings have now been confirmed After a highly successful Musto Skiff UK National Championships at Sunderland, the GBR Musto Skiff Class Association has confirmed the final three Open Meetings for their Scottish and Northern Circuit. Posted on 9 Aug
Musto Skiff German Open at Travemünder Woche 2021
A big week for the German Musto Skiff Class, who finally got to launch their 2021 season It was a big week for the GER Musto Skiff Class, who finally got to launch their 2021 season with the German Open at Travemünder Woche 2021. Posted on 3 Aug
Noble Marine UK Musto Skiff Nationals overall
Pascoe takes the 2021 title at Sunderland After three days of intense racing, the Musto Skiff class rigged up and got ready to launch for the final day of the 2021 Noble Marine UK Musto Skiff National Championships at Sunderland Yacht Club. Posted on 2 Aug
Noble Marine UK Musto Skiff Nationals day 3
Pascoe takes the lead after another cracking day's racing Another cracking day's racing after a rather grey horizon met the fleet on Saturday morning, but the flags were fluttering on their staffs, so the launch flag was dropped and Day 3 of the 2021 Noble Marine UK Musto Skiff Nationals at Sunderland YC was on! Posted on 1 Aug
Noble Marine UK Musto Skiff Nationals day 2
Trotter at the top in Sunderland With no wind to start the day, the fleet had a Northern welcome to the second day of the Noble Marine UK Musto Skiff National Championships at Sunderland. Grey drizzle with great bacon sandwiches, coffee, and plenty of cheer to pass the time. Posted on 31 Jul
Noble Marine UK Musto Skiff Nationals day 1
Ben Clegg leads the way in Sunderland Day 1 of the 2021 Noble Marine UK Musto Skiff National Championships and Sunderland lit up for us. 60 something very excited sailors have descended on the fantastic sunny Sunderland Yacht Club for 4 days of intense racing. Posted on 29 Jul
C-Tech 2021 America's Cup 728x90 BOTTOMUpffront 2020 Foredeck Club SW FOOTERHella Dual Colour Floodlights - 728 x 90px - 6 jpg Bottom