Please select your home edition
Edition
Rooster 2025

Brunswick Corporation continues to set new records at the 2020 Ft. Lauderdale Boat Show

by Lee Gordon 10 Nov 2020 11:09 PST
Faster and higher © Brunswick

Brunswick Corporation (NYSE: BC) and its industry leading brands, Mercury Marine, Boston Whaler, Sea Ray and Freedom Boat Club, all had a very successful 2020 Ft. Lauderdale International Boat Show.

For the third consecutive year, Mercury Marine had the most outboard engines of any manufacturer at the show and increased its show market share for the fourth consecutive year, accounting for more than half of the total engines displayed at the 2020 show.

Despite the significantly reduced show attendance, Boston Whaler reported increased year-over-year show sales on many of its leading models. In addition, Sea Ray had a great show with many models selling at or above prior year results. Sea Ray also announced the all-new 370 Sundancer which will officially launch in February 2021 and features the brand's exciting new design language.

Freedom Boat Club's Ft. Lauderdale franchise, located at the Bahia Mar marina, also doubled its membership sales from a year ago, during the four-day show.

"Ft. Lauderdale has historically been a bell-weather of saltwater market trends and each year we look forward to showcasing our industry leading products and technology," said Dave Foulkes, Brunswick Corporation CEO. "Mercury continues to win saltwater market share as more and more OEMs make the shift to its industry-leading line-up of four-stroke outboards. Our premium boat brands had a very successful show, attracting returning and first-time buyers to their award-winning models. Freedom's growth this summer has been incredible and it's no surprise to see the new Ft. Lauderdale location continue to grow, as South Florida is one of the country's premier boating destinations."

To ensure the health and safety of its employees, Brunswick limited the number of staff attending the show and implemented extensive COVID-related health and safety protocols, even beyond those required by the show organizers.

"Our staff at the show did a wonderful job in unique circumstances," said Foulkes. "With carefully thought-out and rigorous safety measures in place, our team made sure that their own safety and the safety of our customers was the number one priority."

Related Articles

Armstrong Foils Demo Days return for 2025
Test the latest gear, get expert advice, and ride with the pros. Armstrong Foils is proud to announce the return of Armstrong Demo Days for 2025. Test the latest gear, get expert advice, and ride with the pros. Posted today at 5:41 am
International 5o5 Euro Cup Leg 2 at Lake Garda
Stunning scenery, fresh water and great Ora breezes Between May 29th and 31st, 41 505's from 10 countries arrived in the small town of Riva at the Northern end of Lake Garda in Italy for leg 2 of the 2025 505 Euro Cup series. Posted today at 5:29 am
49er, 49erFX and Nacra 17 Europeans Day 1
Austrians Prettner and Flachberger tip into early lead Keanu Prettner with Jakob Flachberger (AUT) were locked in a light air duel with defending European Champions Hernan Umpiere with Fernando Diz (URU). The two teams were tipped by their fellow competitors as the ones to watch in light winds and delivered. Posted on 3 Jun
New Dynamic Range of T-Shirts and Shorts
Just the ticket at sea and on shore Packing for a weekend away on the water and having fun onshore has never been easier, thanks to the new range of Dynamic shorts and t-shirts from Henri-Lloyd. Posted on 3 Jun
Galicia 52 Super Series Royal Cup Day 1
Top level consistency gives 2024 champions a strong start in Baiona The 2024 overall circuit champions, Doug DeVos' American Magic Quantum Racing, lead the GALICIA 52 SUPER SERIES ROYAL CUP after two good races on the beautiful but challenging race area off Baiona on the NW corner. Posted on 3 Jun
Getting excited for the Van Isle 360
Quoting a famous line from Pink Floyd's "Time" As I pack for the first half of the 2025 Van Isle 360 International Yacht Race, I find myself thinking about the last time I did this race, a certain Pink Floyd song, and the great adventuring, sailing and time with friends that awaits. Posted on 3 Jun
5.5 Metre titles head to Poland for the first time
Scandinavian Gold Cup and World Championship to be held back to back Over the next 12 days the International 5.5 Metre Class heads to Sopot in Poland for the Scandinavian Gold Cup and World Championship. It is the first time the class has held any of its major events in Poland. Posted on 3 Jun
Robert Burke on HRCS's Dyckman Marina facility
Robert Burke discusses the upcoming closure of HRCS's Dyckman Marina facility Community sailing organizations are a fantastic and affordable way of drawing new sailors into the sport. Unfortunately, the Hudson River Community Sailing is being forced to close one of its two locations in January. Posted on 3 Jun
Mirror dinghy Tuning Guide with Ben McGrane
A detailed guide to maximising speed with Hyde Mirror Sails Continuing the new series of tuning videos from Hyde Sails, One Design Sales Manager Ben McGrane gives a detailed guide to maximising speed with Hyde Mirror Sails. Posted on 3 Jun
Rodkicker 50 - manual rigid vang for larger yachts
Specifically sized for yachts measuring between 50 and 55 feet A rigid vang is designed to enhance sail handling during reefing, preventing the boom from falling into the cockpit or onto the coach roof. Equipped with gas springs, it automatically elevates the boom upon release of the kicking strap. Posted on 3 Jun
Rooster 2025C-Tech 2020 Battens 2 728x90 BOTTOMLloyd Stevenson - AC Alinghi 1456x180px BOTTOM