Please select your home edition
Edition
Selden

Groupe Beneteau renews its ambition and adapts its 2021 new model launch strategy

by Groupé Beneteau 4 Sep 05:37 PDT
Antares 11 Flybridge © Beneteau

As numerous boat shows have been cancelled in different regions of the world, Groupe Beneteau and its brands are proud to announce the new models of the 2021 season that will be presented through a series of private events.

Unveiled to the press on August 31st and September 1st, 2020, the 18 new models of this season carry the promise of unique nautical experiences.

"We want to make this crisis an opportunity to rethink our customer relationship and experience, traditionally displayed at boat shows. Since May, we have developed digital tools so you can discover our boats online, take an online detailed presentation on board, or have a live chat with our boat specialists. Our brands are also organizing a series of private events for this fall to welcome customers and prospects in the best and safest possible way," explained Gianguido Girotti, Deputy General Manager, in charge of brand and product strategy.

A strong ambition renewed on the engine side

This year, Prestige, Jeanneau and Beneteau present 14 new models, all thought out and designed to provide maximum comfort on board, space, pleasure on the water and personalization.

Four Winns and Delphia as high potential brands will make announcements later in the season. Four Winns will unveil its new generation of bowriders for the Horizon range. Completely redesigned to meet the specificities of inland navigation, Delphia's boat offer will be based on innovative electrically propelled boats and new features to improve the customer experience.

Dayboats, weekenders, express cruisers

Jeanneau

Jeanneau boats, with pure and contemporary lines, benefit from the savoir-faire and quality of world-renowned architects, which makes Jeanneau a reference in its field.

Beneteau

The Group's historic trademark, Beneteau has been a pioneer for recreational boating from the outset, with one single idea in mind: making the avant-garde accessible.

Real estate on the water

Prestige

Light, space and luxurious materials define PRESTIGE yachts. Designed as a home on the water, PRESTIGE yachts are the jewel of French marine engineering.

Beneteau

World leader in 40 to 50 foot trawlers, BENETEAU is capitalizing on the success of the Swift Trawler range and its very autonomous fonctional and spacious boats to offer new luxury units.

A renewed brand and product strategy

As part of the Let's Go Beyond! plan announced in July 2020, the Group's strategy revolves around four market segments:

  • Dayboats, weekenders and express cruisers up to 40 feet
  • Real estate on the water, for large units between 60 and 80 feet
  • Monohull sailboats
  • Multihull sailboats
In the future, the Groupe Beneteau's House of Brands will consist of eight brands: Beneteau, Jeanneau, Prestige, Lagoon, Excess, Four Winns, WellCraft, Delphia. "To date, the four brands Monte Carlo Yachts, CNB yachts, Glastron and Scarab continue to be active and they attend the various events. We are taking orders and our production sites continue to build these models", Gianguido Girotti recalled during the press briefing.

Related Articles

Three members announced for 11th Hour Racing Team
Great Britain's Simon Fisher and Rob Greenhalgh, together with Australia's Kyle Langford Three new sailing crew have been signed by 11th Hour Racing Team, the US-based offshore sailing team with a sight set on winning The Ocean Race 2022-23 Posted today at 5:26 am
A Blocks Newsline Special
Helping you understand the Barton range and choose the right blocks Did you know that our range of blocks includes over 1000 products to cater for every task on boats up to 15m/50ft. We have dedicated this Newsline to helping you understand our range and choose the right blocks every time to control the power aboard. Posted on 22 Sep
Appreciating our community's leadership role
Sailors play a vital role in driving ocean health Having grown up sailing and cruising Maine's DownEast waters, I'm no stranger to pea-soup fog, but until last week I had never experienced a situation where visibility was reduced to just a few hundred feet due to anything besides fog. Posted on 22 Sep
America's Cup Rialto: Taking on the white water
Defiant was the only AC75 sailing today, docking out just before noon heading for a seabreeze After yesterday's action on the Waitemata Harbour with Emirates Team New Zealand and American Magic sailing in a staged race, today was very tame by comparison. Defiant was the only AC75 sailing today, docking out just before noon Posted on 22 Sep
Handy New Drybags From Zhik
Joining the range of technical luggage are two different handy dry bags Joining Zhik's range of technical luggage for sailing and watersports, are two different handy dry bags. The perfect Christmas gift?! Posted on 22 Sep
Mirabaud Yacht Racing Image deadline approaching
There are only two weeks left to send in your photo We kindly remind you that the deadline for taking part in the Mirabaud Yacht Racing Image of the Century photo contest is October 6, 2020. There are only two weeks left to send in your photo! Posted on 22 Sep
2020 Long Island Championships Recap
Camaraderie, Collaboration, and Talent The 2020 Long Island Sound Championships presented by the Storm Trysail Club and the Riverside Yacht Club were held this past weekend, September 19 and 20th. Posted on 22 Sep
Buckaroo, Gamecock set for New York YC Race Week
Hoping success in other classes will translate to the Melges IC37 The Melges IC37 class was designed to make it as easy as possible for new skippers and crew to get up to speed and compete on a high level. Of course, there's no way to completely neutralize the advantage that can be earned with time in the boat. Posted on 22 Sep
GKA Distance Battle update
Bumped back one more week to give sailors a fair chance to get the footage needed Working with the elements at a kite spot is never easy, add multiple locations worldwide to the equation and the difficulty rating will increase dramatically. Posted on 22 Sep
Mirabaud Sailing Video of the Century
Rewarding the best videos produced between 2000 and 2020 The Mirabaud Sailing Video of the Century celebrates the best sailing videos produced since 2000. In this very special year, most sailing events have been cancelled. Posted on 21 Sep
SOUTHERN-SPARS-AGLAIA-SPARS_728X90 BottomRooster 2020 - Impact BA - FOOTERC-Tech 2020 Battens 728x90 BOTTOM