Please select your home edition
Edition
SW newsletters (top)

Musto opens first US store in Annapolis, Maryland

by Musto 7 Aug 2020 07:00 PDT 7 August 2020
Musto has a wide range of technical sailing and marine lifestyle clothing © Amory Ross / 11th Hour Racing Team

The world's leading premium technical sailing brand, Musto, has today welcomed visitors to its first ever US store in America's sailing capital of Annapolis, Maryland.

The store is the British heritage brand's first fully Musto-owned retailer outside of the United Kingdom, demonstrating the importance of the US market in their global expansion strategy, as they push to develop their presence outside of Europe. The technical performance innovator announced earlier this year a collaboration with the US IMOCA Class sailing team, 11th Hour Racing Team, who aim to compete in The Ocean Race 2022-2023 - one of the world's longest and toughest professional sporting events.

Commenting on this landmark event for the brand, Musto's Head of Marketing, Nick Houchin, said, "The opening of the Annapolis Musto store is significant for us as a business. Our US customer base is growing, and we can now showcase our wider technical sailing and marine lifestyle offering all under one roof. Alongside our existing partnership program in the US, which includes joining forces with 11th Hour Racing Team in a collaboration that will see us provide both their on and off water kit, the store will enable us to make waves on both sides of the Atlantic. The sailing community is ready to bounce back from the pandemic - it's an exciting time for us."

Musto is collaborating with 11th Hour Racing Team to innovate and create the next generation of HPX, they will also be innovating together to develop a range of sustainable clothing for sailors in future collections. The Newport, RI based team will have a strong presence in the Annapolis store, with one of their Musto HPX ocean racing suits on display to the public, alongside imagery captured from their recent training programme in Europe.

US Musto ambassador and skipper of 11th Hour Racing Team, Charlie Enright, is looking forward to stepping foot instore, and celebrating this major move for the technical clothing brand.

"Musto is an industry leader and a brand built upon a reputation for designing and engineering the best technical sailing clothing in the world," he said. "Our partnership with them is built upon many shared values, including a forward-looking approach to sustainability management. It's great that Musto will now have a base in the US, from which we can share the innovative clothing we will work on together," he commented.

The Annapolis Musto store, which can be found at 118 Main Street. Annapolis, MD, 21401, will be open 10am until 7pm daily and is Covid-secure, with a spacious interior allowing for

social distancing. Facemasks are required for customers, and daily employee screenings are in place to ensure the shop remains Covid-free.

www.musto.com

Related Articles

Musto join forces with France SailGP Team
Two-season deal as Official Technical Clothing Partner Furthering its reputation as the world-leading performance clothing brand in sailing, Musto has joined forces with France SailGP Team as their Official Technical Clothing Partner for the next two seasons. Posted on 19 Apr
Find the ultimate accessory with Musto
Don't forget your extremities Don't forget your extremities. Grab some essential Musto accessories. Posted on 31 Mar
Musto Evolution collection
Know no limits Want to break down boundaries and smash your goals? Musto's Evolution collection will support you every step of the way. Posted on 26 Mar
Celebrating International Women's day
With these fantastic female Musto ambassadors While Musto support women all year round, today is International Women's Day and we're celebrating it with these fantastic female Musto ambassadors. Posted on 8 Mar
Musto and World Sailing join forces
In five year global partnership deal At their virtual Brand Showcase event in London on Thursday, performance clothing brand Musto announced that they will join forces with World Sailing, the international federation for the sport, in a five year partnership. Posted on 5 Mar
Video tour of Clarisse Crémer's Banque Populaire X
See the challenges the record-breaking Vendée Globe skipper faced A tour around the IMOCA yacht Banque Populaire X that #TeamMusto ambassador Clarisse Crémer sailed to break Ellen MacArthur's fastest solo women's record in the Vendée Globe race. Posted on 16 Feb
Musto Everyday Gilets
Warm. Fast-drying. Highly breathable. Don't be fooled by the soft G... These gilets are hard-wearing, technical and tough, as well as super stylish. Posted on 30 Jan
Musto: Your Favourites
Proud to showcase these products, because they've been endorsed by you Customer feedback, good and bad, plays a huge part in forming our product strategy here at Musto. Our number one priority is delivering premium apparel that performs out in the field for you, no matter how the elements behave. Posted on 27 Jan
Keep comfy and carry on...
Take a look a the Musto Comfort Collection Being comfortable doesn't mean you have to compromise on style with these key pieces from our Comfort Collection. Posted on 16 Jan
Musto: Designed for any weather
There's nothing like a wintry walk in a cosy jacket It's the most wonderful time of the year, not just because it's Christmas. As temperatures drop you may be tempted to stay inside, but there's nothing like a wintry walk in a cosy jacket. Think of Musto as your portable shelter. Posted on 20 Dec 2020
MBW newsletters (top)