Please select your home edition
Edition
Official-Event-Store-Red 728x90 TOP




North Sails: Official Clothing Partner 36th America's Cup - Sustainable Performance

by Official AC36 Store/North Sails 14 Feb 23:07 PST 15 February 2020
North Sails Collection - 36th America's Cup - Emirates Team New Zealand Shop © North Sails

The Official Clothing Partner of the 36th America's Cup has made huge strides towards minimising its environmental impact. For North Sails, the chance to be part of sailing's showcase event is about setting an example.

The America's Cup has long enjoyed a reputation as a magnet for innovation. In a race notorious for high stakes and deep pockets, designers and engineers regularly turn to solutions years ahead of their time.

North Sails has been a continuous presence in the technology game: making the sails for every winning America's Cup boat since 1980. But for this 36th edition, the sailing icon is going further by using its clothing division to tackle a much larger challenge - and set an example for the wider sportswear industry.

'Sustainable Performance' is the banner North Sails is using to headline its debut capsule for the 36th America's Cup. It's a philosophy that sees the label retain its quayside good looks, while taking action on conventional sport fabrics, by replacing them with sustainable alternatives.

For a brand whose reputation was built at sea, it's only natural that ocean conservation should be central to its ethos. "We are not only duty-bound to ensure we clean up our oceans, we are witness first-hand to the pollution and harm that is being done," explains North Sails Creative Director, Ben Mears. "We are compelled to change not only our business but also to support and raise awareness of the situation globally."

Every fabric used in our in-store 36th America's Cup x North Sails range has been developed to assure performance at minimal cost to the planet. The collection's flagship Newport Jacket offers 3-layer waterproof and windproof protection via a recycled outer shell and a removable vest filled with recycled polyester. The same Repreve padding brings warmth to garments like the New York Vest, using recycled materials, including plastic bottles, in place of virgin polyester. The recycled, wind- and water-resistant shell fabric used in the San Francisco Jacket is made in a way that reduces the CO2 emissions of conventional production by 75%. Caps, polos and warmwear have all been re-engineered to similar high standards.

For the North Sails design office, the chance to create an official America's Cup range was an opportunity to demonstrate the progress made since embarking on a new course in 2017. Mears elaborates: "Partnering with the 36th America's Cup offered a chance to go beyond lifestyle clothing, and focus on a true performance capsule with pioneering technologies that belie their sustainable origins."

Today, more than 70% of the label's outerwear is built from recycled materials, and environmentally friendly printing and dyeing techniques play an increasing role. Alongside continual improvements to its processes and supply chains, North Sails pledges 1% of its revenues to marine conservation initiatives via the Ocean Family Foundation.

Minimising waste and confronting existing problems are key to helping protect the oceans for the sailors of tomorrow. North Sails' commitment is one that deserves its place among the technology and design stories shaping the 36th America's Cup.

Shop online now at store.americascup.com

Related Articles

America's Cup economic benefits set to take a hit
International visitors for Cup unlikely without closed border exception for superyachts and fans Thoughts of shifting the dates of the 36th America's Cup have been dismissed by Emirates Team New Zealand CEO, Grant Dalton. "There is no intention to move the dates", Dalton told Sail-World on Monday. Posted today at 3:07 pm
America's Cup: Te Aihe returns to a changed world
Emirates Team New Zealand's AC75 arrives home in the dark after globe trotting for four months It is not so much a triumphant homecoming from Europe for the Emirates Team New Zealand AC75 ‘Te Aihe'- rather a low key but very welcome return in the dark hours of Tuesday morning after a global tour lasting four months Posted today at 2:50 am
Entries are now open for the PIC Coastal Classic
The 38th PIC Coastal Classic Yacht Race from Auckland to Russell in the Bay of Islands With 150 days to go, the New Zealand Multihull Yacht Club (NZMYC) are now taking entries for the 38th PIC Coastal Classic Yacht Race from Auckland to Russell in the Bay of Islands. Organizers are now accepting entries online. Posted on 25 May
Savouring being back out on the water
But missing the karate sailing It seems I struck a chord when we published 'The great grass-roots revival?' a fortnight ago. Since then lockdown restrictions have been gradually eased in both Australia and England: we're allowed to go sailing! Posted on 25 May
Happy Hour with Stretch & Stirfry - Abby Ehler
The boys chat with the three time Volvo Ocean Race veteran This week we talk to Abby Ehler. Three time Volvo Ocean Race veteran, a truly respected race boat captain and the driving force behind The Magenta Project, a fabulous initiative that develops opportunities for women in performance sailing. Posted on 25 May
Adventures Weekly with John Bertrand AO
Chatting about the legendary Australia II win in his role as skipper What an amazing show with John Bertrand AO to chat about the legendary Australia II win in his role as skipper, the Olympics both in 1972 and then 1976 where he won bronze, his mentors, his teammates, his youth and the psychology of winning. Posted on 24 May
RORC Time Over Distance - Sam Davies
Skipper of Team SCA in the 2014-15 Volvo Ocean Race Sam Davies' first big adventure was as part of Tracy Edwards crew for the 1998 Jules Verne Record attempt. Ahead of the record, the catamaran Royal Sun Alliance was dismasted in the Southern Ocean. Posted on 24 May
Planet Sail - Brest Atlantiques: The Full Story
Four 100ft trimarans sailed by just two crew each around a 14,000mile figure of eight course Four 100ft trimarans sailed by just two crew each around a 14,000mile figure of eight course in the North and South Atlantic Oceans. Each boat regularly cruised at over 30 knots and hit top speeds well in excess of 40 knots. Posted on 24 May
13th annual Dark'n'Stormy recap
A wild ride, with nautical trivia It was a wild ride, with nautical trivia, human bingo, fantastic raffle prizes, and a tutorial from an 8th-generation Gosling rum runner. Posted on 24 May
2020 GKA Event Calendar
Returning to the water safely and with mindfulness The coronavirus pandemic has made travel arrangements and sporting events uncertain ground so far in 2020 but we'd like to congratulate kitesufers worldwide for their handling of the situation. Posted on 24 May
Official-Team-Gear-Red 728x90 BOTTOMOfficial-Collection-Red 728x90 BOTTOMOfficial-Collection-Navy 728x90 BOTTOM