Please select your home edition
Edition
Melges 14 2019 Leaderboard

SailGP sells minority stake to Endeavor

by SailGP 6 Feb 07:46 PST 28-29 February 2020
2019 SailGP Marseille Grand Final © Lloyd Images for SailGP

On the verge of embarking on its second season of operation, SailGP has sold a minority stake to global entertainment, sports and content company Endeavor.

Endeavor's investment position in SailGP values the global sports property at US$200 million after its highly successful first season.

As part of the investment, SailGP will benefit from access to the Endeavor network's expertise across content production, media rights distribution, creative services, licensing, sponsorships and consumer marketing.

SailGP CEO Sir Russell Coutts said: "Endeavor's partnership with SailGP represents a pivotal moment in our young and developing history. It strengthens our position going into our second season and signals the projected long-term value of SailGP. This is the start of a new era in our sport, and we couldn't have a better partner than Endeavor."

Endeavor President Mark Shapiro said: "SailGP is transforming the way people view sailing. For the first time, the sport is being packaged in a broadly appealing, consumable, consistent and exciting format, bringing it in line with some of the world's top sporting events. If the first season is any indication, SailGP has incredible potential and strong value for its partners, and we look forward to helping forge the future of the league."

SailGP Season 2 kicks off February 28-29 in Sydney.

Related Articles

SailGP: The Battle for Sydney Harbour
You may know the outcome - but you haven't seen this side of the story You may know the outcome - but you haven't seen this side of the story. Watch what happens when British Olympic hero Ben Ainslie and Aussie champion Tom Slingsby go head to head at Sydney SailGP. Posted on 22 Mar
SailGP cancels San Francisco event
Due to the COVID-19 pandemic Due to the COVID-19 pandemic, the San Francisco SailGP event scheduled for May 2-3 has been canceled. Posted on 13 Mar
New wings for SailGP Season 2
Take a sneak peak in this video One of the most highly anticipated developments of SailGP Season 2 will be the introduction of new modular wingsails, which will increase not only the range of conditions the F50s are able to race in, but also overall performance. Posted on 11 Mar
Cowes SailGP - Exclusive 20% discount
Ben Ainslie and his British team will be looking to win on home shores Cheer on Ben Ainslie and the Great Britain SailGP Team presented by INEOS when the world's fastest sail racing returns to Cowes, Isle of Wight Posted on 2 Mar
SailGP – Sydney Regatta Results
Bow Caddy spoke with many of the SailGP skippers to get their views on the regatta. Bow Caddy spoke with Ben Ainslie, Tom Slingsby, Nathan Outteridge, Phil Robertson, Rome Kirby and Nicolai Sheeted as well as Leo Takahashi to get their views on the regatta Posted on 1 Mar
U.S. SailGP Team turns its focus to San Francisco
Hungry after Sydney shakeup Despite a difficult final day at Sydney SailGP, the United States SailGP Team Helmsman Rome Kirby is ready to regroup and focus the team's efforts toward the first of two U.S. SailGP events, San Francisco SailGP, in two month's time. Posted on 29 Feb
Great Britain win Sydney SailGP title
Ainslie edges out Australia in match race Ben Ainslie and the British team wasted no time establishing themselves as the ones to beat this season as they put on impressive performances throughout Sydney SailGP to claim their first event title. Posted on 29 Feb
Sydney SailGP - Day 2 Video Replay
The opening event of Season 2 comes down to a final match race Watch all the action from Sydney as the the first event of the 2020 SailGP Season comes to its conclusion with a match between the Season 1 defending champions and the newcomers from Great Britain. Posted on 29 Feb
Sail GP – Day 1 of racing in Sydney
The Bow Caddy Media team caught up with three of the Skippers to get their thoughts. After a challenging day on the water, the Bow Caddy Media team caught up with three of the Skippers to get their thoughts. Posted on 28 Feb
Tom Slingsby & Ben Ainslie's rivalry erupts
Sir Ben Ainslie's Great Britain Team take all three races Sir Ben Ainslie, the most successful sailor in Olympic history, had a debut to remember as he skippered the Great Britain team to victory in all three races on Day One of the season-opening Sydney SailGP leg. Posted on 28 Feb
Vaikobi 2019AUG - Footer 2North Sails 2019 - NSVictoryList - FooterSydney to Auckland 2021 - FOOTER