Sunseeker launches new Superyacht Division
by Enya Lumley 4 Nov 2019 23:16 NZDT
Sunseeker flagship 161 Yacht © Sunseeker
Andrea Frabetti, Sunseeker's CEO is delighted to announce the launch of Sunseeker's Superyacht Division, a distinctive range of yachts from 101ft - 161ft. The new division allows clients to grow through the range of superyachts with greater flexibility of design and layouts, built in either composite or metal.
The new division, which was officially launched at the Monaco Yacht Show, further strengthens Sunseeker's success in the superyacht category having already delivered 137 yachts over 100ft since 2000. This announcement is part of a major new product development plan for Sunseeker International which will see the entire range doubling in size to 22 models during the next three years. The majority of these will continue to be built in GRP whilst some in the Superyacht series will be built in aluminium.
Although designed predominantly in-house, Sunseeker will partner with two renowned shipyards, Pendennis and ICON; initially for two models within the range. The new 133 Yacht hull will be built in GRP by Sunseeker before transferring to Pendennis for completion whilst the new 161 Yacht, built in aluminum, will be constructed by ICON in its entirety. These two partners have been chosen specifically for their expertise and proven history in this size range and capability to build in metal, where appropriate.
In his new role as CEO, Andrea has accelerated a substantial new product development plan which will see the company investing £60million CAPEX over the next 3 years. With over 25 years of marine industry experience, Andrea is embracing his new role to focus on extensive product development, working in close collaboration with Sunseeker's in-house design department.
Andrea Frabetti, CEO commented: "The launch of the new Superyacht Division signals a new chapter for the company and an important milestone in the history of the brand. Our customers now have more flexibility and the ability to grow through the range from 38' to 161', unprecedented for a single brand. We have demonstrated our ability to develop products that customers desire since the launch of our first superyacht in 2000."