Marquis Yachts announces pricing, kicks-off sales of the new Lexus LY 650
by Matthew Vetzner 30 Oct 2019 15:52 PDT
30 October - 3 November 2019
Lexus LY 650 Luxury Yacht © Lexus
Marquis Yachts today announced the official pricing of the Lexus LY 650 luxury yacht, with a base price of $3.74M, extending up to $4.85M for a fully optioned model. The news comes on the eve of the public debut of the LY 650, which will appear at the Fort Lauderdale International Boat Show starting October 30th.
Following the global media launch of the luxury yacht in September, four units have been sold to date, with three units destined for Florida and the fourth to Japan. The Lexus LY 650 is built by Marquis Yachts, a maritime vessel that was influenced by the luxury automaker by incorporating both brands' passions for innovation and craftsmanship.
"We are thrilled with the reception of the LY 650 and look forward to delivering this luxury vessel to a global audience," said Marquis Yachts President & CEO Rob Parmentier. "In our partnership with Lexus we feel that we achieved the fullest expression of our craftsmanship and we are excited to share the boat with the public at the 2019 Ft. Lauderdale International Boat Show."
Based on the Lexus Sport Yacht Concept first shown in January 2017, the LY 650 features unique styling and superb cruising performance. Together Marquis Yachts and Lexus have fused advanced technology and craftsmanship to provide an irreplaceable experience that stimulates the senses and exceeds owner expectations, even at sea. This 65-foot flagship yacht is the new embodiment of the Lexus "CRAFTED" philosophy, to which exquisite attention to detail and anticipatory hospitality are applied in every possible aspect.
The first LY 650 was sold through Sovereign Marine Group in Stuart, FL. "We jumped at the chance to purchase the first Lexus LY 650," said Greg Terraglio, President of Sovereign Marine Group. "I believe the Lexus LY will be the automotive brand to succeed in the boating industry and wanted to be first to contribute to the overall success of this endeavor with my OEM partner, Marquis Yachts."
With the LY650, Marquis Yachts joins Lexus in their greater brand-building mission to expose consumers to the Lexus ethos "Beyond the Road." To reach new audiences, we took a cinematic approach, telling the story behind the yacht through a six-part narrative video series. The campaign is a collaboration between storyteller Brian Clever of BClever Creative, filmmaking duo Daniel Lawrence Wilson and Darren Streibig and co-producers Sabina Charfauros, a veteran content creator and Lexus International Sr. Analyst, and Curtis "Sauce" Wilson, who counts Celine Dion, Ne-yo and Will Smith among the pantheon of artists whom he has worked with. The videos capitalize on the emotional nature of the yacht and spotlight the passion for craftsmanship that both Marquis and Lexus share. The final film in the series will debut across social media channels on October 28th.
Marquis Yachts will host a press event on Wednesday, October 30th at 11:30a at the Ft. Lauderdale Boat Show in the Marquis Yachts display (Red Zone G/H Dock) to introduce the LY to the marine press. No RSVP is required.