Please select your home edition
Henri-Lloyd 2020 LEADERBOARD

The story behind the New Icon - Fremantle Stripe Hooded Jacket

by Henri Lloyd 24 Jun 2019 08:00 PDT

Following the change in ownership in 2018, the new Henri Lloyd management team have looked deeply and respectfully into the history of the brand and the aim has been to reconnect with the heritage and focus upon the goal of striving to produce the best sailing gear in the world. The first products from the new team is a Limited Edition Collections named Fremantle and was launched globally on May 29th across digital channels and at a series of events.

The inspiration behind the Fremantle collection was the yachtsmen Dennis Conner and his winning challenge in the 26th edition of the America's Cup in 1987, which was held in Fremantle Australia. He sailed the legendary Stars and Stripes to victory wearing the then radical Henri Lloyd foul weather gear featuring the "hooped chest design in red, white and blue". Inspired by his exploits Henri Lloyd have created a new and truly unique collection. It's striking athletic designs use the latest manufacturing techniques and are not only visually stunning but are matched by function and quality, making it the number one choice for today's performance sailor.

The crown jewel of the Fremantle collection is set to become a new icon, the Fremantle Stripe Hooded Jacket. It is a highly technical Gore-Tex Pro 3 layer jacket with a perfect balance of durability, weight, breathability and was engineered and manufactured in Henri Lloyd's own European manufacturing plant to world class standards and attention to detail.

Although the visual inspiration was taken from a design from over three decades ago the Fremantle Hooded Jacket is a thoroughly contemporary product featuring state of art fabrics, trims and manufacturing techniques. Features such as waterproof aqua-guard zips means that unnecessary weight of the storm and pocket flaps have been removed to increase breathability and aid freedom of movement. Inside there are considered details such as a "spray skirt" and a "breeze clip" which allows the jacket to be actively vented while keeping the jacket securely in place. This combination of state of the art fabric selection, world class manufacturing and considered technical design means that Fremantle is matched to the demands of today's active keelboat sailor.

Jonas Olsson Creative Director of Henri Lloyd says: During our quest to find a design that could be our starting point, we discovered the original Stars and Stripes vintage jacket with "hooped chest design in red, white and blue".

Olsson continues: These new Fremantle jackets represent everything we want the new Henri Lloyd to stand for. Heritage, Timeless design and Functional Active wear. We wanted to honour our legacy but with a modern twist and contemporary function for the active inshore sailor. Our aim was for the first collection to be instantly familiar and the "Hooped chest design" jacket is a Henri Lloyd icon.

See the Fremantle Stripe Hooded Jacket and the rest of the Fremantle limited edition collection here.

Related Articles

Introducing the Henri-Lloyd Racing Club
Bringing sailors together through communities in novel and innovative ways Sailing thrives through communities and, in this time of social distancing, bringing people together through communities in novel and innovative ways helps us all bond when other methods may not be possible. Posted on 29 Jul
Mav Face Coverings back in stock
Hugely popular Navy design in the Henri-Lloyd shop Henri-Lloyd's hugely popular Mav Face Covering in Navy is now back in stock. Made from a soft breathable cotton in our own European factory, this pack of 3 non-medical Face Coverings are reusable & machine washable at 60 degrees. Posted on 27 Jul
NEW! Super Tough + Lightweight M-Pro Smock
Engineered from a tough yet lightweight 3L Gore-Tex laminate New for 2020 the M-Pro Zip Smock has been engineered from a tough yet lightweight 3L Gore-Tex laminate to be part of the ultimate racing system for keel boat racers who demand performance. Posted on 17 Jul
Upgrade your experience with the M-Race Jacket
The most breathable, technical jacket Henri-Lloyd have ever made Back when I took part in the Henri-Lloyd Frostbite Challenge in Sweden, as a crew we wore the M-Pro Smock and Salopette combination. We had two days of sunshine, but December in Marstrand is cold... really cold! Posted on 13 Jul
Sir Ben Ainslie Q&A
Find out what his first boat was and where he loves to sail! Have you ever wondered what Sir Ben Ainslie's first boat was or where he loves to sail? We met up with the 4 times Olympic Gold Medallist at the INEOS TEAM UK base for a short Q&A. Posted on 26 Jun
NEW! Mav Face Coverings from Henri-Lloyd
Made from a soft breathable cotton in Henri-Lloyd's own European factory Made from a soft breathable cotton in our own European factory, this pack of 3 non-medical Face Coverings are reusable and machine washable at 60 degrees. Posted on 25 Jun
We missed you!
Henri-Lloyd stores are re-opening today At Henri-Lloyd, your safety and that of our employees is our top priority. With the new government guidelines in place we are delighted to let you know that our stores will re-opening today. Posted on 17 Jun
NEW! Coolmax® Tube Face Coverings
Non-medical "buff" made from a super-soft material Made from a super-soft material, our Coolmax, non-medical "Buff" style face coverings are reusable & machine washable at 40 degrees. Perfect for sport and everyday use, they can be worn in 10 different ways and are lightweight, quick drying & breathable. Posted on 14 Jun
Henri-Lloyd and INEOS TEAM UK
Delighted to help protect the team and keep them safe Henri-Lloyd, as a proud partner to INEOS TEAM UK, has been delighted to help protect the team and keep them safe with a delivery of Henri-Lloyd Face Coverings as they get back to their training and development. Posted on 5 Jun
Face Coverings back in stock at Henri-Lloyd
20% of profits will be donated to frontline charities The use of face coverings to combat the spread of Covid-19 is becoming widely accepted, whilst ensuring medical grade masks are reserved exclusively for our frontline workers. Posted on 14 May
Henri-Lloyd 2020 FOOTER