Please select your home edition
Edition
Melges 14 2019 Leaderboard

The Ocean Race wins two prestigious global sport industry awards

by The Ocean Race Media 26 Apr 2019 03:29 PDT
The campaign to Turn the Tide on Plastic, which reached millions of people during the record breaking 2017-18 edition of the race, was recognised for the breadth of its impact. © Richard Gladwell

The Ocean Race has won two BT Sport Industry Awards, earning recognition amongst some of the world’s biggest sporting brands and organisations by scooping the Cutting Edge Sport Award and the Social and Sustainable Development Award.

The sustainability campaign from the 2017-18 edition of The Ocean Race, with a focus on reducing the amount of plastic entering our oceans, was crowned “best in class” and a “shining example” by judges.

The Social and Sustainable Development Award was presented by former British Prime Minister Tony Blair to Dee Caffari at a star-studded ceremony in London on Thursday evening, where the campaign to turn the tide on plastic, which reached millions of people during the record breaking 2017-18 edition of the race, was recognised for the breadth of its impact.

The award judges agreed that this was a shining example of best in class work noting that The Ocean Race used its scale, partnership family and data collection to drive the public affairs agenda, leaving a demonstrable and compelling legacy.

Richard Brisius, co-president of The Ocean Race, said: “We used our influence and platform to inspire millions of people through a nine-month global sporting event and we’re honoured to have been recognised for the impact of this groundbreaking campaign.

“By engaging politicians and business leaders to implement change to policies and practices to address the ocean plastic crisis we sought clear, long-term commitments for cleaner, healthier seas and are proud to have left a lasting legacy.

“Sustainability is integrated within The Ocean Race’s DNA and we have pledged to use the momentum we have built as a catalyst to continue our mission to restore ocean health.”

The Ocean Race recently announced 11th Hour Racing, the founding partner of the sustainability programme, would return for the next edition of the race as a Premier Race Partner.

Bluewater also confirmed it will return as official drinking water provider, in a bid to reduce global reliance on single-use plastics, building upon the work already started.

The race amplified the UN Environment 'Clean Seas' campaign, encouraging individuals, businesses and governments to make commitments to fight plastic pollution and restore ocean health.

British sailor Dee Caffari acted as an ambassador for the campaign and skippered the Turn the Tide on Plastic race boat, which not only carried the vital message around the world but also acted as a racing science lab collecting never-before-seen microplastics data from the most remote oceans on the planet.

The Judges for the Cutting Edge Sport award said they “admired the advanced use of technology to enhance the media coverage of sailing, making it a more immersive and accessible sport.”

The Ocean Race submitted live social-first coverage and ‘RAW’ storytelling from the Race – highlighting firsts such as live drone footage of racing in the Southern Ocean as key successes.

“In the last edition of the Race we placed a big emphasis on delivering compelling, raw content to our fans in real-time whenever technically possible,” said Johan Salén, Managing Director of The Ocean Race.

“This proved to be the best way to engage with our fans even when our race boats are many miles offshore in the clutches of the Southern Ocean – closer to the astronauts than anyone else on land. As a result the storytelling from the race track was very authentic and powerful."

The next edition of The Ocean Race is scheduled to start in the autumn of 2021 from Alicante, Spain.

Related Articles

Watch Gatorade compete in Round the World Race
The boats may have changed, but the challenge is the same... What a difference 30 years makes! Take a look at life on board the Italian entry Gatorade during the 1989-90 Whitbread Round the World Race. Posted on 23 Feb
The Ocean Race: Biggest waves and wettest moments
Appetiser from the The Ocean Race featuring some of the biggest waves and wettest moments Appetiser from the The Ocean Race featuring some of the biggest waves and wettest moments from the previous edition of the 45,000nm Round the World classic conducted under the banner of the Volvo Ocean Race. Posted on 17 Feb
The Ocean Race: MFRT announces its skipper
Team continues to set preparation benchmark for 2021-22 race The Mirpuri Foundation Racing Team has today announced that Yoann Richomme will skipper the team's 'Racing for the Planet' boat in the 2021 edition of The Ocean Race, the world's longest and toughest sporting event. Posted on 4 Feb
Will Oxley is eyeing another lap of the planet
Three-time Ocean Race veteran is looking towards 2021-22 Three-time The Ocean Race veteran Will Oxley has confirmed that he's eyeing at least one more lap around the planet, as the 2021-22 edition of the round-the-world race continues to take shape. Posted on 21 Jan
The Ocean Race: A taste of what is to come
Videos of what can be expected from the IMOCA60 and a look at the highlights of the 2017/18 VOR Here's a couple of videos showing what can be expected from the IMOCA60 and a look back at the highlights of the 2017/18 Volvo Ocean Race - the first to make serious use of drone cameras and give fans a view never before seen of the VO65's Posted on 30 Dec 2019
More than 50%
Last week's newsleter cast a spotlight on the ever-changing world of SailGP Last week's We'll take 50% cast a bit of a spotlight on the ever-changing world of SailGP. This week we can say that it would appear that there is more than a 50% chance that it will be Copenhagen that gets the Danish Round of SailGP... Posted on 22 Dec 2019
The Ocean Race: Asian Stopover announced
Stopover is announced for The Ocean Race in Asia, as route takes shape The 2021-22 edition of The Ocean Race will make one stop in Asia, with the city of Shenzhen proudly serving as the host city for the iconic, fully-crewed, offshore race. Posted on 17 Dec 2019
The Ocean Race takes gold for education
A learning programme wins at Reimagine Education Awards in London A learning programme developed by The Ocean Race has been named the "Gold Award Winner" in the sustainability category at the Reimagine Education Awards in London this week. Posted on 13 Dec 2019
The Ocean Race to return to Auckland
The Ocean Race will come to Auckland, New Zealand, during the 2021-22 edition The Ocean Race announces its return to Auckland, the spiritual home of the iconic round the world race The Ocean Race will come to Auckland, New Zealand, during the 2021-22 edition of the fully-crewed, round the world race. Posted on 6 Dec 2019
The Ocean Race confirms its return to Auckland
Organisers announce 2021-22 edition will visit the spiritual home of iconic round the world race... The Ocean Race will come to Auckland, New Zealand, during the 2021-22 edition of the fully-crewed, round the world race. Posted on 5 Dec 2019
Henri-Lloyd 2020 FOOTERiSails 2020 - February - FOOTERNorth Sails 2019 - NSVictoryList - Footer