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RYA appoints Victoria Herrick as new Director of Strategy

by Loretta Spridgeon, RYA 28 Apr 06:38 PDT
Victoria Herrick, new Director of Strategy © RYA

The Royal Yachting Association (RYA) has today announced the appointment of Victoria Herrick as its new Director of Strategy.

Earlier in the year the RYA announced that it would be recruiting for a new position of Director of Strategy, with the purpose of the role to provide ownership of its Strategic Plan and ensuring all the information, tools and techniques are in place to deliver against its mission and aims.

For the past 13 years, Victoria has held a number of Strategy Director positions, increasingly building upon her wealth of experience in strategy development and implementation, stakeholder engagement, digital landscaping and data analysis.

Her current role with Havas Helia (a customer engagement agency based in London) involves working with a wide range of clients across both private and public sectors to deliver data driven customer and member engagement strategies and transform their digital capabilities.

Victoria is a keen sailor and her interest was originally ignited by an RYA Competent Crew training course in the 1990s. This interest rapidly escalated into a passion for racing and you will normally find her out on the Solent in the summer months on a J122E.

Commenting on the appointment, RYA Chief Executive Sarah Treseder said: "I'm delighted to welcome Victoria to the RYA. I'm confident that we will grow further in the coming years, as we strive to make RYA membership even more relevant to boaters and new generations of members with dramatically different needs, wants, behaviours, values, expectations and ways of communicating. The appointment of such an experienced Director of Strategy, who shares our passion for boating, will help to ensure that we meet those diverse and changing needs."

Victoria added: "It's great to be joining a team that has such a clear sense of direction and purpose. I'm really looking forward to working across the organisation to drive the strategy forward. One of my main focus areas will be how we build the RYA's digital capability, and how we deliver the right blend of online and offline engagement that works for all members and stakeholders."

Victoria is set to join the RYA at its Hamble-based Headquarters on Tuesday, 7 May 2019.

Love Boating? Then why not join the association that promotes and protects, safe, successful and rewarding British boating. Join today and support the RYA in protecting your boating rights and freedoms. Take advantage of free advice and support on all aspects of your boating, as well as enjoying a range of fantastic personal member offers. Find out more by calling 023 8060 4159, email or visit rya.org.uk

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