Please select your home edition
Edition
Melges 14 2019 Leaderboard

Americas Cup: Winning sponsor back on board Defender

by Emirates Team New Zealand 20 Feb 12:14 PST 21 February 2019
Emirates Team New Zealand celebrate another America's Cup victory under the Steinlager sponsorship © Richard Gladwell

Emirates Team New Zealand has announced that Steinlager will return as an Official Sponsor and Official Beer Partner of Emirates Team New Zealand’s for the defence of the 36th America’s Cup - on the team's home waters in Auckland in 2021.

Steinlager has been a long time supporter of Emirates Team New Zealand dating back to New Zealand’s first attempt at America’s Cup glory in 1987 in Fremantle.

Grant Dalton, Team New Zealand’s CEO, says: “Steinlager is a truly iconic Kiwi brand that has always stayed strong and believed in Emirates Team New Zealand and our quest for the America’s Cup. They’ve been on the boat for every win we’ve had, and we had Steinlager in our hand when we grasped the Cup in Bermuda in 2017 – a ritual we plan to keep alive in March 2021. Although it is always about the end result when we’re on the water, Steinlager helps to remind us to enjoy the journey.”

Rory Glass, Lion NZ Managing Director, says: "We are really excited and honoured to be back on the boat again. Steinlager has a long and proud history with yachting and with Emirates Team New Zealand, dating back to their first tilt at the Cup in 1986/87. 2021 will be our 35th year of support as the team endeavour to keep their hands on the oldest trophy in international sport.

"We will be revealing more plans later in the year on how we will bring our sponsorship to life off the water as well - with epic environments for fans to support Emirates Team New Zealand across the country."

In 2021, it will be over two decades since Emirates Team New Zealand successfully defended the America’s Cup on home waters. History now has the chance to repeat itself at one of New Zealand’s most iconic sporting events and Steinlager will be there on the boat again, and as the cold one that crew and fans can celebrate with when the hard work is done.

Related Articles

Sail Racing International on board with ETNZ
Emirates Team New Zealand have taken delivery of their new kit for the 36th America's Cup. In another step down the timeline to the 36th America's Cup, Emirates Team New Zealand have taken delivery of their new kit for the 36th America's Cup. The new team kit is by Sail Racing International Posted on 21 Mar
America's Cup: NYYC team dry lapping in Florida
American Magic confirmed this week that it is sailing “dry laps” at its winter base in Florida Top America's Cup correspondent, Bernie Wilson spoke with NYYC American Magic skipper and CEO, Terry Hutchinson to get an update on the team's progress at their Florida winter base. Posted on 19 Mar
America's Cup Arb Panel rules Late Entries valid
Late entries frustrated by anti-competitive action The America's Cup Arbitration Panel decision finds all three Late Entry challenges to be valid. Anti-competitive action has caused further delays and uncertainty for the teams and frustrated the Challenger of Record and the Defender Posted on 14 Mar
Yachting NZ speaks out on superyacht gouging
Yachting New Zealand have joined the growing opposition to a proposal to impose high anchorage fees Yachting New Zealand have joined the growing opposition to a proposal to impose high anchorage fees on superyachts intending to visit for the 2021 Amercia's Cup. Posted on 14 Mar
Am Cup Defenders react to new superyacht fees
The NZ Marine Industry, supported by Emirates Team NZ has spoken out strongly about proposed charges The NZ Marine Industry, supported by Emirates Team New Zealand has spoken out strongly about proposals to introduce an "Anchoring Tax" for visiting superyachts to the 36th America's Cup in Auckland. Posted on 14 Mar
Lion New Zealand returns after $1million refit
Lion New Zealand is safely back in the water after completing a major million-dollar refit Nearly two years after her arrival at Yachting Developments in May 2017, Lion New Zealand is safely back in the water after completing a major million-dollar refit at the yard. You or your club/organisation can help to defray the outstanding refit cost. Posted on 13 Mar
Kiwibank signs up with Emirates Team New Zealand
Emirates Team New Zealand is teaming up with Kiwibank in the lead up to the 36th America's Cup Emirates Team New Zealand is teaming up with Kiwibank in the lead up to the 36th America's Cup, to be held in Auckland in 2021. “We are proud to be banking with a New Zealand-owned bank that has Kiwis at its heart,” says ETNZ's Grant Dalton. Posted on 12 Mar
Replay of Sailing Illustrated's Cupdate - March 8
Covering the Late Challenges settlement, Am Cup bases, Who's ahead, and more On "Friday with TFE" Tom Ehman talks with Sail-World's NZ Editor Richard Gladwell looking at the current issues of the America's Cup - who's the leading Challenger, the Entry Fee settlement and a look at base construction in Auckland - plus images. Posted on 10 Mar
America's Cup base development on target
Work is well underway on several fronts with the development of America's Cup bases in Auckland. Confirmation of final team numbers along with some redesign of features and facilities have moved the project to the point where it is expected to meet its budgeted costs and delivery deadlines. Posted on 8 Mar
Am Cup: Ides of March deadline for Entry Fee debt
Crunch date looms next week for the payment of $1.55m of non-refundable entry fees The America's Cup is never dull - even though we are still four months away from seeing the first AC75's launched. Posted on 8 Mar
WindBot-COACH-660x82Vaikobi 2019 - Footer 2Naiad 660x82px_Tourist