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LIVE WEBINAR: Hear how other clubs have boosted membership via effective marketing and communication

by RYA 31 Jan 11:00 PST 7pm, 7 February 2019
GJW Direct Bloody Mary 2019 © Mark Jardine

Following on from the recent webinars focusing on Pay and Play and Alternative Activity formats, the next in the series will focus on growing membership and club activity through effective marketing and communications. This could be the use of traditional forms of marketing (leaflet drops, events or open days) or better use of social media, web presence or the use of apps to co-ordinate beginner and other sailing activity.

Hosted by Matt Sheahan, respected sailing journalist, the webinar will include short presentations and a Q&A session with a selection of clubs that have successfully used marketing and communications to boost activity and membership. The aim is to share their insights on their challenges and successes with the wider sailing club community and watersports sector.

  • Webinar length max 1 hour long.
  • With opportunities to ask questions and interact with the panel.
  • Webinar is going to be recorded and will be available to view afterwards
Background:

Following their Dinghy Show talks, in May we broadcast a webinar covering Liz Rushall's and Mark Jardine's respective talks. These considered the future of dinghy sailing and some recommendations for the dinghy industry to implement.

Subsequently we have received numerous requests to further explore some of the recommendations in more detail. This is the fourth webinar in the series, the first being the original 'future of dinghy sailing' webinar aired in May. The second being the 'Pay on demand' webinar which was broadcast in November, and the third being the Alternative Activity webinar which was broadcast in December.

The trends highlight some people being 'turned off' by competitive activity, looking for activities which are easier to access and for unique experiences; all of which create challenges and opportunities for sailing clubs.

Thurs Feb 7th 7:00 PM - 8:00 PM GMT

Sign up here!

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