Please select your home edition
Edition
Gul 2018 October - Code Zero 728x90

America's Cup: Panerai watches partner with Luna Rossa

by Luna Rossa Media 14 Jan 12:26 PST 15 January 2019
Luna Rossa © Luna Rossa

An exciting new Italian story associated with the sea, with excellence and with technical innovation has been created by the partnership between Panerai and Luna Rossa, Challenger of Record of the 36th edition of the America’s Cup.

The agreement, signed by Panerai’s CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO of the Prada Group – title sponsor of Luna Rossa together with Pirelli – provides that Panerai will be the Official Sponsor of Luna Rossa. Panerai will create a series of watches directly inspired by the technologies and materials used in the America’s Cup, which is the oldest sports competition in the modern world, but also one of the more advanced in terms of research and innovation.

The new Panerai Luna Rossa watches, perfect instruments for life at sea, will be worn by the members of the Luna Rossa Sailing Team headed by Massimiliano “Max” Sirena - who has already won the America’s Cup twice - and by many sailing enthusiasts who are eagerly awaiting the America’s Cup World Series, the preliminary races which will precede the final in New Zealand in 2021.

In the words of Jean Marc Pontroué, CEO of Panerai, “Technical innovation, Italian excellence, love of the sea and boldness. The partnership between Panerai and Luna Rossa expresses all the values with which our brand is so strongly linked, the same values which we want to convey to our enthusiastic clients as they are stirred by the emotions which Luna Rossa will arouse”.

Max Sirena, Skipper and Team Director of Luna Rossa, spoke as follows: “As an Italian sailor and a watch enthusiast, I am delighted and proud of this partnership signed by our team with a brand which has such impressive credentials in the field of sailing. A strategic link, resulting from a significant sharing of values and a remarkable passion in common.”

The first watch inspired by the partnership between Panerai and the Challenger of Record of the 36th America’s Cup is the SUBMERSIBLE LUNA ROSSA, a diving watch water-resistant to a depth of 300 metres (30 bar) with a case made of carbotech, the innovative material based on carbon fibre introduced into the world of high quality watchmaking by Panerai. With its qualities of lightness, resistance to external shocks and freedom from corrosion, carbon fibre material is also used to make the AC75 monohull, a picture of which is engraved on the titanium back of the watch, together with the Luna Rossa logo and the America’s Cup profile.

The striated matt black appearance of the case (47 mm) arises from the particular arrangement of the carbon fibres and it gives every watch a sports look, high tech and very distinctive. Enhancing the strong personality of this watch are the unidirectional rotating bezels for calculating the duration of a dive, also made of carbotech, and the dial, whose special texture conceals a fascinating secret: pieces of the Luna Rossa sails have been applied to it. The indications on the dial are clearly visible in all situations - including underwater - and several details stand out with their red colour: the small seconds hand at 9 o’clock and the central hand indicating the second time zone which, when set up, will enable the start time of the races of the 36th America’s Cup to be followed even if they are taking place on the other side of the world.

Related Articles

The grind is on for Emirates Team NZ's sailors
Two years out from the 36th America's Cup and the grind is on for Emirates Team New Zealand's sailin Two years out from the 36th America's Cup and the grind is on for Emirates Team New Zealand's sailing team. Posted on 17 Apr
America's Cup: New Sponsor signs with Emirates TNZ
Emirates Team New Zealand signs HP as new Official Sponsor Leading technology supplier, HP has strengthened its collaboration with Emirates Team New Zealand, rejoining for the 36th America's Cup campaign as an Official Sponsor Posted on 16 Apr
Emirates Team NZ's Shoebridge outlines Cup plans
Emirates Team NZ's Kevin Shoebridge gives a heads-up on what to expect from now to Dec 2020 Emirates Team New Zealand COO, Kevin Shoebridge says that a revised America's Cup World Series schedule will help Emirates Team New Zealand and the three so-called Super Teams. Posted on 12 Apr
America's Cup: Spithill winds up Kiwi media, again
America's Cup winner Jimmy Spithill back on form for biography launch in Italy As part of the launch of the Italian language edition of his biography, former Oracle Team USA skipper, Jimmy Spithill couldn't resist a small indulgence in one of his favourite pastimes - teasing the Kiwi fans and media Posted on 10 Apr
Emirates Team NZ on the America's Cup money-hunt
Emirates Team NZ's Kevin Shoebridge on the fundraising process for a commercial Am Cup team Imagine having to raise northwards of $100 million within four years just to run your business, and not being entirely sure how you're going to do it. This is how Emirates Team New Zealand operates day-to-day. Posted on 10 Apr
America's Cup: SSUSA has management change
Two of the late Challenging teams have confirmed they are definitely in the 36th America's Cup Following claims by 3News that "half of the boats challenging for the America's Cup will not make it to the start line in 2021", two of the late Challenging teams have issued statements confirming they are definitely in the 36th America's Cup. Posted on 3 Apr
Gladwell's Line: The Riddle of the Am Cup Releases
Two years to go seems to be a critical time for America's Cup campaigns. It was a surprise to get a call mid-afternoon yesterday from a TV news reporter, asking if there was any truth in the statement that all three of the late Challengers were writing media releases saying they were pulling out of the 36th America's Cup. Posted on 3 Apr
Work progresses on America's Cup bases in Auckland
Work is proceeding on several fronts for the construction of America's Cup bases, in Auckland. Work is proceeding on several sites for the construction of America's Cup bases, in Auckland. The first bases are expected to be handed over in four months Posted on 2 Apr
Am Cup: April is the month of truth for the Dutch
Pressure is on the DutchSail team as they put together the funding for their Dutch entry in Am Cup As payment deadlines come and go in the 36th America's Cup, the DutchSail team have issued a media statement indicating that the team is making progress towards achieving a build deadline. Posted on 1 Apr
Tommy Gonzalez on the Eagle Class 53 foiling cat
An interview with Tommy Gonzalez about the Eagle Class 53 foiling catamaran I checked in with Tommy Gonzalez, the owner and president of Fast Forward Composites and the creator of the new Eagle Class 53, via email, to learn more about this wingsail-powered, foiling catamaran. Posted on 1 Apr
Naiad 660x82px_SuperyachtRS Sailing BOTTOMWindBot-COACH-660x82