Please select your home edition
Edition
Exposure Marine

America's Cup: Panerai watches partner with Luna Rossa

by Luna Rossa Media 14 Jan 2019 12:26 PST 15 January 2019
Luna Rossa © Luna Rossa

An exciting new Italian story associated with the sea, with excellence and with technical innovation has been created by the partnership between Panerai and Luna Rossa, Challenger of Record of the 36th edition of the America’s Cup.

The agreement, signed by Panerai’s CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO of the Prada Group – title sponsor of Luna Rossa together with Pirelli – provides that Panerai will be the Official Sponsor of Luna Rossa. Panerai will create a series of watches directly inspired by the technologies and materials used in the America’s Cup, which is the oldest sports competition in the modern world, but also one of the more advanced in terms of research and innovation.

The new Panerai Luna Rossa watches, perfect instruments for life at sea, will be worn by the members of the Luna Rossa Sailing Team headed by Massimiliano “Max” Sirena - who has already won the America’s Cup twice - and by many sailing enthusiasts who are eagerly awaiting the America’s Cup World Series, the preliminary races which will precede the final in New Zealand in 2021.

In the words of Jean Marc Pontroué, CEO of Panerai, “Technical innovation, Italian excellence, love of the sea and boldness. The partnership between Panerai and Luna Rossa expresses all the values with which our brand is so strongly linked, the same values which we want to convey to our enthusiastic clients as they are stirred by the emotions which Luna Rossa will arouse”.

Max Sirena, Skipper and Team Director of Luna Rossa, spoke as follows: “As an Italian sailor and a watch enthusiast, I am delighted and proud of this partnership signed by our team with a brand which has such impressive credentials in the field of sailing. A strategic link, resulting from a significant sharing of values and a remarkable passion in common.”

The first watch inspired by the partnership between Panerai and the Challenger of Record of the 36th America’s Cup is the SUBMERSIBLE LUNA ROSSA, a diving watch water-resistant to a depth of 300 metres (30 bar) with a case made of carbotech, the innovative material based on carbon fibre introduced into the world of high quality watchmaking by Panerai. With its qualities of lightness, resistance to external shocks and freedom from corrosion, carbon fibre material is also used to make the AC75 monohull, a picture of which is engraved on the titanium back of the watch, together with the Luna Rossa logo and the America’s Cup profile.

The striated matt black appearance of the case (47 mm) arises from the particular arrangement of the carbon fibres and it gives every watch a sports look, high tech and very distinctive. Enhancing the strong personality of this watch are the unidirectional rotating bezels for calculating the duration of a dive, also made of carbotech, and the dial, whose special texture conceals a fascinating secret: pieces of the Luna Rossa sails have been applied to it. The indications on the dial are clearly visible in all situations - including underwater - and several details stand out with their red colour: the small seconds hand at 9 o’clock and the central hand indicating the second time zone which, when set up, will enable the start time of the races of the 36th America’s Cup to be followed even if they are taking place on the other side of the world.

Related Articles

America's Cup fillibustered by Challengers
A Cup in turmoil - Protocol is unsigned - with entries due to open on Sunday. Updated story: America's Cup got underway in Rome on Monday, with Round 2 of the official welcoming ceremonies on Wednesday in Naples. However three teams are working in collusion and have again issued statements within minutes of each other. Posted on 29 May
America's Cup enthusiastically received in Naples
The Castel dell'Ovo, was the venue for the arrival of the America's Cup in Napes The Castel dell'Ovo, set on the tuft peninsula of Megaride was the outstanding setting for the Official Host Venue Presentation of the Louis Vuitton 38th America's Cup. Posted on 28 May
Italian PM welcomes America's Cup in Rome
Prime Minister Meloni set out a bold vision for the regeneration planned around AC38 The magnificent setting of the Casino del Bel Respiro, commissioned by Pope Innocent X in 1644, in the grounds of Villa Pamphilj, was the outstanding and historic setting for the formal presentation of the Louis Vuitton 38th America's Cup. Posted on 26 May
America's Cup: Big changes in crew line-up
Women and Youth crews to sail in AC75 in the next Cup - Final Draft of AC38 Protocol Historic changes are proposed in the Final Draft of the Protocol released by the America's Cup Defender. For the first time a Female and Youth crew members will be part of the six-crew lineup on board the all-electric AC75s. Posted on 23 May
America's Cup: The Blitz of Statements
Various parties associated with the America's Cup released statements calling for more transparency Various parties associated with the America's Cup released statements calling for more transparency in the America's Cup. Emirates Team New Zealand responded by releasing what is tagged as the Final Draft of the Protocol. Posted on 23 May
America's Cup: Emirates Team NZ respond
Emirates Team New Zealand has responded to the statements sent overnight (NZT) Emirates Team New Zealand has responded to the statements sent overnight by two Challenger teams calling for more transparency in the negotiations over the Protocol and venue for the 38th Match. Posted on 22 May
NYYC American Magic team statement
Concerns over transparency and cooperation necessary to secure a fair Protocol Over the past seven years, we've competed with pride, purpose, and perseverance in two editions of the America's Cup. It has been an honor to represent the New York Yacht Club and the United States on the global stage. Posted on 22 May
Athena Racing concerned over 38th AC transparency
Around the recent announcement of a Host City for the Cup in 2027 Athena Racing, representing Royal Yacht Squadron Ltd. as Challenger of Record for the 38th America's Cup, is concerned by the ongoing lack of transparency around the recent announcement of a Host City for the Cup in 2027. Posted on 22 May
America's Cup: Part 2 - No Excuse to Lose
The last race of the (63+254i) America's Cup has begun where tension deepens and strategy sharpens The last race of the (63+254i)th America's Cup has begun. Earth's syndicate, led by the New York Yacht Club, faces off against the Thalassocratic League of Deniau in a final match — winner takes all. Posted on 18 May
Dalton claims Alinghi are still recruiting
Emirates Team NZ CEO claims the Swiss America's Cup team Alinghi are still actively recruiting. In the course of a TV interview following the announcement of the venue for the 38th America's Cup, Emirates Team New Zealand CEO claimed that the Swiss America's Cup team Alinghi, were still actively recruiting, despite being in an "orderly wind-down". Posted on 17 May
Lloyd Stevenson - Catalyst Yacht Tender 1456x180px BOTTOMRooster 2025Zhik 2024 December