Please select your home edition
Edition
Zhik 2018 Kollition 728x90

America's Cup: Panerai watches partner with Luna Rossa

by Luna Rossa Media 14 Jan 12:26 PST 15 January 2019
Luna Rossa © Luna Rossa

An exciting new Italian story associated with the sea, with excellence and with technical innovation has been created by the partnership between Panerai and Luna Rossa, Challenger of Record of the 36th edition of the America’s Cup.

The agreement, signed by Panerai’s CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO of the Prada Group – title sponsor of Luna Rossa together with Pirelli – provides that Panerai will be the Official Sponsor of Luna Rossa. Panerai will create a series of watches directly inspired by the technologies and materials used in the America’s Cup, which is the oldest sports competition in the modern world, but also one of the more advanced in terms of research and innovation.

The new Panerai Luna Rossa watches, perfect instruments for life at sea, will be worn by the members of the Luna Rossa Sailing Team headed by Massimiliano “Max” Sirena - who has already won the America’s Cup twice - and by many sailing enthusiasts who are eagerly awaiting the America’s Cup World Series, the preliminary races which will precede the final in New Zealand in 2021.

In the words of Jean Marc Pontroué, CEO of Panerai, “Technical innovation, Italian excellence, love of the sea and boldness. The partnership between Panerai and Luna Rossa expresses all the values with which our brand is so strongly linked, the same values which we want to convey to our enthusiastic clients as they are stirred by the emotions which Luna Rossa will arouse”.

Max Sirena, Skipper and Team Director of Luna Rossa, spoke as follows: “As an Italian sailor and a watch enthusiast, I am delighted and proud of this partnership signed by our team with a brand which has such impressive credentials in the field of sailing. A strategic link, resulting from a significant sharing of values and a remarkable passion in common.”

The first watch inspired by the partnership between Panerai and the Challenger of Record of the 36th America’s Cup is the SUBMERSIBLE LUNA ROSSA, a diving watch water-resistant to a depth of 300 metres (30 bar) with a case made of carbotech, the innovative material based on carbon fibre introduced into the world of high quality watchmaking by Panerai. With its qualities of lightness, resistance to external shocks and freedom from corrosion, carbon fibre material is also used to make the AC75 monohull, a picture of which is engraved on the titanium back of the watch, together with the Luna Rossa logo and the America’s Cup profile.

The striated matt black appearance of the case (47 mm) arises from the particular arrangement of the carbon fibres and it gives every watch a sports look, high tech and very distinctive. Enhancing the strong personality of this watch are the unidirectional rotating bezels for calculating the duration of a dive, also made of carbotech, and the dial, whose special texture conceals a fascinating secret: pieces of the Luna Rossa sails have been applied to it. The indications on the dial are clearly visible in all situations - including underwater - and several details stand out with their red colour: the small seconds hand at 9 o’clock and the central hand indicating the second time zone which, when set up, will enable the start time of the races of the 36th America’s Cup to be followed even if they are taking place on the other side of the world.

Related Articles

America's Cup: American Magic's AC75 moves to base
NYYC's American Magic's first AC75 has moved from the team's build facility in Bristol to Newport New York Yacht Club American Magic's first AC75 has moved from the team's build facility in Bristol, Rhode Island Posted on 18 Aug
America's Cup: Foil arms revealed - Video
Emirates Team New Zealand hs taken delivery of the carbon foil arms for their first AC75. Emirates Team New Zealand took delivery of the carbon foil arms for their first AC75. They arrived today (August 14,2019) in a crate from Persico Marine in Bergamo, Italy. Posted on 14 Aug
America's Cup bases dodge weather-bomb
75 boats were damaged but the America's Cup base construction escaped serious damage Despite damage to 75 boats and a myriad of other incidents, caused by an overnight weather bomb the damage to the America's Cup base construction was relatively minor, with Portcoms (temporary buildings) and some containers being blown into the water. Posted on 13 Aug
America's Cup: Luna Rossa's AC75 leaves Persico
Luna Rossa Prada Pirelli's first AC75 hull has left Persico's building facility in Bergamo, Italy. Luna Rossa Prada Pirelli's first AC75 hull has left Persico's building facility in Bergamo, Italy. As is standard practice the hull of the 75ft foiling monohull has been disguised with the use of a decoy structure. Posted on 11 Aug
America's Cup: Join Dalt's base walkabout - Video
See the various construction projects which are underway for the bases for the 36th America's Cup Emirates Team New Zealand and America's Cup Events CEO, Grant Dalton, takes us on a walk around the various construction projects which are underway for the bases for the 36th America's Cup. Posted on 1 Aug
America's Cup: American Magic run grad program
Challenger American Magic has nine IYRS graduates in Build and Shore teams The IYRS School of Technology & Trades in Newport, Rhode Island, is one of American Magic's key Community Partners, working together with the America's Cup Challenger to create a meaningful pathway for graduates to advance their careers. Posted on 31 Jul
America's Cup: The state of the bases in pictures
The first facilities for the 36th America's Cup are nearing completion in Auckland. Sail-World's NZ Editor, Richard Gladwell took his camera to Auckland's Viaduct Harbour and surrounding area on Friday, to update on the progress with the multiple construction projects that will compromise the facilities for the 36th America's Cup Posted on 26 Jul
America's Cup: First two bases near complete
Latest images from the America's Cup base construction in downtown Auckland With the 36th America's Cup less than 90 weeks away, Auckland's waterfront is quickly transforming to become the hub of America's Cup action for the event in 2021 and to leave a long-term legacy for Aucklanders and visitors. Here's the latest images. Posted on 25 Jul
America's Cup: Schedule changes, Superyacht cynics
The America's Cup teams are saying little publicly after a round of meetings in Newport RI The America's Cup continues to simmer away, with the issues of the day being foiling arm delivery, the America's Cup World Series schedule, Kiwi media discounting superyacht visitor numbers, and including the latest ACWS promotional video from Prada. Posted on 23 Jul
America's Cup: Base construction - Timelapse Video
Check this timelapse video of the America's Cup base construction in Auckland The infrastructure build project for the 36th America's Cup has been underway for over six months.Take a look at this time-lapse footage of our progress over the first sixth months of the 36th America's Cup infrastructure project Posted on 19 Jul
Marine Resources 2019 - FooterSOUTHERN-SPARS-OFFICIAL-SUPPLIER-52-SS728-X-90 BottomWindBot-COACH-660x82