Please select your home edition
Edition
Henri-Lloyd Dynamic Range

Yanmar invests in future of marine industry

by Saltwater Stone 21 Dec 2018 14:18 PST
Participants perform during the Red Bull Foiling Generation World Finals in Miami, USA on November 10 © Predrag Vuckovic

Yanmar is demonstrating an unprecedented level of commitment to the recreational marine industry with new investment in partnerships and initiatives throughout 2019 and beyond.

With global presence, outstanding heritage and a tradition of innovation in the marine sector, the diesel engine specialist's strategic sponsorship plan aims to drive growth, sustainability and awareness in the boating industry.

Increasing its level of support for both competitive and recreational boating, Yanmar is joining forces with international racing events and other partners to share its technical expertise and realize the mutual vision of stimulating interest in boating and boat ownership.

Confirmed partnerships include an exciting alliance with the 36th America's Cup, the oldest trophy in international sport and the pinnacle of yachting. As Official Marine Supplier, Yanmar will be on the race course throughout all the associated events from the commence of racing in Autumn 2019 in the Mediterranean up to the Cup Match in Auckland in March 2021, while Yanmar's marine diesel engines will be used on the America's Cup Race Management boats.

This year, Yanmar also announced new backing for the Red Bull Foiling Generation World Finals, aligning with its core values supporting youth and building on the current collaboration between Yanmar and MLS soccer team, the New York Red Bulls. Further reinforcing its affiliation with competitive sailing, Yanmar has revived its Dragon Class yacht racing team, Yanmar Racing, led by America's Cup veteran Peter Gilmour.

Earlier this year, Yanmar Marine International (YMI) partnered with GetMyBoat, an online boat rental and water experience market place with over 130,000 listings in 184 countries, providing an easy platform for existing boaters and new boaters alike to get on the water and further into boating lifestyles.

Sander Gesink, Marketing Manager of Yanmar Marine International, said: "As marine ambassadors, we care deeply about the success and health of our entire industry. It is befitting Yanmar's reputation as suppliers of cutting-edge marine solutions and advanced diesel engine technology that we strive to play a leading role in creating a sustainable future for the industry. We are confident the new partnerships, sponsorships and initiatives we have announced will help to generate participation in boat-based activities and increase desire for boat ownership, while also fostering Yanmar's close relationship with our customers. By joining forces with our industry partners, we can share our technical expertise and engineering knowledge to continue the long-standing Yanmar tradition of providing solutions to mariners, while also strengthening our connection to recreational marine activities through mutually-beneficial associations with new events and companies."

Watch a new video highlighting Yanmar's support of the Red Bull Foiling Generation Finals:

Related Articles

GWA Wingfoil World Cup Tarifa 2025 overall
Big upsets mark changing of the guard in Tarifa The GWA returned to the iconic location of Tarifa this July for the sixth consecutive year, delivering four days of thrilling Surf-Freestyle action. A total of 17 women and 28 men registered for this second Surf-Freestyle stop of the 2025 season. Posted today at 3:49 am
Kieler Woche Day 9
Hosts without Sailing Grand Slam medals, but leading in five classes The final six medals in the mixed classes of the Olympic Sailing Grand Slam (SGS) at Kieler Woche will be awarded on Sunday (June 29) without any German contenders. Posted today at 3:23 am
29th Superyacht Cup Palma overall
Rose produces historic conclusion to a spectacular event History was made at the Superyacht Cup Palma today when the 24m Wally yacht Rose became the first ever three-time winner of the iconic event, remarkably completing the achievement over three successive years on the Bay of Palma. Posted on 28 Jun
44Cup Marstrand 2025 overall
Team Nika's golden wheels get shinier While the penultimate day of racing at the 44Cup Marstand was cancelled due to excess wind, today conditions off the paradise Swedish island for the final three races were still boisterous from the lumpy residual sea state after Friday's gale. Posted on 28 Jun
Registration open for SORC Sailor's Choice Race
This is the first race in the 2025-2026 Islands in the Stream Series The Notice of Race is posted and registration is now open for the 2025 SORC Sailor's Choice Race! This is the first race in the 2025-2026 Islands in the Stream Series. Posted on 28 Jun
J/70 Mixed-Plus Worlds at Lake Garda Day 3
Yupi extends its lead, To Nessa climbs on to podium: all eyes on the grand finale in Torbole A busy day full of tactical challenges wrapped up in Torbole Saturday, where the first-ever J/70 Mixed-Plus World Championship continues at full speed. Posted on 28 Jun
Switch Class Captivates Foiling Week 2025
Dickinson and Schultheis Edge Out Narrow Victories The Switch Class brought the fireworks to Foiling Week 2025 — and it came down to the wire. After four days of sun, speed, and suspense on Lake Garda, the newest class on the foiling scene delivered a debut to remember. Posted on 28 Jun
First-ever ORC North American champions crowned
Fox, Zammermoos and Teamwork win at Block Island Race Week 2025 After completing the full schedule of races - 9 in the ORC 1 class and 10 in the ORC 2 and 3 classes - three new ORC North American Champion teams have been crowned on Friday at the Storm Trysail Club's 31st biennial Block Island Race Week. Posted on 28 Jun
31st Block Island Race Week Day 5
IHG Hotels and Resorts Race Day concludes the event Block Island Race Week's final tent party was abuzz with anticipation and excitement Friday evening, as sailors and spectators awaited the announcement of cumulative awards for the regatta's 60th anniversary. Posted on 27 Jun
Vaikobi Launches V-DRY-X
The New Standard in Grand Prix Sailing Dry Gear Vaikobi, a global leader in high-performance ocean sports apparel, is proud to unveil V-DRY-X: a breakthrough range of sailing dry gear engineered for Grand Prix racing and coastal yachting. Posted on 27 Jun
Maritimo S SeriesNorth Sails Loft 57 PodcastC-Tech 2021 (Spars-QFX Racer) 728x90 BOTTOM