Please select your home edition
Edition
SCRW2019 Leaderboard

US Sailing hires Peter Glass as Chief Marketing Officer

by US Sailing 13 Sep 2018 06:21 PDT

US Sailing, the National Governing Body of the sport, added a new member to its leadership team with the hiring of sports marketing and branding professional, Peter Glass. The Chappaqua, N.Y. native will lead the Marketing and Communications Department at US Sailing.

"There is really nothing I can think of that is more rewarding than working with an energized and passionate cross-section of sailors from around the country that ranges from recreational and community sailing to the elite level athletes representing the U.S. on the Olympic stage," said Glass. "Our team has a driven and focused approach to further engage the sailing community and bring the excitement taking place on the water to new sailors and fans. We have lots of exciting news on the horizon that will provide growth opportunities for present and future partners. I am grateful for the opportunity and I'm looking forward to working closely with the sailing community."

"We are very excited to welcome Peter to US Sailing," said Jack Gierhart, Chief Executive Officer of US Sailing. "He is familiar with the NGB environment and brings a wealth of knowledge and experience in sports marketing, digital content and data analysis to understand and connect with sailors and future sailors. He understands participatory sports and how to use today's marketing strategies and tools to drive awareness, engagement and growth. Peter is the perfect addition to US Sailing as we implement our new strategic plan and address the opportunities to ensure a healthy future for sailing."

Glass is no stranger to the world of National Governing Bodies. For eight years (2005-2012) Glass served as Director of Marketing, Sales and Multi-Channel Content Production for U.S. Ski & Snowboard in Park City, Utah. During a time of growth and positive change for the Association, Glass was at the forefront of the corporate development of a new Olympic brand as well as organizational growth overseeing domestic and international content development and distribution. With the goal of providing meaningful partner value, he created premiere marketing programs with leading brands, such as Microsoft, GoPro, Audi, The North Face, Nature Valley, and local favorite, Dunkin Donuts.

Following his tenure with U.S. Ski and Snowboard, he served as Vice President of Business Development, Marketing and Production for Echo Entertainment, Inc., based out of Los Angeles. Glass launched a new business development department to expand Echo's revenue generating potential and oversaw the ideation, planning and production of broadcast, digital, mobile and branded content with NGB partners including USA Volleyball, US Equestrian, USA Wrestling and brands such as Sprint, Subaru, Bud Light, Red Bull, and others.

More recently, Glass founded a media company, focused on leveraging original content as a brand communication tool. Boot Up Marketing + Production, based in Park City, Utah, produced branded content, episodic series and short form social media campaigns. Through his leadership and partnership with leading advertising agencies, this company lead the production of a widely distributed five-episode series for Audi for America. Other production credits include ideation and execution with USA Volleyball and Blue Diamond Almond Breeze to create a social media video series showcasing the importance of nutrition for athletic performance.

Glass will lead efforts to drive organizational growth and increase participation in the sport with a focus on: content development and distribution, revenue generation, brand position/value, member retention and acquisition, communications, and enhancing programs for new and existing partners. He will be reaching out to work with key stakeholders within the sailing industry and bringing engaged new parties to collectively build interest in the sport, both participation and fans.

Glass, a graduate of Hartwick College in Oneonta, N.Y., resides in Barrington, R.I. with his wife and three children.

Related Articles

2018 Yachtsman & Yachtswoman of the Year announced
Jud Smith, Carmen and Emma Cowles selected 2018 Rolex Yachtsman and Yachtswoman of the Year Over the past six decades, the sailing community has had the unique opportunity to discuss and analyze the fascinating contrasts between the winners of US Sailing's Rolex Yachtsman and Yachtswoman of the Year. Posted today at 5:49 pm
US Sailing, NBC Sports partner at Hempel World Cup
Televising the competition: A first for U.S. viewers Olympic Channel: Home of Team USA a network dedicated to year-round coverage of Olympic sports competitions and athletes, and will televise competition from World Sailing's Hempel World Cup Series in 2019-2020, a first for U.S. viewers. Posted on 9 Feb
US Team at Hempel World Cup Series Miami overall
The final medal races concluded The 2019 Hempel World Cup Series Miami came to a close this afternoon as the final medal races concluded. Representing the U.S., athletes Luke Muller (Fort Pierce, Fla.) and Paige Railey (Clearwater, Fla.) clinched bronze and silver medals respectively Posted on 5 Feb
US Team at Hempel World Cup Series Miami final day
Railey, Muller win medals Super Sunday was exactly that for two members of the U.S. Sailing Team. Paige Railey (Clearwater, Fla.) and Luke Muller (Fort Pierce, Fla.) stood on the podium earlier today to accept a silver and bronze medal, respectively, for their performances Posted on 4 Feb
US Sailing honors Community & OD Award winners
For their contributions to the sport of sailing in the United States US Sailing is proud to announce the 2018 Community Sailing and National One-Design Award winners for their contributions to the sport of sailing in the United States. Posted on 1 Feb
US Sailing honors Association Award winners
For contributions to the sport of sailing The US Sailing Association Award winners for 2018 were recognized Thursday afternoon for their contributions to the sport of sailing in the United States. Posted on 1 Feb
Groupe Beneteau partners with US Sailing Team
And sponsors the 2019 Hempel World Cup Series Miami Jeanneau and Beneteau announce their continued partnership with the US Sailing Team and sponsorship of the 2019 Hempel World Cup Series Miami. Posted on 26 Jan
2019 Hempel World Cup Series Miami preview
30th anniversary of elite-level Olympic class sailing on Biscayne Bay Racing will soon begin at the 2019 Hempel World Cup Series Miami (HWCSM). This year marks the 30th anniversary of elite-level Olympic class sailing on Biscayne Bay. Posted on 25 Jan
Commitment to environment takes center stage
Sustainability plays leading role in 2019 Hempel World Cup Series Miami For the sailors entered in the 2019 Hempel World Cup Series regatta, the racing starts on Monday, January 28, and ends with Medal Races for each class the following weekend. Posted on 24 Jan
US Sailing Team training camp kicks-off
Sustainability initiatives to mark the new year To mark the beginning of a new year, the US Sailing Team (USST) athletes are attending a five-day training camp at the US Sailing Center in Miami, Fla. The team will participate in classroom and on-the-water training sessions. Posted on 15 Jan
SOUTHERN-SPARS-AGLAIA-SPARS_728X90 BottomMarine Resources BOTTOMZhik 2018 Kollition 728x90 BOTTOM