Please select your home edition
Selden 2020 - LEADERBOARD

America's Cup: Long time Emirates Team NZ sponsor signs up for 2021

by Emirates Team New Zealand 26 Jun 2018 17:55 PDT
Race 4 finish - America's Cup 35th Match - Match Day2 - Regatta Day 18, June 18, 2017 (ADT) © Richard Gladwell

Today, June 27 in New Zealand & June 26 in Bermuda, marks the One Year anniversary of when Emirates Team New Zealand overwhelmingly wrenched the America’s Cup from Oracle Team USA’s iron grip on the tropical turquoise waters of Bermuda’s Great Sound.

It was a world away from the deep dark winter in New Zealand.

Millions of kiwis were waking up in the cold early hours, putting their kettles on and settling in on the edge of their seats in nervous anticipation that the 35th America’s Cup would be over before sunrise.

Uneasy feelings of Déjà vu from San Francisco four years prior actively suppressed.

Back in Bermuda the day seemed like any other day for Emirates Team New Zealand, going about their collective routine; the difference was the deep-seated belief in having a faster boat, better sailors and a better team than their nemesis Oracle across the water.

No bravado needed, just each other, the support of the nation and enough of a start to put Emirates Team New Zealand in a position to once again pounce on Oracle and land the race 9 knockout blow.

78 seconds into the race it came. Oracle leading around mark one, heading downwind getting set to lead the gybe into Mark 2. They look back, Emirates Team New Zealand had already gybed without signal. A no-look gybe practised tirelessly in the seclusion of Auckland months prior left the Americans aghast. The all too familiar sight of the Emirates Team New Zealand transom their view once more.

Meanwhile, onboard the Emirates Team New Zealand chase boats and back in the base fingernails were long gone and shoulders still tensed. A clean rounding of the final reach mark before thoughts dared think the14 year endeavour to reclaim the Auld Mug was imminently over.

As Glenn Ashby, Peter Burling and the now infamous cyclors flew ‘Aotearoa’ across the finish line an overwhelming sense of pure relief descended on a team not renown for its emotion. The vibrations and ringtones orchestrated from within the pockets of all of the team and its supporters in Bermuda as family and friends back home rang through to be part of the celebration.

The ringtones continued into the Winner Press Conference as CEO Grant Dalton jokingly said he would “call Russell back.”

Peter Burling assured the international press the team would certainly be celebrating the sweetest of victories long into the night in a way only kiwis would understand. Bombs off the dock, kids cricket on the forecourt and a traditional Emirates Team New Zealand end of regatta eating competition of a pie, lamington and a bottle of Steinlager off the saddle of the cyclors beloved Watt Bikes.

The hazy next morning and the realisation that like a desert oasis, the finish line of the 35th America’s Cup had just transitioned to the start gun of the 36th America’s Cup.

No rules, no roadmap, just a Challenge and a trophy and an opportunity to make the 36th America’s Cup in New Zealand the best in its long and colourful history.

Reflecting on the one year anniversary of New Zealand’s win in Bermuda, one of the team’s most resolute sponsors, Toyota New Zealand, announce their continued support for Emirates Team New Zealand for the 36th America’s Cup.

The 2021 Cup defence in Auckland will be the eighth America’s Cup campaign that Toyota New Zealand has been involved in, making it the longest continuous sports sponsorship in the country.

“We’ve been proud and honoured to stick with the team through thick and thin,” said Andrew Davis, the General Manager of Marketing for Toyota New Zealand.

“The team’s philosophy of imagination, experimentation and innovation was the winning ingredient in Bermuda last year and represents what we stand for as a company and a country.”

“Last year’s successful challenge for the America’s Cup aligns even more closely with our brand values of continuous improvement and over the last four years this focus led to some exciting innovations and culminated in victory.”

“We are really proud to have Toyota back on board with the team again,” said Emirates Team New Zealand CEO, Grant Dalton.

“They have been a staunch supporter of the team for over 25 years now since the 1992 campaign. We have grown together and Toyota is very much part of our DNA.”

Toyota New Zealand first joined an America’s Cup campaign in 1992 and was involved in Black Magic’s victory in 1995 and successful defence in 2000.

It has also stood behind the team when the trophy went to Switzerland in 2003 and the challenges in 2007 and 2013.

Toyota’s support of Team New Zealand since 1992 is one of the most successful sports sponsorships in the country’s history, said Mr Davis.

New Zealand is the second most successful country in the 167-year history of the America’s Cup (after America) and is the only country to successfully challenge for the “Auld Mug” on more than one occasion.

“The team has achieved a remarkable success in a short time and it is the people who have gone the extra mile to deliver great results,” said Mr Davis.

Related Articles

Cup Spy - June 8: Kiwis get the hurry up
The Swiss, Italian and NZ teams sailed today, with the Swiss and Kiwis running a pair of AC40's. The Swiss, Italian and New Zealand teams sailed today. The Kiwis sailed their two AC40's returned to their one-design state in a series of exercises including multiple pre-starts and some one leg races. The alternate crew took it to the first-stringers. Posted on 9 Jun
Rick Dodson: America's Cup champion to Paralympian
Biography tells story of multiple world champion and America's Cup winner hit by multiple sclerosis New biography on Rick Dodson is widely regarded as one of New Zealand's most outstanding sailing talents - a multiple national and world champion and America's Cup winner before multiple sclerosis left him debilitated. Posted on 8 Jun
Cup Spy - June 7: Three teams have different days.
The British, Italian and NZ teams sailed today - all in their LEQ12's, with the Kiwis match racing. The British, Italian and New Zealand teams sailed today - all in their LEQ12's with the Kiwis being the only ones to indulge in some two boat testing. The Brits struck some Barcelona type sea-states. The Italians returned after a 10 day absence. Posted on 8 Jun
America's Cup: Volunteers sought for Barcelona
The 37th America's Cup in Barcelona has announced the launch of the AC37 Volunteer Programme The organisers of the 37th America's Cup in Barcelona today announced the launch of the AC37 Volunteer Programme with an ambition to create the largest and most passionate Volunteer Team in the history of the event. Posted on 8 Jun
Cup Spy - June 6: Kiwis reveal new wing foil
Swiss continue two boat practice racing. Brits have a fast day off Mallorca. Kiwi's foil surprise. Three teams sailed today. The Swiss continued their two boat practice racing. The Brits had a fast day off Mallorca, and the Kiwis revealed a surprise wing foil development as their AC40/LEQ12 emerged from the shed. Posted on 7 Jun
Cup Spy - June 3-5: The 'Bs' match race the A team
Ernesto Bertarelli and Dean Barker jumped in the co-helmsman seats to match race the Swiss "A" Team Ernesto Bertarelli and Dean Barker jumped in the co-helmsman seats to match-race the Alinghi Red Bull Racing 'A' team, in the Swiss team's first day of two-boat training in AC40's, off Barcelona on Monday. Posted on 6 Jun
Cup Spy - June 2:Brits dodge thunderstorms
The Brits dodged an influx of thunder cells to squeeze in a two-hour session in their test-boat. Proving the old adage that 'timing is everything' the British AC team squeezed in a useful two hour session – this time just with their T6 LEQ12 test boat – this afternoon ahead of another influx of thunder cells along the southern coast of Mallorca. Posted on 3 Jun
Cup Spy - June 1: Verstappen sails with Swiss
Red Bull Racing's Max Verstappen, sailed with their America's Cup partners, Alinghi Red Bull Racing Two times F1 Grand Prix World Champion Max Verstappen, who drives for Red Bull Racing, sailed with their America's Cup partners, Alinghi Red Bull Racing off Barcelona, ahead of this weekend's Barcelona F1 Grand Prix. Posted on 2 Jun
Cup Spy - May 31: Brits go two boat racing
INEOS Britannia sailed two boats for the first time in this cycle, match racing their 40fters. INEOS Britannia sailed two boats for the first time in this cycle. They pitted their One Design AC40, against their Test Boat. It was an interesting battle fully described in this edition. The Kiwis continued two boat matchracing off Takapuna - See Video. Posted on 1 Jun
Puig backs Women's America's Cup
Global leader in the beauty and fashion industry announced as Naming Partner of Womens AC Puig, a Barcelona-based, global leader in the beauty and fashion industry, has announced its partnership with the 37th America's Cup as both a Global Partner and the official naming partner of the inaugural Women's America's Cup. Posted on 1 Jun
Selden 2020 - FOOTERVaikobi 2023 Gloves - FOOTERVisit Pensacola 2023 FOOTER