Atlantis WeatherGear to Partner with Champion Sailor Simon Payne
by Bill Lynn 2 Aug 2012 03:01 AEST
1 August 2012
Sales and Marketing Planning to lead UK marketing effort
Atlantis WeatherGear, America's fastest-growing brand of apparel for sailing and the coastal lifestyle, today announced that Sales & Marketing Planning has agreed to become the brand's sales and marketing agent in the United Kingdom.
SMP brings a wealth of experience to Atlantis having represented some of the leading technical sailing apparel brands and been instrumental in their success. In addition SMP Managing Director Simon Payne, as a winner of multiple world championships, brings his expertise to bear in reinforcing AWG's "by sailors, for sailors" athlete-driven product development process.
"We consider ourselves incredibly fortunate that SMP agreed to jump onboard." offered Atlantis Partner and Head of Marketing Bill Lynn. "The UK is a very important market for us, and our chances of achieving success there just increased exponentially."
Atlantis has been working to build brand awareness in the region with a variety of marketing initiatives including a presence at the London Boat Show and a marketing partnership with Southampton-based ISAF, the governing organization for the sport of sailing worldwide. AWG's full page ad on the back cover of Yachts & Yachting's Olympic Sailing supplement featuring the US Sailing Team (for whom Atlantis is the Official Apparel Provider) has created some buzz in the market as well.
"SMP are excited to bring Atlantis WeatherGear to the UK market, and we are looking forward to becoming part of the sales and marketing process" said Simon. "This is a fresh brand with a level of quality and innovation that we think British stockists and their customers will really appreciate. Having seen the 2013 range, we are looking forward to taking it on the road."
The Atlantis product line is available online at the Atlantis web site (www.AtlantisWeatherGear.com) and via the Atlantis WeatherGear Dealer Network.
About Atlantis WeatherGear
Atlantis WeatherGear produces performance apparel and sportswear for all of the things active people do on and around the water. Atlantis is owned and run by passionate sailors, and their designs incorporate a unique combination of no-compromise performance and style inspired by decades of sailing experience and close collaboration with some of the best sailors in the world, including the US Sailing Team for whom Atlantis is the Official Apparel Provider and a proud Gold Partner.
To learn more about Atlantis WeatherGear, visit www.atlantisweathergear.com
About Sales & Marketing Planning
Sales and Marketing Planning provides a focused service to companies in the marine industry, bringing together classic sales and marketing expertise with an intimate knowledge of the market. Passionate about the marine industry, Managing Director Simon Payne is a World Champion in the International Moth Class and is a member of the Chartered Institute of Marketing.
To learn more about Sales & Marketing Planning, visit www.salesandmarketingplanning.com