Riv drops GB & Princess, Whitsunday Rent A Yacht invests, Perth revamp

by Jeni Bone, Editor on 30 Jun 2009 As I write this from the scenic surrounds of Twin Waters on the Sunshine Coast, where boating in everything from a canoe to a 75fter is the ideal way of life, thoughts turn to how lucky we are across the country that our winter, except in alpine regions, doesn’t last long, doesn’t consist of blizzards and frozen surfaces and is never so extreme we have to shelve our water-based recreation.

What better time for a boat show? That’s the rationale behind the calendar of shows and after Melbourne and Sydney comes the Club Marine Perth Boat Show, coming up 12-16 August. That’s practically summer in the West anyhow!

According to the BIA of WA, this year the show will have a totally new look. In a bid to attract more families, the show will include other leisure industries and a jam-packed entertainment program with broad appeal, particularly for women, who as we tire of saying, are the decision makers in 80% of family purchases (and that’s not just at the supermarket!)

For a concentrated burst of marketing and media nous, you can hear it from the uber-expert himself, Rob Belgiovane, exec creative director at BWM advertising (famous for Bigpond’s “keep the rabbits out” campaign, among hundreds of others). Rob will be divulging the keys to keeping your brand in the public eye, particularly during a recession, at a seminar hosted by Sandman PR, Friday 31 July at SIBS. For more info, email ben@sandmanpr.com.au

Have a great week!