Please select your home edition
Edition
RS Sailing 2021 - LEADERBOARD

BarzOptics sails in to US market via Annapolis

by Jeni Bone on 10 Apr 2012
Kevin Barr, managing director of BarzOptics. Bob Wonders
BarzOptics are exhibiting at the Pacific Sail Expo next weekend in Oakland/San Francisco, 12-15 April.

Pacific Sail Expo is largest sailing show on the West Coast of the USA. Sail America the shows organizers conduct several shows on the east coast and in Texas.

This is the 10th time BarzOptics has exhibited at the show, and he reports organisers are anticipating a bumper show.

'It's the biggest sailing expo on the west coast, about the third biggest sailing show in the US. We exhibit with Marine Barbecues and have done so for many years. It works well. We share the expenses of rental cars, accommodation and we both know each other's products.'

Barz Optics will be giving away a sunglass package every day of the show valued at $300. Entry to the show will include an entry voucher that will be drawn at 4pm every day of the show.

The prize would be for two pairs of sunglasses for a couple or glasses for a whole family.

Barz Optics will be releasing their new Kids range of polarised sailing glasses at the show, including the Grom, Neemo and the Junior Nauru styles.

Barz Optics sales in the US have grown over 300% in the last year due to their advertising program in US sailing media and exposure at Pacific Sail, Miami Sail, Newport International and Annapolis Sail Shows.

'It's the hardest market in the world to crack. We have investedheavily in advertising and branding and followed that up with the show circuit to raise our brand awareness.'

At the Sanctuary Cove International Boat Show in Queensland, Australia May 24-27, BarzOptics will be running a similar promotion, with $400 in polarised sunglasses to give away to one lucky winner every day of the show. On entry, each person will receive an entry form to be completed and lodged in the entry barrel on the BarzOptics stands. At 2pm each day, the daily winner will be drawn from the barrel. Show organisers will phone the winner and if they are at the show, they can drop by the BarzOptics stand and collect their prizes.

More at www.barzoptics.com
Allen Dynamic 40 FooterVaikobi 2024 DecemberHenri-Lloyd Dynamic Range

Related Articles

SP80 kiteboat reaches a top speed of over 58 knots
100 km/h barrier is smashed in Leucate The SP80 kiteboat has reached a top speed of over 58 knots, or 108 km/h. This new personal best makes SP80 the second fastest sailboat ever recorded, behind Vestas Sailrocket II and its 68.01-knot top speed.
Posted today at 10:04 am
Italian SailGP Team acquired by investors
The consortium includes Hollywood royalty, Anne Hathaway SailGP has today announced that the Red Bull Italy SailGP Team, has officially been acquired by a consortium of accomplished investors and sports industry leaders, including Hollywood royalty, Anne Hathaway.
Posted today at 8:53 am
Armstrong Foils: On tour - Home of Armstrong II
Join America's Cup champion, Blair Tuke and Armstrong team riders on the tour of NZ's Far North Join three times America's Cup champion, Blair Tuke and Armstrong team riders Olivia Jenkins, Naumi Eychenne, Bowien van der Linden, Cash Berzolla, and Reo Stevens, on the Home of Armstrong Tour II, as they explore NZ's Far North.
Posted today at 4:46 am
America's Cup entries open on Sunday
A Cup in turmoil - has Grant Dalton dodged a bullet with the new Cup organisation? America's Cup gets underway in Rome with Round 2 of the official welcoming ceremonies on Wednesday in Naples. Emirates Team NZ CEO Grant Dalton apprears to have dodged a bullet with the formation of of new AC organising body.
Posted on 26 May
Italian PM welcomes America's Cup in Rome
Prime Minister Meloni set out a bold vision for the regeneration planned around AC38 The magnificent setting of the Casino del Bel Respiro, commissioned by Pope Innocent X in 1644, in the grounds of Villa Pamphilj, was the outstanding and historic setting for the formal presentation of the Louis Vuitton 38th America's Cup.
Posted on 26 May
Giorgio Armani Superyacht Regatta preview
Sørvind to debut at this edition, in Sardinia The Mediterranean superyacht racing season will kick off on 27th May with the Giorgio Armani Superyacht Regatta, organised annually by the Yacht Club Costa Smeralda since 2008 and supported by title sponsor Giorgio Armani since 2022.
Posted on 26 May
Winning Sails for Every Sailor & Every Program
Beer cans or the big leagues, North Sails perform From one design sails to custom inventories, trust the experts at North Sails to elevate your performance.
Posted on 25 May
72nd Melbourne to Apollo Bay Race overall
MRV stifles Ambition to take line honours and overall win Margaret Rintoul V (MRV), skippered by Damien King from the Sandringham Yacht Club (SYC), has sailed a fast and furious race to win the 72nd Melbourne to Apollo Bay Race (M2AB).
Posted on 25 May
The link between two great Australian sports
A unique connection between brute strength and beauty James Joseph Giltinan was one of Australia's great entrepreneurs of the early 1900s, and the man most responsible for creating a unique link between one of the most confrontational football codes in the world and the beauty of sailing.
Posted on 25 May
Records smashed at SCIBS 2025
Officially the Largest Ever Sanctuary Cove International Boat Show Massive crowds enjoyed a spectacular 36th Sanctuary Cove International Boat Show with a record number of boats delivering an unsurpassed display of marine innovation, luxury and lifestyle.
Posted on 25 May