Broker campaign, Fort Lauderdale, Sail-world covers Volvo Ocean Race

by Jeni Bone, editor on 27 Sep 2011 Plenty of local and international news for you this week, including details of the BIA NSW / Marine Brokers Association efforts to stem the 'grey import' tide, aiming to educate boaties to the risks and dangers of buying boats online, from all over the world. The internet it seems, for all its benefits, can be a too powerful tool, equipping buyers with loads and loads of information, not all of it true.

What IS true and a coup, is the Sail-World coverage of the 2011-2012 Volvo Ocean Race, which starts 5 November in Alicante Spain. The Sail-World team is planning detailed coverage, running hundreds of stories over the race duration and distributing over four million newsletters to our world-wide audience.

The reach and immediacy of the net allows the Sail-World team around the world to operate 24/7. There is always someone on deck monitoring breaking news, so our worldwide audience knows that we are consistently first with the latest news.

Publisher Rob Kothe said that by mid 2012, the TetraMedia group we will be delivering feature articles, video both interviews and action, images and news to 250,000 readers each month via 25 different versions of our websites (mobile and geolocated).

'Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. The UK and Europe are our fastest growing market, as the London Olympics approaches and the Volvo Ocean Race will further grow our sites.

'With that significant audience we have the ability for industry advertisers to chose regional markets, decide their own advertising schedules and change their own advertising content, running multiple ads in each ad space on daily rotation hyperlinked to different web addresses.

Companies wishing to further expose the Sail-World.com Volvo Ocean Race and Olympic coverage audience to its promotional and commercial news need to contact our media sales representatives, who will be happy to quote on a range of very cost effective media packages.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor(at)sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil(at)trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales(at)sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll(at)kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy(at)sail-world.com


Have a great week. Let us know your news and views. I am always around on editor@marinebusiness-world.com or 0412 230 002.