Spirit of Canada and Canadian Yachting Announce Media Partnership

by Sail-World Canada Staff on 2 Feb 2010 Spirit of Canada and Canadian Yachting have worked closely in the past helping to promote Derek Hatfield’s ongoing passion for round the world racing while representing Canada in the 2002 Around Alone Single-handed Yacht Race, the Vendee Globe 2008 and now the 2010 Velux 5 Oceans Challenge (formerly the Around Alone).

Eliabeth Kerr, CY's Publisher states 'As Canada’s only national boating magazine covering both sail and power, Canadian Yachting is the perfect media fit for Spirit of Canada. We welcome the opportunity to work with Team Spirit of Canada to increase awareness, raise funds and support corporate sponsorship involvement. With the addition of Sail-World Canada, we are well-positioned to spread the word around the globe.'

Derek Hatfield responds. 'We are very proud to be continuing our partnership with Canadian Yachting magazine as they have been pivotal in the success of Spirit of Canada and our campaigns to race around the world. With the addition of Sail-World Canada, we now have a world class Internet and e-mail portal to reach sailors around the world via instantaneous updates. We are really looking forward to utilizing this fantastic new medium to highlight our partners and to also introduce Sail-World Canada too.

The start of the VELUX 5 Oceans takes place in La Rochelle, France on October 17th, 2010. The around the world course has stopovers in Cape Town, Wellington, Salvador de Bahia, Charleston and then back to La Rochelle in France. Derek is the first official entry in the ECO 60 division of the VELUX 5 Oceans 2010 Round the World Yacht Race.

Canadian Yachting will feature editorial and advertising support for Derek Hatfield and the Spirit of Canada in every issue leading up to and during the race that starts on October in France.

In addition to its print coverage, Canadian Yachting will upload stories as they happen and feature them on canadianyachting.ca and Canadian Yachting’s newest online web site and newsletter, www.sail-world.com/canada

To stay on top of Derek's progress, before and during the race, sign up now @ http://www.sail-world.com/Canada/newsletter_subscribe.cfm

Canadian Yachting is delivered to 30,000 paid subscribers every issue. This, combined with the growing online subscriber base of its digital version (www.cdnyacht-digital.com) PLUS the more than 25,000 online subscribers to Sail-World Canada will ensure that Spirit of Canada gets the media exposure it warrants, not only in Canada, but around the world, through the Sail-World.com network!

Guy Perrin, Managing Editor of Sail-World Canada, in addition to reporting out as it happens, will be working with Derek to assist in the necessary onboard equipment required to ensure we all stay in touch with Derek on a daily basis as he races around the world.

Canadian Yachting has also launched a special subscription drive for Spirit of Canada supporters from its site to raise additional funds for the campaign. Sign up to-day to get 50% off the newsstand price. $5.00 from every subscription will go back to the Team Spirit of Canada fundraising efforts. Use SOC10 as your PRIORITY CODE to take advantage of this great subscription offer.

As in the past, Canadian Yachting and Sail-World Canada will also offer innovative marketing incentives and partnerships for fellow Spirit of Canada sponsors in the upcoming months.

For information, please contact:

Team Spirit of Canada
Patianne Verburgh
647.288.7342
info@spiritofcanada.net

Canadian Yachting
Elizabeth A Kerr
416-258-9948
eakerr@kerrwil.com

Sail-World Canada
Guy Perrin
416-729-4897
grperrin@sail-world.com