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Monsoon Cup gets Revive Isotonic from Permanis

by RURRUM on 14 Oct 2009
Left to right - Santharuban Thuraisundram, Brand Manager, Permanis Sdn Bhd with Shafique Iqbal, Operations Manager, Monsoon Cup Gareth Cooke Subzero Images/Monsoon Cup http://www.monsooncup.com.my
Kuala Lumpur, 14 October 2009 - The Monsoon Cup 2009 gets a further boost with Permanis Sdn Bhd, one of the largest beverage manufacturers in Malaysia, coming in as a sponsor with its great tasting isotonic drink – Revive Isotonic.

Be it world-class sailors battling to be the World Match Racing Tour (WMRT) champion or the fans watching the race off Pulau Duyong, Revive Isotonic will re-hydrate and revitalise those who are dehydrated and exhausted.

'This new generation isotonic drink will efficiently re-hydrate and replenish our body fluids so that it helps to revive and sustain the drive in performing our daily activities with as much vigour and verve,' said Ms Hemalatha Ragavan, Marketing Manager of Permanis Sdn Bhd.

Revive Isotonic drink is the answer to your needs because it comprises a special formulation of Vitamins B3, B6, and B12 to improve the body’s metabolism and provide the energy boost required by the body and the right amount of electrolytes such as sodium and potassium to re-hydrate and replenish body fluids. It also comes in a unique blend of grapefruit taste with a twist of orange flavour.

Monsoon Cup Race Advisor, Dato’ Peter Gilmour welcomed Permanis' sponsorship, noting that Revive Isotonic was the first isotonic drink to be associated with the Monsoon Cup and reflected its commitment to the development of the sporting industry.

“This is definitely a boost for us and we are sure Revive Isotonic will do a great job of ensuring everyone is refreshed for the race. I am happy with Permanis's sponsorship as it goes beyond the usual advertising and we see it as a wonderful partnership to make the Monsoon Cup a great experience for all.'

Monsoon Cup is the final and deciding leg of the World Match Racing Tour (WMRT) held in Pulau Duyong, Terengganu on 1-6 December.

For more information on Monsoon Cup, please visit monsoon cup website: www.monsooncup.com.my

Tour Standings - (After 8 of 9 events)
1. Adam Minoprio (NZL) ETNZ/BlackMatch Racing 100 Points
2. Torvar Mirsky (AUS) Mirsky Racing Team 88 Points
3. Ian Williams (GBR) Team Pindar 75 Points
4. Mathieu Richard (FRA), French Match Racing Team Racing 74 Points
5. Peter Gilmour (AUS) YANMAR 71 Points
6. Ben Ainslie, (GBR) Team Origin 65 Points
7. Damien Iehl (FRA) French Match Racing Team 48 Points
8. Sebastien Col, (FRA) French Match Racing Team 41 Points

About the World Match Racing Tour:
• The World Match Racing Tour is the leading professional sailing series featuring 9 World Championship events across the globe
• The World Tour is sanctioned by the International Sailing Federation (ISAF) with “Special Event” status
• The World Tour awards over US$1.5million in prize money
• Points are awarded at each event culminating in the crowning of the ‘ISAF Match Racing World Champion’
• Events utilize the same “match race” format used in the America’s Cup with racing taking place in identically supplied racing yachts which places a focuses on team work and skill. Racing takes place close to the shore for the general public to follow the races as virtual on-the-water stadiums.
• Media and television highlights coverage reaches over 600 million households in excess of 90 countries around the world

About The Monsoon Cup
The Monsoon Cup 2005 celebrated its debut as the 50th official event of the Swedish Match Tour (now known as the World Match Racing Tour), and serves as the Malaysian leg for the prestigious international sailing event. This professional sailing series was formed in 2000 to unite the world's best match-race regattas under one banner.

The World Match Racing Tour (WMRT) comprises nine events in nine specially selected locations around the world. As the leading professional sailing series in the world, the Tour events are recognized as must-attend regattas on the match-race circuit.

The Monsoon Cup 2009 will be held at Pulau Duyong, Terengganu, from the 1st to 6th December 2009.
_____________________________________________________________

For information on the World Match Racing Tour:
Yvonne Reid
Tel: +44 (0) 1590 679613
Mob: +44 (0) 7809 149268
E-mail: yreid@f10marketing.com
Website: www.worldmatchracingtour.com

For more information on the Monsoon Cup :
RURRUM Communications Sdn Bhd
Name : Audrey Lakai
Mobile : 012 309 4377
Email: audrey.lakai@rurrum.com
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