Melbourne’s Mega Summer Boat Show

by Sandman PR on 7 Jan 2009 The 2009 Melbourne International Boat & Lifestyle Show is shaping up as the fastest-growing lifestyle event of its type in Australia with more than $100 million of boats expected to be on the water.

To be held at Docklands, 30 January to 1 February, some of the largest and most luxurious boats in the country will create a spectacular on-water display, while a significant number of on-land exhibits – from the latest in trailerboats and marine accessories to travel and holiday information – will stretch from NewQuay to Waterfront City.

BIA Victoria general manager Robert Coco said the growth of the Melbourne International Boat & Lifestyle Show mirrored the state’s escalating enthusiasm for waterfront living and recreational boating.

“The City of Melbourne, as a major sponsor, is investing heavily to promote the Melbourne International Boat and Lifestyle Show as one of the major events on the city’s calendar,” Mr Coco said.

“There’s little doubt the pipeline of waterfront and harbour developments in and around Port Phillip and Western Port will underwrite even stronger growth in the event over the next decade.”

At the higher end of the scale, Australian marques such as Riviera and Caribbean will attract discerning boaters’ attention, while luxury sailing yacht enthusiasts – both racers and cruisers – will be tempted by the likes of Beneteau, Hanse and Jeanneau.

The Melbourne International Boat & Lifestyle Show has also been chosen as the Australian premiere launch boat show for the Hanse 400, Hunter 27 Edge, Fjord 40 Cruiser and the legally-towable (without permits) Caribbean 24 Open Runabout.

Leading fibreglass and aluminium trailerboat brands will also have a strong presence – among them Melbourne-based Bar Crusher, which will unveil its new 760 at the show.

Marine engines, electronics, propellers, fishing and watersports gear, along with a massive range of other related equipment will be on display in marquees along the promenade.

Children and adults alike will be kept entertained with free interactive activities such as ‘come try’ sailing and canoeing, boat rides, stage activities, the ever-popular Flathead Fred fishing clinics and informative talks from other leading identities in their fields.

Show patrons will also have the once-in-a-lifetime opportunity to look around the unique, world record-breaking Earthrace vessel. In June 2008, this futuristic vessel set a new world record for a powerboat to circle the globe – and did this with 100% renewable biodiesel fuel and a net zero carbon footprint.

Many components of the 2009 Melbourne International Boat & Lifestyle Show will be free to the public, including access to all the open space exhibits along the promenade and the shell scheme. Access to boats on the marina will be ticketed: adults $12; families $28 (two adults and up to three children); children under 16 and concession card holders $6.


Further information:
Boating Industry Association of Victoria – (03) 8696 5600 or visit: www.biavic.com.au