This Week's Best New Product – Waterbuoy

by Sail-World Cruising on 23 Nov 2007 We've been attaching corks and other flotation devices to our boat keys for years now, so we were dubious about the value of 'just another flotation device'.

But wait! This one will hold a kilo in weight... AND it starts a flashing light as soon as it hits the water, so you can even retrieve your lost object at night! ...AND in case you haven't even noticed your precious camera, phone or keys are missing, it will continue to flash for 24 hours...AND in spite of all that it's not really big at all, so you'll have no trouble putting it in your pocket or bag... AND finally, it doesn't cost much....

So what we have here is the world's first and strongest miniature automatic flotation device that is visible at night. Sound good? That's also what the 'Dragons' from the BBC programme 'Dragons' Den' thought.

James Halliburton of Seatriever International, the producers of the new product, received UKP200,000 on the BBC programme the other evening.

A show where in every episode five of the top venture capitalists in Britain wait for good reasons to invest.

Waterbuoy was a big hit and when James walked away from his pitch, his UKP200,000 offer was one of the best deals ever offered by the 'Dragons'.

The product had taken two years of development to make Waterbuoy tiny and packed it full of its unique features – there are over 20 unique and internationally patented functions incorporated into the design features.

This product is just on the market this November for the first time, priced at UKP12.99, great for a Christmas or New Year present.

To know more, or find out how to purchase, go to the Water Buoy Website