America's Cup - unique advertising opportunity
by nzeditor@sail-world.com on 22 Mar 2007
Sail-World’s America’s Cup Coverage – a global advertising opportunity.
Sail-World is the largest sailing news network in the world, with USA, UK-Europe, Asia, New Zealand and Australian sites.
We are preparing our coverage for the 2007 Luis Vuitton and America’s Cup regattas.
We are going to send out 35,000 dedicated America’s Cup newsletters each day for 60 days of the summer’s racing, including previews and post event series etc.
Team independent, each newsletter will be dispatched after the conclusion of the day's racing, around 7pm Valencia time.
This newsletter will be free and will have a mixture of reports, pictures and graphics and analysis as we have trialled in 2006 during the Acts 1-12.
We are in negotiation with a top international columnist for a daily review of the racing and significant events. There will be reports and images from each of the teams using material supplied by the top sailing photographers in the world. Each match story will contain a report, images and race statistics using infornation feeds trialled by Sail-World over the Acts 1-12, in 2006.
There will be the opportunity for at advertiser-sponsor focused story within the series.
Unlike magazines stories which run one month and are then consigned to the magazines stack, the Sail-World stories will be picked up by Google and other major news alerts services within 3-5 minutes of publication and remain permanently within the search engine indexs.
It is our intention to have just three advertising-sponsors on this newsletter series.
They will be the only companies who’s ads will appear in the newsletters and additionally each America’s Cup story on all the Sail-World sites will have sponsors 468 x 60 flash move on the foot of each story.
The package cost is US14, 000 for the 2 million newsletters. Payable US$3,000 by end April, US$3,000 by end May, US$3,000 by end June, balance end July 2007.
We can tailor each campaign, with screensavers, brochire downloads and sweestakesw to deliver outstanding value.
Are you interested? Please email Rob Kothe at media@tetra-media.com
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This is the format of the newsltter that we expect to produce for the remainder of the 2007 Louis Vuitton and America's Cups. We will generally be following the Top Four matches of the day, Summary of all racing, Points, Images of the Day and Columns on the day's racing.
We hope you enjoy it and get your friends and fellow sailors to subscribe.
Welcome to Sail-World.com’s America’s Cup newsletter for the first race of the 2007 Louis Vuitton Cup.
The weather today in Valencia was as expected a light seabreeze which built though the day and racing got underway on time in 12knots of air.
The racing went pretty much as the pundits expected.
Emirates Team New Zealand came out using NZL-92, giving her a good testing and burying the pre-regatta rumours about structural integrity. However it remains to be seen if they will continue using her for the latter stages of the regatta or will bring out NZL-84 as they did in 1995 when they switched from NZL-38 to NZL-32 in the Semi-Finals.
NZL-92 dealt easily with Mascalzone, leading all the way around.
BMW Oracle Racing had a comfortable day of it too, putting away Aerva but not after some lead swapping up the first beat. However by the top mark, Chris Dickson was well in control and never looked to have a problem.
Closest match of the day came between Luna Rossa and Victory, with the result not being determined until the last half of the final run with ITA-99 easing ahead to win by a boatlength.
On the basis of today’s racing, Sweden and Spain would look to be the two who are going to square off for the final Challengers spot. However America’s Cup racing is never a predictable game and it was evident today that the lower rated teams had definitely closed the gap on their more fancied rivals and an upset would seem to be on the cards on moist days of the Round Robin phase.
Until tomorrow.
Good sailing!
Richard Gladwell
NZ Editor
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