Sunsail and Stardust Join Forces in the UK

by Chris Clode on 2 Aug 2001 Sunsail, with significant market share and strength in the UK and in the USA, is now merging with Stardust Yacht
Charters, the European market leader. Both Sunsail and Stardust have been owned by First Choice PLC since
February 2000 and have, up until now, operated as two separate organisations. This merger will be under the
brand name Sunsail and will be effective from October 2001.

From the customer’s point of view the move will provide a greater choice of destinations with Cuba, Corsica,
French Polynesia now being offered to Sunsail customers and Greece, Australia, New Zealand, Thailand,
Malaysia and Canada being added to the Stardust range of destinations. The synergies between the companies
will also bring higher levels of service and will enable each company to benefit from the other’s experience and
range of products and services.

Commenting on the closer connection between Stardust and Sunsail, Andrew Howard, Sales & Marketing
Director for both companies, said: -

“It is a natural progression for us to bring Stardust and Sunsail closer together, we can now offer 1200 yachts in
23 countries with 39 bases.

“The benefits to our customers will be considerable, as they can now see the wide range of destinations available
in just one brochure. I am confident our many clients will welcome the changes and the greater number of charter
options available to them as they go about choosing their next holiday.”

Article courtesy of SailSail.com: http://www.sailsail.com