Lladro to sponsor China Team for AC 2007

by China Team/Le Defi on 16 Jun 2005 CHINA TEAM is delighted to announce that the internationally renowned Valencia-based porcelain company, Lladró, has decided to become a key sponsor of the CHINA TEAM for the 32nd America’s Cup.

Mr. Alain Viot, Lladró’s European CEO, said he knows that the partnership of his company with CHINA TEAM will be ‘the talk of the town’.

'We knew that the coming of America’s Cup to Valencia was a key opportunity to promote our brand which, from its Valencian origins, enjoys a great international awareness. A platform like the CHINA TEAM greatly enhances our marketing expectations all the way to 2007’, he added.

‘Apart from being a unique team that focuses everyone’s interest and attention, the heads of CHINA TEAM brought forward imaginative and bold proposals for co-operation which will allow us to expand our brand worldwide and its creative and artistic abilities,’ Viot said.

‘With this project, we are really involved in the competition and all Lladró personnel are taking on a challenge which is as thrilling as it is motivating.’

Chaoyong Wang, head of the CHINA TEAM syndicate, is delighted to have the team’s first local company sponsor on board.‘Lladró is very close to our traditional Chinese porcelain, so this is a great fit for our team. Lladró is an international brand with a local Valencian history, and we are extraordinarily proud that a company like this has chosen the first ever Chinese challenge in an America’s Cup competition to become involved.

Xavier de Lesquen is the executive director of CHINA TEAM, and welcomes Lladró on board. Lladró is a multinational business with local roots, and they have decided to back the first ever Chinese challenge that has grown out of French expertise, and sailing experience. We love the fact that Lladró is part of our team, and we want to say ‘Bienvenue à bord!’