Reaching Global Sailing markets

by Brendan Maxwell on 12 Nov 2014 Sail-World is the largest and most active sailing website in the world. We have 21 geolocated website worldwide, with international and local content and advertisers.

Nine of these site are sail racing oriented, USA, Canada, Caribbean and Central and South America, New Zealand, Australia, Asia, Southern Europe and Africa, Northern Europe and the UK and we have physical presence in all those places. Of our traffic the Americas are 25%, New Zealand 10%, Australia & Asia 40%, Europe, Africa and the UK 25%.

We have by far the largest international team of journalists of any sailing media world-wide, we had the largest sailing media team covering the last two Olympics, the last three Volvo Ocean Races, the last three America’s Cups and the last 10 Sydney Hobart races.

Our media team includes Bob Fisher, Richard Gladwell, Dan Ibsen, Rob Kothe, David Schmidt, Jedda Murphy, John Curnow and more and we produce more original content than any other sailing media group. We of course are able to provide strong editorial support and can generate advertorial content.

Editorial and native advertising along with detailed advertiser feature article are proving to be the key items in influencing the market place these days.

We receive Press Releases from non-advertisers which we happily run on our MarineBusiness-World site but we do not run these on our consumer sites.

We have an average of 800,000 site visitors each month, with large numbers of our audience visiting our sites repeatedly, with easily the longest site visit durations and an average of 16 pages of content read per visit. We are launching three different versions of our site for mobile phones, tablets and laptops and desktops this week. (You can preview here).

One of our key traffic drivers is the 250,000 Sail-World newsletters we send out each week, added to that we run single interest newsletters like our Volvo Ocean Race newsletters, America’s cup, Rolex Sydney Hobart, Olympic Class newsletters, which go out in as many as nine separate versions to over 125,000 readers each edition.

Click thru rate, banner impressions and overall web stats are available for all our advertisers, with their own access codes.

We can configure packages tailored for each advertiser because we are able to dial overall display percentages across the sites.

We can also vary intensities in given markets e.g. Asia 20%, North America 40% and run geolocated ads to hyperlink to regional or country distributors we can deliver very targeted global and regional packages at lower costs than previously.

If you are a potential advertiser and want to understand how Sail-World can work for your company, website or product, thensend us an email.

Media Advertising Contacts:

Sail-World Australia and HQ - Brendan Maxwell (advertising@sail-world.com)
The America´s- Greg Nicoll (gnicoll@kerrwil.com)
NZ Colin Preston -(NZSales@sail-world.com)
Europe & the UK -Lars Kiaer (lars.kiaer@sail-world.com)
Asia & the Middle East - Guy Nowell (asiaeditor@sail-world.com)