2013 ASMEX - don't miss out! SCIBS 2 weeks to go, RR Spitfire boat

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 07 May 2013

2013 ASMEX - don't miss out! SCIBS 2 weeks to go, RR Spitfire boat

Another week, another plethora of features and news from this wide blue world.

Thom Dammrich President NMMA  Jeni Bone
From last week's Marine13, a couple of salient stories about focusing on PEOPLE not PRODUCT, which has been my own mantra for the past decade.

This advice is reinforced by Thom Dammrich, who was keynote speaker on the opening day of Marine13 and it should be one of the mottos we all live by.

To attract new customers and battle for share of hearts, minds and wallets, marketers should capture the joy and benefits of the boating lifestyle, the pure pleasure of getting on the water, not solely on horsepower and composites.

'What we're selling is fun!' said the charismatic and animated president of the NMMA, who outlined the successful Discover Boating program, new marketing initiatives and the importance of keeping up with consumers' media consumption, demographic trends and the major shifts in habits and ethnic communities, in the US and Australia.

'In all our marketing, all our videos, we are showing the joy, the looks on people's faces when they're on the water, relaxing and enjoying time with their families – not just boats on the water.'

Social media, an interactive website and responsive approach to consumers were also key, as is harnessing the power of the boating community. 'You need to encourage boaters to join the movement via Twitter, Pintrest, YouTube with the aim of getting more people in to boating through interaction,' said Thom.

Discover Boating - putting the fun back  NMMA .

The other important truth is: we are all in the same boat. The issues that may seem specific to one segment of the marine industry will eventually impact on all of us - from manufacturers, retailers, marina operators, brokers, right down to journalists in marine media!

It's only by working together and realising this that we can be a unified group which can achieve targets, implement initiatives and join forces to put the fun back in to boating.


2013 ASMEX, coming up on Queensland's Gold Coast 20-22 May, will echo this theme precisely, aiming to equip the exporter, manufacturer and those engaged in the superyacht sector with current information and insight into the economic realities and potential in global markets. The finalised program, including a guest speaker that is so high profile a confidentiality clause requires their anonymity at this stage, is now available at http://www.superyacht-australia.com/wp-content/uploads/2011/09/ASMEX-2013-Programme-for-speakers.pdf

It's not too late to register to attend this industry event, imperative for bolstering your business. The AIMEX/Superyacht Australia team is standing by to take enquiries. Don't miss out!

Also on the horizon, looming large and impressive, the 25th anniversary edition of Sanctuary Cove International Boat Show, with a host of international and national launches, some prestigious new sponsors that will add a touch of automotive clout to the program, and plenty for the whole family in terms of entertainment, skills training and ways to while away the days at one of the country's best marina villages.

The Marine Business World pavilion is filled with the latest and greatest accessories in the boating industry - Sanctuary Cove Boat Show  Rosalie Taylor

The team from Sail-World and MarineBusiness-World will be there in force, roaming the show as well as conducting interviews and meetings in our prime position in the massive Pavilion A that bears our branding - for the final year this year, so get in touch if you're keen to capititalise on this prominent method of taking your message to the visitors, media and trade at SCIBS.

Lots more this issue, so take your time and brush up on the stories that benefit your business, edify the industry and hopefully, entertain.

Pleasant boating!

Jeni Bone, editor

Marine13: Selling fun, not makes and models of boats
Jeni Bone,
'What we're selling is fun!' was the key take-away theme from Thom Dammrich's presentation to 450 delegates at the recent Marine13, held 28-30 April 2013 in Sydney.... [more]
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Club Marine Australian Marine Export & Superyacht Awards approach
Applications for the prestigious 2013 Club Marine Australian Marine Industry Export and Superyacht Awards have now been judged with the announcement of the 2013 winners to be made at the ASMEX Conference gala dinner on Tuesday 21 May at Sanctuary Cove, Queensland.... [more]
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Final chance to register for 2013 ASMEX
The Australian Superyacht & Marine Export Conference (ASMEX) will take place on Queensland's Gold Coast, 20-23 May, and has already attracted a large number of delegates from around Australia and internationally.... [more]
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MarineBusiness-World delivers Boat Show news to ever growing audiences
Marine Business-World,
MarineBusiness-World.com is the naming rights sponsor of the massive main pavilion A at the 2013 Sanctuary Cove International Boat Show for the third year in a row.... [more]
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Southport Yacht Club 'Best Marina Restaurant 2013/2014'
Southport Yacht Club,
Southport Yacht Club, Gold Coast was awarded the winner of the Marina Industries Association award for 'Best Restaurant on a Marina in Australia 2013/2014' at the inaugural Marine13 event in Sydney on Monday night.... [more]
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4x4 & Outdoors Show and Fishing & Boating Expo filling up fast!
Exhibitions and Trade Fairs,
There is still over three months to go until the gates open for the 2013 National 4x4 & Outdoors Show and Fishing & Boating Expo in Melbourne, but space is filling up quickly with exhibitors keen to secure their spot.... [more]
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Auckland On Water Boat Show looking ship-shape
NZ Marine,
The 26 to 29 September running of the 2013 Auckland On Water Boat Show is looking like being another beauty with a large percentage of the exhibitors already confirmed by show organisers NZ Marine Industry Association.... [more]
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Maritimo's Ultimate Prize Package - enter at Sanctuary Cove
Luxury cruiser manufacturer, Maritimo aims to make a big splash at this month's Sanctuary Cove International Boat Show in Queensland as it celebrates its 10th anniversary and founder Bill Barry-Cotter's 25th display at Sanctuary Cove.... [more]
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Dispose of fishing gear in bins to protect seabirds
Department of Agriculture, Fisheries and Forestry,
Recreational fishers are being encouraged to responsibly dispose of unwanted fishing gear to protect seabirds from serious injury.... [more]
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Australian Club Marina of the Year winner announced
Di Pearson,
Marine Industries Association 2013/2014 Australian Club Marina of the Year Award went to multi-award winning Sandringham Yacht Club at the end of April.... [more]
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The Sanctuary Cove Boat Show draws Maserati and Bentley Brisbane
Sanctuary Cove International Boat Show,
For the first time, new sponsor of the Sanctuary Cove International Boat Show (May23-26), Maserati Brisbane & Bentley Brisbane, will have their supercars on display. A highlight will be the high performance Maserati GranTurismo MC Stradale on the deck of the largest vessel at the Show, the super yacht Horizon P110 Tri Deck.... [more]
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Collinson FX Market Commentary: May 7, 2013 - KIWI catching up
Collinson FX,
Collinson FX Market Commentary: May 7, 2013 - Equity markets were steady after the substantial gains of last week boosted by an ECB rate cut and a better than expected Non-Farm Payrolls. The KIWI held 0.8500 and continues to book gains against its trans-Tasman cousin. Testing times on the Geo-Political front with economic fundamentals hardly inspirational.... [more]
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Zodiac appoints new dealers in Sydney and WA
Zodiac Marine,
Zodiac Marine Australia is pleased to announce the appointment of two dealers on either side of the country, both with the same commitment to quality and service of this 75 year old brand renowned around the world.... [more]
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Decision on Hobsonville development 'positive for marine sector'
Media Services,
Positive steps have been gained for Auckland's marine sector - as well as future likely jobs for Aucklanders - with the decision by the Auckland Council finance and strategy committee to support infrastructure development at Hobsonville's Yard 37 marine development.... [more]
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All Marine Spares will showcase Craftsman and more at SCIBS
Jeni Bone,
A veteran of 23 events to date, Leigh Francis from All Marine Spares says the event is a highlight on the marketing calendar for his business and this year, seven of his crew will be accompanying him to the Gold Coast to man the stand at the 25th annual Sanctuary Cove International Boat Show, 23-26 May.... [more]
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ISAF and ILCA on thin ice? Intellectual Property Rights and Copyright
Marine Business-World,
Extracts from an article written for Scuttlebutt USA by IPR lawyer John Harwood-Bee on the lawsuit between Laser designer Bruce Kirby, builder LPE and associated companies and ISAF and ILCA.... [more]
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New Crew Transfer Vessel launched by Evolution Commercial
Mark Stothard,
Evolution Commercial are pleased to announce the launch of the first of 2 Crew Transfer Catamarans built to service the Oil and Gas industry at Barrow Island.... [more]
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Unveiling the Robalo R180 + Video
Jarrod Day,
I was totally blown away recently after receiving an email in that I was asked to join a group of manly men to overlook, test and unveil a new range of boats.... [more]
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Chinese billionaire plans four new marinas
Media Services,
A Chinese billionaire and property developer has grand plans for a lineup of new marinas around the coast of China, predicting a time when demand will far exceed supply.... [more]
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Hamilton Island expands social media campaign
Sophie Baker,
Australia's premier island destination has unveiled a short documentary of the global social media initiative, as well as announced a second Instameet in May 2013.... [more]
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Spitfire-inspired Aeroboat launches at Rolls-Royce, London
Claydon Reeves,
The Aeroboat, a 15m day boat, powered by a V12 Rolls-Royce Merlin Engine has been launched at Rolls-Royce in Berkeley Square, London UK.... [more]
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Boat handling course a proven show winner
BIA Vic,
The 2013 BIA Melbourne Boat Show will offer a free Boat Handling Course to everybody who buys a boat at the show.... [more]
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Paralympic Movement approaching a crossroads regarding technology
Craig Spence,
Lack of knowledge and research on technology use could harm credibility of Paralympic sport claims van Hilvoorde speaking at VISTA2013... [more]
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ASMEX: May event to be a meeting of pivotal Australian industry minds
Industry innovation, global speakers and the assembling of the Australian market make ASMEX 2013 a must-attend event for the marine and superyacht industries.... [more]
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Multihull Solutions to launch 3 new models at SCIBS
Multihull Solutions,
Catamaran enthusiasts are in for a treat with Multihull Solutions staging the official Australasian launch of three remarkable new models at the 2013 Sanctuary Cove International Boat Show.... [more]
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Grant Torrens International Marine - 13th annual boat show
The 13th annual Grant Torrens Luxury Lifestyle Display will be held 23 May to 2 June at their Sovereign Islands superyacht marina.... [more]
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Millions invested by the GME into local manufacturing in Australia
GME Marketing,
Local Manufacturing industries in Australia should blossom after radio communication company GME invested millions. True business success isn't simply about growth, excellence and market prominence. It's about all of these and something more: an investment in the people and the country who built its success. GME, one of Australia's oldest radio communications companies, understands this.... [more]
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Australian Olympic Committee recognises John Calvert-Jones
Craig Heydon,
The Australian Olympic Committee recognised John Calvert-Jones with an Order of Merit for his contribution to sailing and the Olympic movement, many congratulation from Yachting Australia to him. Calvert-Jones has been a long time supporter of sailing in Australia and is heavily involved in the Australian Sailing Team as Chairman of the Team's Patrons group.... [more]
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Sail for Gold Regatta - Providing an enhanced online sailor experience
Lindsey Bell,
In the third stage of the EUROSAF Champions Sailing Cup, the Sail for Gold Regatta is teaming up with Sail Racer and Danish company SportsXstream to provide an enhanced online experience for sailors, coaches and fans alike at this year's event.... [more]
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Round the Island Race - Toe in the water announce sponsor
Jo Uffendell,
JP Morgan Asset Management Round the Island Race - Tri service initiative, Toe in the water, is delighted to announce that their entry this year will be supported by the Endeavour Fund, an initiative created by The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry.... [more]
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Boating Safety and Maritime Affairs - promoting life-jackets
Patchett, Neil,
Prominent boating safety authorities and organisations have vowed to promote lifejacket use and prevent death by drowning.... [more]
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Launch of Australian Boater Survey
The most ambitious survey ever undertaken with a focus on Australian recreational boat users was launched at Marine13 International Conference and Exhibition in Sydney. The survey has been developed as a joint venture by the Boating Industries Alliance Australia (BIAA) and the Marina Industries Association (MIA)... [more]
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Marina winners announced at industry celebration: Marine13
The Marina Industries Association (MIA) awards have been announced at Marine13 in Sydney. The awards are for the 2013/14 period and based on performance over the previous financial year period.... [more]
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ISAF Laser intervention - Supply problems looming?
Rob Kothe and the Sail-World Team,
The long running dispute between the designer of the Laser dinghy Bruce Kirby and one of the Laser builders LaserPerformance, the builder and supplier of Lasers into UK, Europe and North America, because of non-payment of design royalties is now much wider than ever before and now it appears that its likely to threaten supplies of Lasers.... [more]
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Solace Global Maritime called upon for its expertise
Charlie Flake,
Solace Global Maritime, the world's leading private maritime security company (PMSC), has been seconded as an industry expert from SME32 Ships and Maritime UK Committee to advise the QS1 Quality Committee on proposed changes to the international management standard, BS EN ISO9001.... [more]
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Jam-packed program appeals to all at 2013 Sanctuary Cove Boat Show
Sanctuary Cove International Boat Show,
The Sanctuary Cove International Boat Show (SCIBS) will celebrate its 25th anniversary with a fun-filled entertainment program throughout the four days, running May 23 to 26... [more]
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Collinson FX Market Commentary: April 30, 2013 - Euro defies gravity
Collinson FX,
Collinson FX Market Commentary: April 30, 2013 - The news from Europe should have resulted in further erosion of the value of the single currency but had the opposite effect.... and all looks positive across Europe with a Government in Italy and the new pro-growth anti-austerity sentiment prevailing.... [more]
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Marine13 wraps up on mood of optimism
Marine13 has concluded with attendees rating the event highly. There was a very positive mood throughout the three day event.... [more]
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Win the Ultimate Barra Fishing Trip courtesy of Lowrance
Estelle Baldry,
Lowrance is proud to announce the launch of an exciting competition to win a once in a lifetime fishing trip to the Northern Territory.... [more]
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Commercial boaties face extra costs under Gillard
Minister Scott Emerson,
The Newman Government has thrown its support behind thousands of commercial vessel operators facing skyrocketing costs if the Gillard Government pushes through its Commercial Vessel reform.... [more]
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