Sponsorship drives sailing, Marine Auctions, Melbourne Summer Show

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 22 Jan 2013

Sponsorship drives sailing, Marine Auctions, Melbourne Summer Show

The year is well and truly underway if you can judge by the flood of boat show, new product and company news flooding in.

There are more stories that you can poke a boat hook at this week and among them, a follow up to our piece on Sailing Sponsorship – the pros, and what cons?, detailing the ROI on the big races and regattas - VOR, Rolex Sydney to Hobart and Audi Hamilton Island Race Week - from the perspective of the sponsors and the crews.

There is compelling, independent analysis of the value of these events and by extrapolation, other boating events, to the industry, the sport, sponsors and communities who host such events. A win-win-win-win situation!

Crowds line the dock for the finish of leg 9 of the Volvo Ocean Race 2011-12, from Lorient, France to Galway, Ireland. (Credit: IAN ROMAN/Volvo Ocean Race)  Ian Roman/Volvo Ocean Race©

There's news of the stellar line-up the organisers of the 2013 ASMEX conference have assembled, and updates on European, US, NZ, Asian and Australian boat shows, starting with the Melbourne Summer Boat Show, 3-5 Feb at Docklands.

Melbourne Summer Boat Show 2012  BIA Victoria

There's a remarkable study from the US that sheds light on an often touted but sometimes neglected market, the Baby Boomers, who like their Grey Boomer generation before them can sometimes be 'over 50 and overlooked' by marketers determined to keep pace with the X and Y Gens, rather than realising where the money is.

Boomers are the ideal market for boating  .. ©

With an estimated annual spending of $2 trillion, according to MetLife Mature Market Institute, boomers have their sights set on recreational activities. And that, says NMMA, is where boating needs to position itself as the bridge between generations and the ideal pastime to keep Boomers active, interested and connected to their communities.

If you're finding it hard to stay focused and motivated after a delightful summer holiday, spare a thought and vicarious shiver for the crew of the Alexandra Shakleton, heading into polar waters to recreate the voyage of Sir Ernest Shackleton.

The Shackleton Epic crew  .. ©

With equipment and supplies identical to those of an era 100 years before them, this intrepid crew will trace the journey of survival, crossing 800 nautical miles of the treacherous southern ocean from Elephant Island to South Georgia, and the climb over its mountainous interior.

Alexandra Shackleton - the original James Caird setting off  .. .

They set off Sunday 20 January, 2013 and aim to honour the achievements of Sir Ernest Shackleton and his men in the lead up to the centenary of the expedition (2014-2016) while raising awareness about the impacts of climate change in Antarctica.

Don't forget, Marine Auctions is holding its first online auction for the year 25-31 January, open to bids from everybody no matter where they are located, and their first on-site auction for the year at Rivergate Marina, Brisbane Saturday 9 February. Check out the assortment of boats and other marine assets!

Australian maritime flag  .. ©
For my part, I am spending Australia Day on the Gold Coast Broadwater (not Sydney as the image would suggest), fishing and if not catching, then most certainly eating local seafood as we celebrate (two days this year, folks) Saturday 26 and the public holiday on Monday 28. Where else would you swindle two days out of a public holiday to toast how great we are?

Aussie, Aussie, Aussie!

Wherever you are, land or lake, sea or stream, count your blessings and go easy on the grog.

See you back here for news day in and day out. Keep your feedback and ideas flowing as we appreciate every morsel.

Jeni Bone, editor

Sailing and Sponsorship – you can't have one without the other Part 2
Jeni Bone,
Following on from our recent rebuttal of an opinion piece by the editor of UK consultancy site, YachtSponsorship, who asserted that while sailing sponsorship delivers exceptional ROI to brands, 'it doesn't sound like something that is good for the sport in the long term, especially if sailing wants to create long term fans', sponsorship experts have weighed in on the topic.... [more]
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Melbourne Summer Boat Show - 3-5 February
Jeni Bone,
Previously known as the Melbourne International Boat & Lifestyle Festival – MSBS will held at Melbourne's premier waterside location, Docklands between 1-3 February, 2013.... [more]
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US Baby Boomers get onboard with boating
Aboard her appropriately named boat, First Boomer, 62-year-old Kathy CaseyKirschling is leaving the retirement stereotype in her wake – and she's not alone. America's first baby boomer is also a proud boat owner.... [more]
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Marine13 - book for 'the best B2B event in the region'
Jeni Bone,
Marine13 is anticipated to be the most important business-to-business event for the marine industry in Australia as well as the SE Asia/SW Pacific region in 2013. The conference will provide an expansive program of more than 50 sessions across two full days, 28-30 April 2013.... [more]
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Biggest ever Dubai Boat Show announces Yachting Pages as media partner
Michelle Williams,
Dubai's upcoming Boat Show has announced Yachting Pages and SYOG as media partners. This international superyacht event is the region's undisputed maritime sales platform, welcoming over 26,000 visitors each year. It unites over 5,000 ultra-high net-worth individuals with world-class marine suppliers and distributors over five days from fifth to 9th March 2013.... [more]
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Hamilton Island Audi Race Week 2013 Accommodation Options
Kristie Kaighin,
Have you booked your accommodation for Hamilton Island Audi Race Week 2013? All the best properties book out early, so make sure you book soon to secure your preferred option.... [more]
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Marine Auctions: the best bet for buying and selling boats
Jeni Bone,
Thinking of selling your boat or buying your next one? Marine Auctions are the way to go for market value, added reach and global interest.... [more]
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Boaters welcome reopening of three new piers at Picton Marina
Bellingham Marine,
On the northern tip of New Zealand's South Island, boaters welcome the reopening of three new piers at Picton Marina. Marlborough Sounds Marinas contracted Bellingham Marine New Zealand to construct forty new berths on jetties 7, 8 and 9 as Stage 2 of a four stage expansion and upgrade of the Marina's inner basin.... [more]
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Recreating the Shackleton Voyage
Media Services,
The voyagers involved in the Shackleton Epic, the intrepid expedition attempting to be the first to authentically re-create Sir Ernest Shackleton's voyage of survival crossing 800nautical miles of the treacherous southern ocean from Elephant Island to South Georgia, and the climb over its mountainous interior, set off Sunday 20 January, 2013.... [more]
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Hodgdon Yachts delivers fourth custom tender
Poerio Sandpeople Communication,
Hodgdon Yachts announces the delivery of its fourth new custom tender - Hull 414 open version.... [more]
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The New Horizon EP110: built for the ocean adventurer
Erica Rae,
Explore the beauty of the deep blue sea with the long-range Horizon EP110, the perfect expedition yacht for the ocean adventurer.... [more]
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Horizon develops new RP102 raised pilothouse motoryacht
Horizon Yacht,
Innovative design and new technology, at the talented hands of Dutch designer Cor D. Rover, has paved the way for Horizon to develop an exceptional Raised Pilothouse concept: the RP102.... [more]
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Crownline launches Aussie inspired ‘top-value' bow rider
Connexion PR,
The international release of the Crownline 19 XS at the annual Melbourne Summer Boat Show recognises the Aussie contribution behind this stunning new bow rider.... [more]
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Park & Ride at Movie World - get to SCIBS in style
Sanctuary Cove International Boat Show,
Warner Bros Movie World will once again be the free ‘Park n Ride' option for visitors to the 2013 Sanctuary Cove International Boat Show (SCIBS)... [more]
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CYCA's Youth Academy strikes sponsorship deal with big marina group
Jennifer Crooks,
d'Albora Marinas, the biggest marina group in Australia, has entered an agreement with the Cruising Yacht Club of Australia's Youth Sailing Academy to sponsor one of the Elliott 6.0m training vessels for twelve months.... [more]
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Latin summer nights at National Maritime Museum café bar
Jude Timms,
The Australian National Maritime Museum's harbour front café bar Yots is kicking off a event-filled summer season with a free evening performance by Latin Roots singing sensation: the Oscar Jimenez Trio.... [more]
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NSW releases long-term study on boating incidents
Transport Roads and Maritime Services,
Transport for NSW has just published Boating Incidents in NSW – statistical report for the 10-year period ending 30 June 2012. This report shows an in-depth analysis of boating incident statistics for the period 2002-03 to 2011-12. It also examines overall longer term trends in fatal and serious injury incident rates as far back as 1992-93.... [more]
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ASMEX 2013 announces key international speakers
AIMEX/Superyacht Australia,
ASMEX 2013 organisers, the Australian Marine International Export Group (AIMEX) and Superyacht Australia have today announced several of the reputable speakers attending this year's conference including Ed Slack of IBI, Horizon Yachts founder John Lu, Martin Baum of Pantaenius Yacht Insurance, Erwin Bamps of Gulf Craft, New Zealand Marine CEO Peter Busfield and Bryan Jones from Fairline.... [more]
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Collinson FX Market Commentary: January 21, 2013 - KIWI dips on shrink
Collinson FX,
Collinson FX Market Commentary: January 21, 2013 - Equities closed the week flat again after some good news from the GOP in the House of Representatives. The House proposed the extension of the Debt Ceiling until April 15th. The AUD held 1.0500 athough the KIWI dipped to 0.8350 after an unexpected contraction in the CPI reflecting the parlous state of the economy.... [more]
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YachtWorld expands into Australasian market
Ben Gaze,
YachtWorld.com, the world's largest internet brokerage portal, is expanding its global operation with the opening of a new office in Newport, close to Sydney Harbour, to provide closer and dedicated online marketing support to yacht brokers and dealers across Australia, New Zealand and throughout the Asia Pacific marketplace.... [more]
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Last Chance to Join 2013 Pittwater Multihull Rendezvous
Multihull Solutions,
Entries are filling fast for the 2013 Pittwater Multihull Rendezvous from 1-3 March, but spots are still available to join this superb weekend of sailing and social action.... [more]
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Sailors with DisAbilities upgrade safety with latest Survitec gear
Survitec Group,
Ocean yacht racing at the best of times can be a dangerous sport, however with a full crew of 19 sailors on board, some of whom are profoundly disabled, the hazards can be magnified.... [more]
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Multihull Solutions to stage huge Open Day for multihull enthusiasts
Multihull Solutions,
Multihull Solutions, Australia and New Zealand's most successful multihull specialist, is hosting an Open Day at Mooloolaba Marina on Sunday 3 February to coincide with the popular Boaties Market.... [more]
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Chaparral Stunt Team to Celebrate Australia Day in Style
Dani Limback,
Chaparral Boats will present a water ski and stunt show at the Festival of Sails over the Australia Day Weekend on the Geelong Waterfront.... [more]
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