Sponsorship benefits all, chartering boom, tide turns on US boat sales

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 08 Jan 2013

Sponsorship benefits all, chartering boom, tide turns on US boat sales

Tasmania near Dunalley  .. ©
As we plough through the first month of the year, counting the cost of kilojoules consumed and getting back to work, spare a thought for the part of Australia ravaged by bush fires and facing the threat of worse to come with extreme temps hitting history-making highs.

Thousands of people were stranded on the Tasman Peninsula since the Forcett bushfire cut it off from the rest of the state, and holiday makers and residents carrying their pets and worldly possessions, crammed on to ferries and on a flotilla of private boats, fleeing what must be an horrific sight as their homes and businesses are decimated.

For once, Queensland remains unscathed by the wet season drenchings and no bush fires as yet, a weather blessing which has resulted in the 'best low season for years' for some charter companies.

Sunsail yacht charters in the Whitsundays  Kim Silcock

This week, we look at the rise of chartering in Australia and around the world, at all ends of the spectrum, from entry level to absolute luxury - the trends, demographics and strategies for getting non-yachties in to yachting.

Also this week, another major feature looking at sponsorship and the host of benefits to sailing, both as a sport and recreational pastime. It seems to me, and plenty of commentators on the subject, sponsorship that comes with high profile branding can only have positive consequences for yachting.

VOR The fleet downwind in the Bretagne In-Port Race, in Lorient, France, during the Volvo Ocean Race 2011-12. (Credit: IAN ROMAN/Volvo Ocean Race)  Ian Roman/Volvo Ocean Race©

With many thousands of events and individuals competing for diminishing sponsorship budgets - remember, it's just one form of marketing - how can money devoted to sailing (whatever the context or at any level) be detrimental to the sport or attracting fans?

If athletes feel overshadowed by the brands that pay their way in the profession or as amateurs competing at the top level, their managers and media team need to do more to capitalise on their time in the spotlight and create opportunities to raise their profile.

Crowds gather in the race village for the public prize giving, in Galway, Ireland, during the Volvo Ocean Race 2011-12. (Credit: PAUL TODD/Volvo Ocean Race)  Paul Todd/Volvo Ocean Race©

Some good news from the US, with our mate Thom Dammrich, president of NMMA, stating that the US recreational boating industry has seen the tide turn for new power boat sales with an estimated 10% increase in 2012.

Early projections indicate the industry will see additional increases in 2013 by as much as 5-10%, depending on a number of factors that impact recreational boating, such as consumer confidence and the housing market, and sustained increases in Americans' participation in outdoor recreation.

Gold Coast International Marine Precinct map  .. ©

There are more details on the proposed addition to current marine facilities, with the Gold Coast International Marine Precinct, costing around $390 million, which is planned for the growth corridor of the northern Gold Coast, Coomera - where approved housing development, infrastructure, rail link and new Westfield shopping centre all point to growth in this corner of south-east Queensland and good news indeed for the marine industry.

Also on the Gold Coast, David Hill, former head of the ABC and Soccer Australia, among other senior positions, will be speaking at Southport Yacht Club, Friday 15 February, launching his latest novel 'The Great Race'. David will discuss the epic tale that is more compelling than fiction, how the world's then superpowers, Britain and France, became locked in a perilous race to complete the map of Australia – some 18 years after the colony was founded. Just $49 for a superb 2-course lunch, great company and splendid views. Money raised goes to Sailability and supporting junior sailors. If you can make it, book your tickets now!

Loads more, along with launches, new products and plans for 2013. A few major announcements too in the pipeline so stand by and pop back later in the week for our exclusives.

Til then, top boating!

Jeni Bone, editor

Chartering: the passport to freedom on the high seas
Jeni Bone,
According to the travel industry and charter operators, chartering has well and truly become the new vacation staple for demographics as diverse as couples, groups of friends and families, capturing their imaginations with the allure of exotic locations and fleeting ownership of their own vessel.... [more]
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Sailing and Sponsorship – you can't have one without the other
Jeni Bone,
Recently, a feature piece by the editor of UK consultancy site, YachtSponsorship ran on this and other sites in the TetraMedia group, pondering the pros and cons of sponsorship in the sport of sailing, and lamenting that too often, the branding overshadows the sailors.... [more]
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US boat industry first signs of growth - 10% rise forecast for 2013
The US recreational boating industry began to see the tide turn for new power boat sales with an estimated ten percent increase in 2012, according to the National Marine Manufacturers Association (NMMA).... [more]
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Is Sponsorship Killing Sailing?
Editor, Yachtsponsorship.com,
The Volvo Ocean Race recently released a 133 page report into the previous edition. Much of that report was dedicated to the return on investment received by sponsors of the race. One of the findings of the report was that sponsors of sailing can get better returns than other sports because the brand-name is mentioned more than the names of the athletes.... [more]
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Brunswick looking to offload Cabo and Hatteras
Media Services,
Brunswick Corp. announced last week that its board of directors authorized the company to seek a buyer for its Hatteras and Cabo brands.... [more]
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Horizon ranks in Top 10 shipyards
Horizon Yacht,
ShowBoats International recently released their December 2013 Global Order Book update, which reports on yachts 24m (80 feet) and above currently on order or under construction around the world, and Horizon is pleased to announced we ranked 10th in the top 10 largest shipyards with 15 yachts under construction totaling 449 meters (1,473 feet) in length.... [more]
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Two big races, two big wins
North Sails,
This year's Hobart and Coffs races have featured great performances across the board by North Sails powered yachts. The Hobart favourite, Bob Oatley's Wild Oats, and the Coffs favourite Syd Fischer's Ragamuffin, both streaked to convincing wins using our latest 3DI and 3DL working and reaching sails.... [more]
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Snag your RYA Active Marina Experience spot at the London Boat Show
Susie Nation-Grainger,
If you would like to refresh your boating skills and pick up some top tips from expert instructors, then sign up today for the RYA ‘Active Marina Experience' at the Tullet Prebon London International Boat Show(12-20 January ).... [more]
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Autosport International Show - Powerboat GP heads to Birmingham
Nikki Drummond,
Autosport International Show is being held at Birmingham NEC from 10th to 13th January 2013. Powerboat GP, the organisers of the RYA Circuit Powerboat Racing British Championship, this year will head to the show in a bid to attract new Motorsport enthusiasts to the sport.... [more]
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Healthy Waterways translates to safer boating, more catch
Joanna Woutersz,
The Hawkesbury-Nepean Coastal Catchment Management Authorities has come up with a new DVD that encourages boaters and fishers to take care of aquatic habitat, cushion their impact by following few basic tips and be the eyes, ears and voice of the aquatic environment... [more]
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Expansion plans for the Gold Coast marine precinct
Jeni Bone,
A proposed Gold Coast International Marine Precinct, to cost around $390 million, seeks to enhance the existing Gold Coast Marine Precinct through the development of a new integrated marine industry facility that will create jobs and boost the region's boating credentials.... [more]
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Book now - David Hill guest speaker at Southport Yacht Club
Southport Yacht Club,
Former chairman of the ABC, author and these days, archaeologist, David Hill will be special guest speaker at the Southport Yacht Club lunch, Friday 15 February.<... [more]
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Collinson FX Market Commentary: January 6, 2013 - New Year rally
Collinson FX,
Collinson FX Market Commentary: January 6, 2013 - The New Year rally continued at the close of the week sparked by the Fiscal Agreement in Congress. The reality will sink in and markets will look at the next round with the Debt Ceiling negotiations very close on the Horizon. The fiscal irresponsibility will drive the the US to the edge and any spike in interest rates will put them over.... [more]
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Rolex Sydney Hobart dominated by Reichel/Pugh designed yachts
Reichel/Pugh Yacht Design,
The 2012 Rolex Sydney Hobart Yacht Race was dominated by Reichel/Pugh designed yachts. Congratulations are in order to the owners and crews of the yachts that competed in the event.... [more]
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Get set to stay submerged in the Water Discus Hotel
Media Services,
It looks like a flying saucer, but it's a half-submerged hotel, with some rooms 10 metres below the surface. At an estimated cost of $US120 million, The Water Discus Hotel is planned for Dubai.... [more]
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Spectacular light show at Waves of Migration
Jude Timms,
The Australian National Maritime Museum's iconic roofline, evoking sails and waves, will become the canvas this summer for a dynamic new projection show in celebration of the history of migration to Australia and intriguing stories of those who've come across the seas... [more]
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2013 Progressive Insurance New York Boat Show begins
Media Services,
New Yorkers are being encouraged to shake off the winter chill and head to the 2013 Progressive Insurance New York Boat Show, 3-6 January.... [more]
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Ben Ainslie's new Scorpion RIB set to launch at London Boat Show
Lucy Harwood,
Scorpion RIBs are the official supplier of RIBs to the J.P.Morgan BAR America's Cup World Series team. A new Scorpion Serket 98 is set to join the team for events in Naples in April and a yet to be announced American venue in May 2013. Ben Ainslie will unveil the new boat on Scorpion's stand at the Tullett Prebon London Boat Show on 12th January 2013.... [more]
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Nacra Racing suspends delivery of Nacra 17 with carbon mast
Nacra Racing has reported to the International Sailing Federation with the following communication: Due to quality issues with the upper section of the carbon mast, decision has been taken to suspend delivery of the Nacra 17 with the carbon mast.... [more]
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Put us on your iPhone and iPad!
Anna Parker, Sail-World.com,
On the iPhone, iPod Touch and iPad you can put bookmarks for any site, creating one-tap shortcuts to your favourite websites. Sail-World, Marine Business World, Powerboat World, and Fishing Boating World now have custom icons for you to save for quick, easy access!... [more]
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Rolex Sydney Hobart Yacht Race – the better mousetrap
John Curnow,
Rolex Sydney Hobart 2012 - The grand classic ocean race is remembered for many things from records and personal achievements, to tribulations and unfortunately, disasters too. 2012 will be no different in that department. However, rising out of the turmoil with a plan and path forward is the Supermaxi, Wild Thing and her enigmatic Skipper, Grant Wharington.... [more]
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Four fish for four seasons
Gary Brown,
I can't remember how many times I have been asked, 'Which type of fishing do I like the most?' Most of the questions I get I can answer, but this one would have to be the hardest, as I like any type of fishing that I do, and because of this I fish year round. In this article I am going to try and give you a small snapshot of four of the types of fishing I will do in a year.... [more]
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Go Easy on the Drink!
Jeni Bone,
The death of a woman in a boating mishap on Sydney Harbour has led police and authorities to warn about the dangers of drinking on boats during the party season.... [more]
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Bill Barry-Cotter shares year's highlights and ambitions for 2013
Jeni Bone,
Maritimo boss and boating's senior statesman, Bill Barry-Cotter invited the south-east Queensland marine and consumer media to a 2012 overview and preview for 2013.... [more]
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'Embrace' and accentuate the positive in 2013
Jeni Bone,
'Embrace', we were urged on New Year's Eve by a disembodied pair of red lips on Sydney's Harbour Bridge, so Hal-like (2001 A Space Odyssey) and yet we have been assured, entirely earthly and modeled on the luscious kisser of our home-grown pop diva, Kylie Minogue, 'creative ambassador' for the evening's proceedings.... [more]
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Brown joins the board of Sea Shepherd
Media Services,
Former Greens leader, Bob Brown has joined Sea Shepherd board as the organisation grows in stature and professionalism, according to its website.... [more]
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Please Stop using Heats when you mean Races
Rob Kothe and the Sail-World Team,
I n sport whether its athletics, rowing or surfing, elimination series are run with heats, quarter finals, semis and finals. So when non sailors read about heats in sailing, they reasonably expect they are part of an elimination series. But in sailing that is not the case ... some classes and sailors use the world Heat when they mean Race.... [more]
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