Sanctuary Cove Boat Show, Plastic plague, get online or miss the boat!

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 22 May 2012

Sanctuary Cove Boat Show, Plastic plague, get online or miss the boat!

How much boat show information is too much!?

Well, for the uninitiated perhaps, but for the rest of us, there can never be too many innovations, exciting launches and world firsts – that's right! Sanctuary Cove is upon us and there are 78 Australian and international launches of products NEVER SEEN in this country, or the world.

Sanctuary Cove Boat Show  .. .

From superb big white boats, in sail and power, to fascinating widgets that will make our boating lifestyles that much better. Then there are the destinations, the charter options, innumerable product launches and radical redesigns – you have to see them to believe them!

I know, because I had a preview today, as the mercury soared to 27 degrees C and the glorious hardware was moved in so skilfully to their berths. There was a lot of polishing and a great deal of flurry to get hospitality tents and signage in place. Exhibitors are nothing if not perfectionists!

Clear skies people! Some drizzle and light showers predicted, but hey, we are boaties, so a splash here and there is nothing!

Jet Lev in action - ONLY at Sanctuary Cove!  Sanctuary Cove International Boat Show

As I walked along the marina arms, there is a buzz, a vibe, a distinct electricity about this year's event, with a record number of media accreditations granted and international and Australian media interest at an all-time high. The boat show office has run out of passes and parking for media is fully subscribed.

With visitor parking this year at Movie World and VIP shuttles as well, let's hope the weather lasts and the visitors come in droves. Marketing for the Sanctuary Cove International Boat Show has never been more tactical and more saturated, composed of a concerted international strategy (and ASMEX in the lead up), Australian and local press, advertising and promotions that are worth in excess of $280,000!

Gold FM are currently on a Sun Downer houseboat as part of the radio station's 'Rock the Boat' promotion – visiting a different spot on the Gold Coast each day and promoting the hell out of the show, chatting about every different attraction, exhibitor and reason for attending, 6am to 9am daily, then there's the 100,000+ copies of the 2012 boat show guide delivered to targeted households on the Gold Coast last week AND downloadable at, as well being available at the gate during the event.

It's blanket coverage. The talkability factor is high. It's now up to exhibitors to create the offers and seal the deals. Best of luck! Pavilion .

For my part, I will be between media lounge – and it's luxurious this year, complete with sunscreen from Tropicare for the fair skinned, Italian water thanks to Santa Vittoria Acqua Minerale, and plenty of refreshments and cuisine courtesy of Clancy – and the Pavilion. It's the big one. You can't miss it.

WE WANT YOUR STORIES – whatever your product or service. So pop by and say more than ‘hi'. It's very chic, thanks to the refined skills and resources of Sarah Egan of Boat Style and her great relationship with outdoor furniture experts, Cosh Living. Thank you.

Of course, the rest of the world isn't forgotten, so if you're not SCIBS bound, there's some riveting pieces for you too.

See you at SCIBS!

Jeni Bone, editor

Online advertising packages you need to consider now!!
Brendan Maxwell,
We live in a ‘now' world, sailors want NOW news! Forget about an audience waiting two months for print news, many of them can't wait two hours!!... [more]
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Seven Star Luxury Charters - on show at SCIBS
Seven Star,
Exhibiting at Sanctuary Cove International Boat Show, MY Seven Star brings a new level of luxury cruises and charters on the Gold Coast departing from Marina Mirage Marina, Main Beach.... [more]
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Sun is out, Boat Show is on and PRICES ARE DOWN!
Florian Coroller,
EnsignYachts, your exclusive QLD Beneteau dealer welcomes you to E Arm during the Sanctuary Cove Boat Show from the 24th to the 27th of May. On display is the boat everybody has been waiting for, the Sense 43.... [more]
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Internet use on Smartphones surges - Advertisers follow crowds
Jeni Bone,
Around the world, as internet connectivity leaps ahead with the popularity of Smart phones and tablet technology, as well as soon to be commonplace web-enabled TV, online advertising is outstripping all print media.... [more]
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How the Internet can do what other media cannot - a must read!!
Brendan Maxwell Marine,
Different people like to absorb information different ways, the printed word, still images, audio and video. Newspapers and magazines are suffering every day because the Internet can deliver greater diversity with greater speed, but this world of hurt has only just begun.... [more]
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ISAF announce IHG as official hotel provider
The International Sailing Federation (ISAF) has announced today, Monday 21st May 2012, that IHG (InterContinental Hotels Group) has become their official hotel provider. IHG, one of the world's largest hotel companies, becomes an ISAF official supplier until December 2013. The sponsorship provides IHG with extensive marketing and image rights to ISAF.... [more]
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PredictWind and MetService partner for live wind data
Zoe Hawkins,
Real-time observations of wind speed and direction are now available from 84 weather stations throughout New Zealand, thanks to a new partnership between Auckland company PredictWind and the NZ MetService. The new service will make real time observations of wind data available for as little as $1.60 per month, via PredictWind's website and Android and iPhone Apps.... [more]
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Free Mazda when you purchase with Integrity
Creatng Demand,
Integrity Motor Yachts are using this weeks Sanctuary Cove International Boat Show to promote an exclusive offer for anyone purchasing one of their boats at the show - if you purchase one of their fantastic new Integrity 330 Sedans or 350MKII flybridge cruisers you will receive a free Mazda 2 valued at just over $18,000.... [more]
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Duffy Down Under debuts Duffy Electric Boats, Sanctuary Cove Boat Show
Duffy Down Under,
As seen on Chanel 7, The Great South East, Duffy Down Under Pty Ltd is introducing a new Duffy Electric Boat model to Australia at the Sanctuary Cove International Boat Show 24-27 May in Berth D/E2 at the main marina.... [more]
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Magnamoor - for simple, single handed retrieval of a mooring
Jeni Bone,
The Australian designed and manufactured 'Magnamoor' mooring solution has been developed to make the single handed departure and retrieval of a mooring for a medium to large (8 to 20m+) sized boat a reality.... [more]
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Superior completes Sovereign Islands superyacht marina
Sandman PR,
Superior Jetties has completed the superyacht marina expansion at The Sovereign Islands on the Gold Coast, Queensland Australia.... [more]
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Boating Industries Alliance Program for 2012
Domenic Genua,
The Boating Industries Alliance Australia Board met in Sydney yesterday for the first AGM of the year-old Alliance, electing BIANSW President Darren Vaux as Chairman for a second term. Joining Vaux as Vice-Chairman is Andrew Warner, President of BIA Victoria and as Treasurer, George Bolton of BIASA, also standing for a second term.... [more]
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Plastic Oceans (Plastic in our playground!) Part 2 - Plastic bottles
Ian Thomson,
In part one, we looked at plastic bags. We went through the numbers and quantified how much one million and one billion is in reality. Let's revisit that before we move onto Plastic water bottles. To count straight through from one to 1,000,000 will take you 11 days and it will take 32 years to count to one billion. You cannot count to one trillion in your lifetime.... [more]
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Plastic Oceans (Plastic in our playground!) Part 1 - Plastic bags
Ian Thomson,
The ocean is our playground. We sail on it, we swim in it, we fish from it and without it we don't have 60-80% of the world's oxygen........So why do we abuse it? The reason we abuse it is because most of us don't even realise we are. Covering 70% of the planet, our oceans seem to cope with everything we throw at it, right? Well think again.... [more]
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Chaparral offer exclusive 5 year engine warranty at SCIBS
Dani Limback,
Chaparral will be offering Sanctuary Cove Boat Show buyers an additional 3 year warranty on any new Mercruiser powered boat sold at the show.... [more]
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Sunseeker is back at Sanctuary Cove International Boat Show
Sanctuary Cove International Boat Show,
Making her presence felt as the sleek black hull enters the marina, the Sunseeker Predator 64 will be one of the showpieces of this year's Sanctuary Cove International Boat Show.... [more]
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Jet set for maximum thrills at Sanctuary Cove Boat Show!
Sanctuary Cove International Boat Show,
Hitting the water at Sanctuary Cove International Boat Show, 24-27 May, two southern hemisphere firsts that will wow the crowds – the JetLev and JetSurf.... [more]
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Ladies boating skills courses, FREE at Sanctuary Cove Boat Show
Sanctuary Cove International Boat Show,
There are still places available in the one hour, FREE basic skills training courses, conducted by the experts at Sunshine Sailing Australia which will be offered as part of the Women on Water program at this year's Sanctuary Cove International Boat Show.... [more]
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Boat imports cost 1000s of Australian jobs
Marine Auctions & Valuations,
Adrian Seiffert principle of Marine Auctions & Valuations believes that Used Boats (Grey Imports) being imported to Australia is the major reason for the 1000s of job losses in the marine industry over the last three to four years and also the closure of many business associated with the Marine Industry.... [more]
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49er PROtect Tapes Kit by Nathan Outteridge and Iain Jensen
Melissa Yeomans,
PROtect tapes launches the 49er kit designed and optimized by the Australian champions Nathan Outteridge and Iain Jensen on the winning day of the fourth 49er world title in Zadar (Croatia). The kit contains twenty eight different pieces already die cut, easy to apply just removing the liner and one roll of tapes to improve the performance and reliability of the skiff designed by Julian Bethwaite.... [more]
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Marina Revolution - innovative design offers vast improvement
Adrian Seiffert,
Renowned architect and multi award winning designer Mark Fraser recently put his mind into improving Marina Design and has produced an incredibly simple new design for Marinas that is set to revolutionize Marinas worldwide.... [more]
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Most fuel efficient Eco Catamaran - on show at Sanctuary Cove
Aluminium Boats Australia,
Within the Eco Catamaran range, Aluminium Boats Australia (ABA) offers a larger commuter vessel that has a maximum capacity of 433 passengers and crew, and it will be on show for the first time at next week's Sanctuary Cove International Boat Show.... [more]
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Its easy to put our Website icons on your iPhone and iPad!
Anna Parker,,
On the iPhone, iPod Touch and iPad you can put bookmarks for any site, creating one-tap shortcuts to your favourite websites. Sail-World, Marine Business World, Powerboat World, and Fishing Boating World now have custom icons for you to save for quick, easy access!... [more]
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US recreational boating industry uptick says NMMA
Ellen Hopkins,
The National Marine Manufacturers Association (NMMA) has stated that in 2011, U.S. retail sales for recreational boats, accessories and marine services increased six percent to $32.3 billion, new power and sail boat retail sales increased 0.8 percent to 214,405, and boating participation increased ten percent to 83 million.... [more]
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2012 Gold Coast Marine Expo achieves strong exhibitor interest
Stephen Milne,
Preparations for the second 2012 Gold Coast International Marine Expo are well underway as exhibitors begin to show strong interest in the Expo, which will be held on November 2, 3 and 4.... [more]
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United Motor Yachts open new office at the Hope Island Marina
Marc Hall,
Marc Hall, Stewart Smith and David Wright have joined forces to open their new Boat Sales and Brokerage business at Hope Island Marina on Queensland's Gold Coast.... [more]
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Countdown to first ever Australian International Marine Conference
Marine 13, the first ever Australian international conference and exhibition for boating is now less than 12 months away.... [more]
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Masteka 2 can be yours, for charter
Jo Howard,
The 122' Monte Fino Superyacht Masteka 2 has recently sold and will remain in Australia and the Pacific and for the first time, is available to the worldwide charter market.... [more]
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Download your Hutchwilco NZ Boat Show Guide here and plan your visit
The Hutchwilco NZ Boat Show started on Thursday 17th May and runs through to Sunday. It's a great show with plenty to see and do with it all mostly under cover. You can plan your visit by downloading the show guide before arriving. Find the products and services you need to see, to make sure that you don't miss anything of particular interest. Then check out the rest of the show... [more]
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