Net outstrips papers for ads, Syndication suits, Melb world firsts
Thanks to the popularity of smart phones, tablets, laptops,netbooks and connected TV, the stature of the Internet as the number one media and information source is a reality. Commentators and analysts forecast the net will overtake newspapers this year in Australia for their share of ad revenue, having already outstripped magazines three years ago.
Its not just iPads, low cost Tablets have dramatically expanded Internet access - they are read on the train, on the bus, in the smallest rooms, while watching TV MarineBusiness-World.com .
While there is still a sentimentality for traditional media among consumers, advertisers are moving away as circulations fall. In this week's feature, MD at Fusion Strategy, Steve Allen sheds some light on US trends and how they relate to the local media landscape and marine advertising specifically.
Advertisers who have yet to dip a toe in online advertising are missing out on the consumer wave of technology that accommodates branding, campaign and retail advertising, reaching the tech-savvy, cashed-up consumers who are confident to research and buy online. If you don't have at least 50% of your ad budget online, you are missing out on the key market growth area.
Also this week, a plethora of product news and plenty of global events including Miami, Dubai and Melbourne boat shows. There is also a hint of the attractions to come at this year's Sanctuary Cove boat show - the innovative and environmentally-friendly Ego sub, just one of several global sensations that will be on show.
Send through your own news and story ideas - we are always on the beat.
If you do not want to continue to read about Motor boats and boating on a regular basis you can and you will not receive another Powerboat-World newsletter.
Follow Powerboat-World on Twitter
If you are enjoying it we won't mind if you copy to your friends so they so they can subscribe too, right here ------------------------------------------------------------------ Too much sailing news? Not enough?
Change the frequency of newsletters, from once a week to a monthly newsletter. Change from html (graphics & pictures) newsletters to text only newsletter, (best for slow connections, mobile phones and PDA's etc. Change from Sail-World New Zealand Newsletters to Sail-World Cruising International Newsletters etc. Temporarily inactivate your subscription for a period, when you will be on holidays etc. or change to text for the same period. Or even (gasp) unsubscribe. Change your newsletter subscription profile here or take off list