Broker campaign, Fort Lauderdale, Sail-world covers Volvo Ocean Race

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 27 Sep 2011

Broker campaign, Fort Lauderdale, Sail-world covers Volvo Ocean Race

Plenty of local and international news for you this week, including details of the BIA NSW / Marine Brokers Association efforts to stem the 'grey import' tide, aiming to educate boaties to the risks and dangers of buying boats online, from all over the world. The internet it seems, for all its benefits, can be a too powerful tool, equipping buyers with loads and loads of information, not all of it true.

What IS true and a coup, is the Sail-World coverage of the 2011-2012 Volvo Ocean Race, which starts 5 November in Alicante Spain. The Sail-World team is planning detailed coverage, running hundreds of stories over the race duration and distributing over four million newsletters to our world-wide audience.

The reach and immediacy of the net allows the Sail-World team around the world to operate 24/7. There is always someone on deck monitoring breaking news, so our worldwide audience knows that we are consistently first with the latest news.

Publisher Rob Kothe said that by mid 2012, the TetraMedia group we will be delivering feature articles, video both interviews and action, images and news to 250,000 readers each month via 25 different versions of our websites (mobile and geolocated).

'Currently has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. The UK and Europe are our fastest growing market, as the London Olympics approaches and the Volvo Ocean Race will further grow our sites.

'With that significant audience we have the ability for industry advertisers to chose regional markets, decide their own advertising schedules and change their own advertising content, running multiple ads in each ad space on daily rotation hyperlinked to different web addresses.

Companies wishing to further expose the Volvo Ocean Race and Olympic coverage audience to its promotional and commercial news need to contact our media sales representatives, who will be happy to quote on a range of very cost effective media packages.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor(at) for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil(at)

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales(at)

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll(at)

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy(at)

Have a great week. Let us know your news and views. I am always around on or 0412 230 002.

Jeni Bone, editor

New Ownership at UK Sailmakers Northwest
Chris Dudenas,
Local sailmaking mainstay UK Sailmakers Northwest is pleased to announce the successful transition of ownership from Tim Knight to Stuart and Joy Dahlgren. While the actual purchase took place earlier this summer, all parties were committed to ensuring a high level of continuity for customers and industry partners and thus executed a 'soft handover' that has resulted in seamless client service.... [more]
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Sail-World set for huge coverage of the 2011-2012 Volvo Ocean Race
Brendan Maxwell,
The 2011-2012 Volvo Ocean Race starts on 5th November in Alicante Spain. The Sail-World team is planning detailed coverage, running hundreds of stories over the race duration and distributing over four million newsletters to our world-wide audience.... [more]
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You're better off with a Broker when buying a boat
Jeni Bone,
Coinciding with summer and peak boating season, the Marine Brokers Association of NSW (MBA), a Division of the Boating Industry Association of NSW (BIA), is joining forces to promote the benefits of dealing with a BIA Accredited Marine Broker when buying a new or pre-owned boat.... [more]
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Brig hits the sweet spot with the new 580
Harbourside Media,
Look on any waterway and you'll see the heaviest traffic is in the 17-19 foot (5-6 metre) range. Craft of this size are big enough to serve as a family runabouts, fishing craft or ski boats, yet still easy enough to tow behind a typical family car.... [more]
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Superior Jetties supports Swim4Kids in more ways than one
Sandman PR,
Marine berthing specialist Superior Jetties is again supporting Brisbane's annual Swim4Kids fundraising event, 21-22 October.... [more]
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Get ready for the Sunshine Coast Marine Festival - November 2011
Marine Queensland,
Marine Queensland is proud to announce a new event on Queensland's boating calendar - the Sunshine Coast Marine Festival incorporating the Sunshine Coast Sailing Expo, November 19th and 20th 2011.... [more]
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Fort Lauderdale Boat Show - new programs and optimism for 2011
Show Management,
Fort Lauderdale, Florida, internationally acknowledged as the 'Yachting Capital of the World' will host the 52nd Fort Lauderdale International Boat Show, October 27-31, 2011.... [more]
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Boaties risk $500 fines for not heeding 'go slow' signs
Media Services,
Boaties around the Great Sandy Marine Park area have received fines of $500 for failing to heed warnings to slow down and protect Queensland's vulnerable marine life.... [more]
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Police sights set on 'floating pubs' on Sydney Harbour
Media Services,
Sydney Police will consult with NSW Maritime about the problems associated with harbour cruise 'party boats' after a series of drunken brawls, including one at the weekend that involved 60 men.... [more]
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New NEEL 45 trimaran greeted with worldwide interest
Kate Elkington,
Innovative trimaran builder NEEL has produced an exciting new model, the NEEL 45, which has been greeted with enthusiasm from international multihull enthusiasts.... [more]
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Performance Sailcraft – positioned for new project expansion
PSA Media,
Currently experiencing a huge surge in production of Lasers, Performance Sailcraft Australasia (PSA) on the NSW Central Coast, now with enlarged facilities is now poised for further expansion. Chris Caldecoat, PSA's CEO explains ‘‘Overall PSA is well positioned, it has plenty of manufacturing capacity, is has an excellent distribution network and is looking at a lot of new projects.... [more]
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NEILPRYDE Sailing Collection – a commitment to racebred innovation
PSA Media,
The 2011 NEILPRYDE Sailing collection sees the continued evolution of the brand to bring you, the committed sailor, the most comprehensive technical sailing apparel products available.... [more]
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Akoya pearl production another jewel in Western Australia's crown?
Department of Fisheries WA,
New research has identified Akoya pearl production in the Abrolhos Islands is set to become another jewel in Western Australia's crown. Fisheries Minister Norman Moore was briefed today on the Abrolhos Akoya Pearl Project results in Geraldton.... [more]
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Lagoon Open Weekend
Vicsail Sydney,
We cordially invite you to attend Vicsail Sydney's Open Weekend Clearance Sale! The Open Weekend is being held on 24th and 25th September 2011, at the beautiful D'Albora Marina of Rushcutters Bay.... [more]
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Berthing in Asia for the Next Wave of Luxury Yachts
Sonia Kolesnivok-Jessop, New York Times,
By Mediterranean and Caribbean standards, luxury yacht owners in Asia are a small community. In the whole of last year only 80 superyachts berthed in Singapore, and in the first half of this year the number fell to 29, down a quarter from a year earlier. 'Worsening piracy in the Gulf of Aden has put off potential cruising from the Mediterranean to Asia,' said Jean-Jacques Lavigne... [more]
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Breaking News: Laser Class – Contracts signed and Kirby is back
Rob Kothe and the Team,
Since its launch at the New York Boat Show in 1971, over 200,000 Lasers have been sold. The strength of the class comes from its rigid one design rules that designer Bruce Kirby approved 40 years ago. Six months ago Bruce Kirby gave his view on the ILCA's proposed fundamental rule change, calling it a disaster. Now Kirby has taken back design rights.... [more]
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Latest New Shaw 650 launches in Pattaya, Thailand
Kip Beck,
Just launched, this uniquely Asian Shaw 650 to be raced by an all girls crew in future. The eye catching pink colour and graphics pay homage to that famed Japanese cat which has a huge following in Thailand.... [more]
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Baileys Marine White Bay 6 achieves 2.5 million litre major milestone
Creating Demand,
Sydney Harbours' leading recreational and commercial fuel facility, Baileys Marine White Bay 6, has achieved a major milestone with the delivery of 2.5 million litres to a very appreciative Sydney recreational and commercial boating fraternity.... [more]
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Superyacht Base Australia ensures presence at Captains' Forum
With New Zealand a close neighbour for the Australian marine sector, Superyacht Australia ensured strong presence at the recent NZ Marine Superyacht Captains Forum held in conjunction with the Auckland International Boat Show and Rugby World Cup 2011.... [more]
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Australian Marine Exporters in force in Auckland
With New Zealand being a significant trading partner for the Australian marine sector a number of Australian International Marine Export Group (AIMEX) businesses exhibited at the recent Auckland International Boat Show, 15-18 September.... [more]
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The China Market: just a passing craze for Nouveau Millionaires?
Angela Giuffrida, New York Times,
As European yacht builders wooed potential buyers at the Cannes boat show this month, the conversation repeatedly turned to the market opportunities emerging among the growing band of affluent Chinese — people like Lan Lu-Chen, a young businessman eyeing the merchandise bobbing at the quay side.... [more]
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Heaven Can Wait 2011 Welcome Dinner - Book NOW!!
Heaven Can Wait media,
The 2011 Heaven Can Wait 24 Hour Race and One Lap Dash, being sailed on Lake Macquarie is just over a week away and entries are flooding in. The Royal Motor Yacht Club, at Toronto on the western shore of the Lake will be abuzz and the Heaven Can Wait Friday Night Welcome Dinner is keenly anticipated.... [more]
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SpeedDream builder announced - Taking the dream to the next level
Brian Hancock,
SpeedDream started as an idea, a simple notion that with some creative thinking applied, that a purpose built monohull might be able to reach, and in some cases exceed the speeds enjoyed by a similar size multihull. Well that notion has turned into an obsession to not only build a record setting monohull but to change the way we look at boats and their relationship to speed.... [more]
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NSW Marine Brokers Assoc launches consumer campaign
Creating Demand,
NSW Marine Brokers Association commences consumer focused boating awareness campaign.... [more]
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Gold Coast Marine Expo - inclusive and above all, fun!
Jeni Bone,
The Gold Coast Marine Expo scheduled for the Coomera precinct, 4-6 November is aiming to be 'inclusive, and a lot of fun'.... [more]
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Jessica Watson launches 'Another Challenge' on the Gold Coast
Jeni Bone,
Jessica Watson was swamped with local media today, launching her pink yacht, 'Another Challenge' sponsored by Ella Bache from Gold Coast City Marina today.... [more]
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Strong sales reported from Auckland International Boat Show
Rebecca Hayter,
The 13th Auckland International Boat Show was opened by Prime Minister John Key on Wednesday evening and closed at 6pm Sunday, 18 September, having launched a new era in the New Zealand marine industry with a new venue and new time of year.... [more]
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World-beating buoy to aid people overboard
The SOS Dan Buoy is one of the biggest changes in marine-rescue devices in decades and is made in Australia.... [more]
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Launching and retrieving has never been easier
Sandman PR,
Oceanic Trailers' Easy Loader Series has been designed for both fibreglass and plate-aluminium boats.... [more]
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IBEX is going mobile
The 21st annual International BoatBuilders' Exhibition & Conference (IBEX), taking place next month at the Kentucky Exposition Center in Louisville, announced today the launch of the IBEX Mobile Website, offering attendees the chance to turn their phones into an interactive IBEX planner.... [more]
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Global Superyacht Forum shows off ravishing refit
It's been radically rethought, undergone a fundamental facelift and received a new, contemporary look brochure. Now the Global Superyacht Forum 2011 (GSF), the must-attend industry event of the year, is ready to display all these exciting new changes at its location at the Amsterdam RAI from 14 to 16 November 2011.... [more]
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New controls for Mandurah moorings and beyond
Transport WA,
Boat moorings in Western Australia's Peel area will be subject to new controls to improve safety, access and their impact on the environment. The Department of Transport (DoT) last week proclaimed the Peel Mooring Control Area as part of State-wide strategy to establish to address the continued proliferation of unauthorised moorings and their adverse impact.... [more]
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Platinum Yachts - Mills Mat 1010 is excelling
Jamie MacPhail,
The Mills Mat 1010 excels, winning its first regatta and now eight boats sold in nine months. A new generation IRC Cruiser – Racer design by Mark Mills built to exacting standards by Mat Yachts in Vinylester and vacuum consolidated at one atmosphere to ensure weight and laminate targets are achieved.... [more]
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Yachting coffee table book to be launched by Nicole Scott
Cassandra Decastro,
Sydney based Yachting Photographer, Nicole Scott, this week launched her first high end coffee table book titled, 'Captured'. Melissa Boyd who sails on Speedwell, was chosen as the cover shot from Nicole's personal favourite collection.... [more]
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