As I write this from the scenic surrounds of Twin Waters on the Sunshine Coast, where boating in everything from a canoe to a 75fter is the ideal way of life, thoughts turn to how lucky we are across the country that our winter, except in alpine regions, doesn't last long, doesn't consist of blizzards and frozen surfaces and is never so extreme we have to shelve our water-based recreation.
What better time for a boat show? That's the rationale behind the calendar of shows and after Melbourne and Sydney comes the Club Marine Perth Boat Show, coming up 12-16 August. That's practically summer in the West anyhow!
According to the BIA of WA, this year the show will have a totally new look. In a bid to attract more families, the show will include other leisure industries and a jam-packed entertainment program with broad appeal, particularly for women, who as we tire of saying, are the decision makers in 80% of family purchases (and that's not just at the supermarket!)
For a concentrated burst of marketing and media nous, you can hear it from the uber-expert himself, Rob Belgiovane, exec creative director at BWM advertising (famous for Bigpond's “keep the rabbits out” campaign, among hundreds of others). Rob will be divulging the keys to keeping your brand in the public eye, particularly during a recession, at a seminar hosted by Sandman PR, Friday 31 July at SIBS. For more info, email email@example.com
Have a great week!
Jeni Bone, Editor
BIA WA rebrands and refocuses boat show Jeni Bone, Based on member input and feedback from the public and exhibitors, the BIA of WA has revamped and refocused the Club Marine Perth Boat & Leisure Show for 2009, with its aim squarely on families.... [more] Onsend this story
Evolution 500 Sportfisher scores Boat of the Year Sandman PR, Evolution Boats' 500 Sportfisher has been named Modern Boating's Family Boat of the Year (4-7m Australian). The 500 Sportfisher is hard to overlook as an entry-level family fishing boat. Every centimetre of the hand-laid fibreglass hull has been thoughtfully laid out to provide a functional fishing platform that easily transforms into a sports runabout when the fish aren't biting.... [more] Onsend this story
Economic downturn? Not if you listen to Andrew Short Bob Wonders, Andrew Short Marine increases its presence at Mosman. The company has been well established at Ferguson's Boat Shed Marina for the past two-years, and has now taken up space directly opposite at expansive d'Albora Marina facility.... [more] Onsend this story
Vanessa Dudley moves from Australian Sailing Magazine to NSW Maritime Rob Kothe, Australian Sailing Editor Vanessa Dudley has resigned from Yaffa's Australian Sailing Magazine. A high performance sailor of note ‘Duds' has sailed everything from Laser Radials to fast ocean racers.... [more] Onsend this story
Whitsunday Rent A Yacht shows faith in tourism investment
Queensland's Whitsunday Rent A Yacht (WRAY) one of Australia's largest bareboat charter yacht operators, has been providing boating holidays in the Whitsundays for 28 years and its leading the way with another expansion program.... [more] Onsend this story
Shed a tear for Line 7 NBR/Sail-World Cruising, If you have spent many a warm day or night thanks to Line 7 wet weather gear, you may want to shed a tear today. The future of the Line 7 Brand of wet weather gear and other clothes for sailors is now in doubt as the company went into receivership yesterday.... [more] Onsend this story
Iraq invests in rebuilding its marine muscle Media Services, Iraq is celebrating delivery of the first of four Italian-made patrol ships it has ordered, as part of a plan to treble the country's naval forces in the coming years.... [more] Onsend this story
Industry veteran starts training service & distribution for Scanstrut Media Services, Capitalising on his experience across the gamut of marine electronics, Stuart Graham has founded his own venture, Digital Marine, a service to assist boat-owners in getting to know their onboard systems.... [more] Onsend this story
Great Southern Route Superyacht Cruising Guide, 2nd Edition Ocean Media, Launching at the Monaco Yacht Show, the GSR is the heavyweight gift that is worth its weight in gold. The hefty and much-needed, revolutionary maritime road map for yachts considering a visit to the Antipodes is by Captains for Captains, published by Ocean Media.... [more] Onsend this story
Sea Ray style and substance on show at SIBS Jonathan Revitt, There will be an amazing array of Sea Ray models on display, from the 175 Sport, an energetic, entry-level speedster, through to the sheer majesty of the 18-metre, teak-floored 55 Sundancer, at the Sydney International Boat Show from 30 July to 3 August.... [more] Onsend this story
MIAA offers qualifications in Straddle Carrier Ops & Maintenance MIAA, The Marina Industries Association of Australia is now offering a nationally recognized Statement of Attainment in Straddle Carrier Operations and Maintenance.... [more] Onsend this story
Reforms aim to attract people to maritime careers Office of Joe Tripodi, Ports and Waterways Minister Joe Tripodi said reforms aimed at streamlining commercial boating licence requirements will make it easier for people to find work in the maritime industry.... [more] Onsend this story
BIA VIC launches finance arm BIA VIC, BIA Victoria will launch an exciting addition to its services at the Melbourne Boat Show next week with the introduction of BIA Victoria Finance.... [more] Onsend this story
Riviera drops Grand Banks and Princess Riviera, Riviera has announced plans to focus exclusively on the development and build of the Riviera brand of boats for its large client base and dealer network around the world, dropping its distribution of US brand, Grand Banks Yachts and UK brand, Princess Yachts.... [more] Onsend this story
2012 Olympic sailing plans for venue blocked by local council Inside the Games, Plans to create a £1 million Olympic sailing park at Portland Port to help foreign sailors prepare for the 2012 Games have been blocked by the local Council.... [more] Onsend this story
Win $5000 worth of Marina Berthing at any d'Albora location! Natasha Jacobs, Don't miss out on your chance to win $5000 worth of berthing at any of our seven d'Albora Marinas located on prime waterways throughout Sydney, Port Stephens and Melbourne. Akuna Bay, Sydney, Cabarita Point, Sydney, The Spit, Mosman, Sydney, Nelson Bay, Port Stephens, Pier 35, Melbourne, Rushcutters Bay, Sydney and Victoria Harbour Docklands, Melbourne... [more] Onsend this story
Savage revamps site Savage, Savage has given its website a fresh new look as well as updating the site to include more information for customers and dealers.... [more] Onsend this story
Yachties' move ‘up' means bigger Protectors for Rayglass Rayglass, The decision by many international race yacht owners to trade “up” from their Farr 40s into the fast-growing Transpac 52 class is paying big dividends for New Zealand boat manufacturer, Rayglass Boats.... [more] Onsend this story
Maritimo appoints dealer in Spain Imprint Media, On the day Australia welcomed the Spanish Royal Family, award-winning luxury cruiser manufacturer Maritimo has announced the appointment of Juan Carabel as the company's dealer in Spain.... [more] Onsend this story
Slot Reservations flooding in for 2011 Around Australia Ocean Race Event Media, The 2011 Race event is for monohull and multihull yachts (Category 1). The event format is designed to allow yachts from all around Australia, and overseas, to compete.... [more] Onsend this story
North South Yachting Brokerage exposure – Sydney Boat Show 2009 Tom Edgington, NSY are once again delighted to offer potential Vendors exceptional marketing exposure at the Sydney show via there dedicated brokerage display, showcasing the best of the pre-loved market. Outstanding sales results in the month following Sydney show 2008 proved how, by offering a largely pre-qualified audience an alternative to new yachts, NSY's Sales approach can pay dividends.... [more] Onsend this story
The new Sun Fast 3200 from Jeanneau at Sydney International Boat Show. Mainsheet Media, The new Sun Fast 3200 has been winning both races and plaudits in Europe. Now for the first time it will be on show in Australia at Sydney International Boatshow. Conceived by award winning designer Daniel Andrieu, the Sun Fast 3200 is a whole new concept in production cruiser-racers that are offshore capable.... [more] Onsend this story
Calling all photographers: Sydney Boat Show chance for exposure BIA NSW, The Sydney International Boat Show, for the first time this year, is offering budding snappers the chance to display their best marine images alongside two of Australia's leading marine photographers, Andrea Francolini and Christophe Launay, as well have their photographs published in Digital Photography & Design Magazine.... [more] Onsend this story
BoatsOnSale.com.au presented to NSW Marine Brokers Association Marine Qld, BoatsOnSale.com.au, the new marine industry sales website, was presented to NSW Marine Broker Association in Sydney last Friday.... [more] Onsend this story
Stack and store kayaks at d'Albora Marinas The Spit d'Albora Marinas, Kayakers will soon be able to get out more often and make the most of their time on the water, with all the convenience of being able to store your boats, securely and adjacent to one of the most picturesque and protected locations on the northside.... [more] Onsend this story
New Broadband Sounder available for Northstar and Simrad Sandman PR, Navico's next-generation sonar system – the BSM-1 Broadband Sounder Module – raises the bar in fish-finding technology. Plug-and-play compatible with the award-winning Northstar 8000i multifunctional displays and the Simrad GB40 Navigation System, the high-speed Ethernet-based system delivers peerless echo clarity and the highest underwater definition ever achieved.... [more] Onsend this story
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