Melbourne sizzles & sells, Sensation sinks, Beneteau forecasts growth

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04 Feb 2009                                       To respond to this email CLICK HERE

Melbourne sizzles & sells, Sensation sinks, Beneteau forecasts growth

If the wash up of the Melbourne International Boat & Lifestyle Show is anything to go by, we are in for a better year than anticipated, despite the challenges, mostly the result of extremely hard work, radical marketing strategies targeting new markets and hefty discounting.

According to Robert Coco of the BIA Vic, feedback from exhibitors over the very hot few days of the show shows that consumers were active and brought with them their intention to buy.

“I have surveyed more than 20 on-water exhibitors whose gut feeling is that, despite the 45 degree heat – which was surely the worst way to start an event – there were more people than in previous years. More importantly, they said the people who came to the show were genuine buyers. Exhibitors sold plenty of boats and have trials booked for the next couple of weeks.

“We are speaking with exhibitors now about ROI and so far, it seems they are very impressed. As the first boat show for the year, we're thrilled. A lot of people will be looking at this show as an indicator for consumer sentiment for the year ahead.”

This week, as well as a review of MIBLS, we bring you stories from Italy, the UK, France and NZ of how manufacturers at all levels of the industry are adjusting to new conditions in the marketplace. Ferretti is negotiating new terms with its bank and retrenching staff, Beneteau is hopeful of double-digit growth in 2010, despite a 40% drop in sales for the past financial year, and Sensation in NZ appears to have become a victim of its ambitious expansion plans.

Wael Juju CEO, Knotika Dubai reveals why he is confident the region will weather the financial crisis and invites Australian businesses to take up office space in Knotika Marine Mall, in order to reach the fastest growing marine market in the world.

Take a look at for product reviews, new launches and industry events, and remember, it's updated every day.

No matter what you've got to contribute, please keep in touch with news and comments to

Jeni Bone, Editor

Melbourne sizzles for sales and sentiment
Sandman PR,
The 2009 Melbourne International Boat & Lifestyle Show has concluded with rave reviews from visitors and positive feedback from dealers and boat brands. Boating Industry Association (BIA) of Victoria general manager Robert Coco said exact attendance figures wouldn't be available for a few weeks, but he was optimistic numbers were up on last year.... [more]

Your own office in Dubai within reach
Knotika Holding,
Getting your foot in the door in Dubai is facilitated by having an office in the city, and now Knotika Marine Mall has a few openings, allowing you to access the marine market in the Middle East, the Fastest Growing Leisure Marine Market in the World.... [more]

Ferretti plans cost-cutting measures to adjust to current climate
Jeni Bone,
One of the world's top super and megayacht builders, Ferretti in Italy has begun a process of renegotiating its debt with the Royal Bank of Scotland and has appointed Rothschild as its financial advisor, Chiomenti, Linklaters and CBA as legal advisors and KPMG as industrial advisor.... [more]

Bénéteau forecasts strong sales ahead
Jeni Bone,
Despite worldwide trends and a forecast drop in its marine sales of 40% for 2009, the Bénéteau Group has stated that its solid financial position will allow it to weather the crisis, predicting double-digit growth in 2010.... [more]

ISAF publishes Qualification System and Events for 2010 Youth Olympics
ISAF Media,
The International Sailing Federation (ISAF) has published the qualification system and qualifying events for the sailing competition at the 2010 Youth Olympic Games.... [more]

UAE boating industry will sail through global crisis
Reena Amos Dyes,
The UAE will survive the global financial crisis on its love of boating, according to one of its marine industry's main proponents, Wael Juju CEO, Knotika Holding.... [more]

Lawyers move in to liquidate Sensation Yachts, NZ
Media Services,
New Zealand luxury super yacht manufacturer, Sensation Yachts faces being put into liquidation at the request of its own lawyers.... [more]

Boating Summit Down Under shapes up for world view
The National Marine Safety Committee (NMSC)'s Summit on recreational boat standards will provide an insight into how the standards used in the world market are changing to meet today's challenges.... [more]

It's here! Mustang unveils its latest 430 Sports Coupe
Bob Wonders,
Mustang Marine unveils its 430 Sports Coupe. Mustang CEO Chris Heaton said the company's entire staff, from management down through the design team, engineers and production staff had ‘lived and breathed' the project.... [more]

Sophistication & intelligence combine with Yamaha's new F40F Outboard
Bob Carter,
The latest evolution of Yamaha's 4-strokes has landed on Australian shores with the new mid-range F40F outboard brimming with new technologies. The innovative and compact 40hp engine now boasts a sophisticated fuel injection system for improved fuel efficiency and outstanding power-to-weight performance plus full connectivity to Yamaha's digital control LAN system.... [more]

Green Wash: The cost of claims and do consumers care?
Jeni Bone,
The green ethic is all pervasive in the supermarket, in the automotive industry and gradually, it is creeping into boating. But do consumers care? New research states that nine out of 10 do not trust eco-claims. But the ACCC certainly does and is coming down hard on brands and manufacturers whose marketing claims stretch the truth.... [more]

KIBS aims for regional appeal
Jeni Bone,
The Korea International Boat Show is on track for a June 3 start, and plans to include an industry conference and Marine Festival in its program, aiming to broaden its range to make it a significant regional event.... [more]

Diamond Princess sparkles in Sydney
Jeni Bone,
Two and a half times the size of the Titanic, the cruise liner, Diamond Princess has arrived on Sydney Harbour and is expected to draw interest and cause road chaos as great as when the Queen Mary and the QE2 sailed through the heads almost a year ago.... [more]

White Bay terminal a blight for residents and tourists
Jeni Bone,
Opposition is mounting to the New South Wales Government's decision to allow thousands of cruise ship passengers to dock at White Bay in Sydney's inner west, despite a barren concrete landscape and limited facilities there.... [more]

Multihull Solutions launches
Multihull Solutions,
The official launch of Multihull Solutions has been met with overwhelming support, providing a very positive start for the new company, based in Mooloolaba on Queensland's Sunshine Coast.... [more]

Riviera puts off another 117
Media Services,
Blaming difficult economic conditions, Riviera has sacked another 117 staff today, halving its Coomera-based workforce in less than a year, and also announced it would close its production line for three weeks from April 10 until May 5 in a bid to clear stock held by its 88 international dealers.... [more]

Louis Vuitton Pacific Cup practice - Onboard with Shosholoza
Gareth Cooke images / Sail World,
New Zealaland Photographer Gareth Cooke from was onboard with Shosholoza as they trained for the Louis Vuitton Pacific Series in Auckland, today. Here are a few shots.... [more]

Marine Qld industry report
Jeni Bone,
The first report commissioned by Marine Queensland into the state's recreational marine industry shows that despite the economy tightening, there are positive indicators for growth of boating throughout the state.... [more]

Euroyachts Australia goes under
Jeni Bone,
One of Australia's largest importers of luxury international yachts, Euroyachts has gone into receivership.... [more]

Fremantle gears up for 4th show
Jeni Bone,
After a successful 2008 event which attracted more than 14,000 people to the specially built floating pontoon, the popular Fremantle boat show is on again 27-29 March.... [more]

Sri Lanka to develop its marine industry
Lanka Times, Sri Lanka,
As an island nation Sri Lanka is determined to explore and harness its most valuable resource, the sea, for economic growth and expansion.... [more]

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