Spring is here and everything seems to have turned the corner from a bleak, record-cold winter.
Interest rates are poised to decrease a fraction, petrol too, consumer outlook is becoming more buoyant with a forecast for a strong retail Christmas, and off the back of a bumper ski season, rain is forecast for many farming regions, as is our fair share of hot weather over the high season.
We will be watching with interest and gleaning info on trends in the market to pass on to you. Any feedback of your own is most welcome.
Thank you for all your emails following last week's newsletter, particularly in relation to the far-from-fantasy story on ocean piracy. You wrote in from backgrounds ranging from cruise ship personnel and charter boat captains to passengers and tanker crew.
Interestingly, there was a plethora of stories over the weekend on various online media, from the UAE to UK trade publications, about the same topic and its immense cost to business.
Online publishing is a marvelous, immediate realm of news and information. To give you one example, Gurit Marine who set SP composite systems, decided just this morning to have a sale. The company is advertising to 18,000 marine companies TODAY, via MarineBusinessNews.com – something that would take our print equivalent roughly six weeks to turnaround.
By tailoring its online marketing campaign, Gurit can also measure and gauge its sales results, tweaking elements of the campaign as required. More about Gurit Australia on (02) 9979 7248.
In other news, in between giving birth this past week, I caught up with a few marketing experts, both within and beyond the marine industry, for their opinions on how to actually GROW BOATING as a leisure industry.
Without focusing on the current flux in the organization that was created to be responsible for the task, I asked these marketing/media strategists, planners and creatives for 'concepts and practical means of raising interest in boating', not just selling boats and equipment, but getting new blood out there to experience the lifestyle.
Their diverse responses will intrigue, please and in some cases, alarm you.
If you have some ideas about how the industry can encourage boating in the broader community, please email me.
Also this week, an overview of BIBS, a Q&A session with John Anderson, Riviera's new CEO, and an assortment of stories from Europe, NZ and Asia.
Sophie Joy Bone is our recent addition, just 5 days old. She is a dear little thing and weighed around 3kgs. Thanks for your well wishes.
Jeni Bone, Editor
Growing Boating: Part 1 Jeni Bone, The challenge? How to encourage interest in boating among the broader public? The solution? Selling the lifestyle.... [more]
John Anderson: at the helm of Riviera Jeni Bone, He has been with the company for 18 months and now, takes over from Wes Moxey as CEO. Meet the man behind the title.... [more]
Gurit Australia Composite Material SALE Nathan Ellis, Composite material sale Gurit / SP Products... [more]
Get Set for the Beijing Boat Show International Trade Show Management, The countdown is on for the Beijing International Boat & Marina Development Show 2008 at the New China International Exhibition Center (NCIEC), Beijing, 20-22 November 2008.... [more]
Cruise Ships Filling NZ Ports Jeni Bone, The latest figures from Cruise New Zealand (CNZ) reveal a bumper season last year – September to April 2007 – with revenue of over NZ$204 million to local economies from Auckland to South. Forecasts are for a 2008/9 season that is even better.... [more]
Queensland - Korea yacht training deal Queensland Government, Trade Queensland helps to deliver major Queensland-Korea yacht training deal. Southern Cross Yachting has sealed a joint venture deal with Korean partners Yacht n School to open a major sail training centre in Korea.... [more]
First Ferries Depart Austal Tasmania Austal, The first vessels to be completed at Austal's Tasmanian shipyard have commenced their 14 day delivery voyage to Hong Kong. Built for New World First Ferry (Macau), they are scheduled to enter service in October to meet the growing tourism demand generated from the dramatic increase in Macau's tourist arrivals since the development of its gaming and mega-resort industry.... [more]
NZ Marine Industry Deemed 'Fastest Growing' Jeni Bone, The latest Market Economics Survey in New Zealand has put the marine industry as one of the fastest growing in the country.... [more]
Cannes International Boat Show lighting up the Riv Jeni Bone, Europe's leading in-water exhibition, the Cannes International Boat and Yacht Show is a unique venue offering show-goers the opportunity to preview the finest jewels of the sea.... [more]
Brisbane show ‘slightly down' on numbers Bob Wonders, Too early as yet to talk crowd figures, but Marine Queensland, organiser of the 48th Brisbane International Boat Show (August 27-31) has expressed satisfaction with the interest and sales generated.... [more]
North Sails Hamilton Island loft great success Bob Maxwell/Susan Veal, On Friday the 15th of August, the North Sails Sydney team loaded up a trailer full of sewing machines, sail repair cloth and service materials to send north to Hamilton Island's Endeavour Room as the temporary sail repair centre during the 2008 Hamilton Island race week.... [more]
Gold Coast Poker Run set to fire Bob Wonders, Every boat entered will receive a hand of playing cards as part of the entry package, while there is the opportunity for each crew member to purchase a hand of cards for a small additional cost.... [more]
Grow Boating in Administration Medianet, Grow Boating Australia Ltd, the industry body established to promote boating beyond the existing boating community, has been placed into administration.... [more]
Northside Marine Closes its GC operations Jeni Bone, The landmark Labrador premises of Northside Marine on the Gold Coast have shut their doors, with no 'going out of business sale' or fanfare, just a centralisation to its Brisbane HQ.... [more]
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