Heesen appoints a new Marketing Director: Mark van Heffen joins the team
by Heesen Yachts 24 Jun 2021 05:24 PDT
Mark van Heffen as Heesen Yachts Marketing Director © visionspictures.com
Heesen is delighted to announce the appointment of Mark van Heffen as its Marketing Director, effective from 1 September. Leveraging his expertise in strategic management consultancy and international marketing communications, Mark will oversee the global marketing strategy and operations for the Dutch shipyard.
A skilled marketing professional with over 15 years of experience in global marketing management, Mark brings a wealth of knowledge to the role. He has won multiple international marketing accolades throughout the duration of his career and has held senior roles in lifestyle products and automotive industries, including AkzoNobel, PON, and Volkswagen A.G.
Mark has carried out significant consultancy projects for Heesen prior to his appointment and is well-placed to support Heesen's growth. In his Marketing Director ad interim capacity, Mark has already initiated several successful projects. Amongst them, the world's first ever yachting chat show - YachtTalk by Heesen - and the all-new brand movie recently launched on Heesen's TV platform and social media channels.
"We are excited to have someone of Mark's calibre join our team," said Friso Visser, Heesen CCO. "His in-depth marketing knowledge and unconventional approach coupled with excellent team management skills will help to accelerate our plans for a robust and successful future."