sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : The Brand is Zhik - Part two
The Brand is Zhik - Part two


'Isotak in action - The Brand is Zhik!'    Zhik    Click Here to view large photo

So we’ve just had what amounts to the proverbial ad break with our story on how we, the world, got to Zhik (pronounced Z i i K, you might remember). In this, Part Two of The Brand is Zhik, we’ll have a look at what’s emerging right now and then what is to next install for us all.

Earlier on, we talked about how keelboat sailors can now enjoy some Zhik-ness and as you now know, this is a company on a mission. ‘We are diversifying and growing. Right now we are moving into the yachting world’, said Brian Connolly, Zhik’s CEO.

‘Sailors are an intelligent bunch. You can’t trick them. Just because Zhik was producing fabulous dinghy wear doesn’t mean you could assume Zhik yachting gear would be as brilliant. It takes time to build authenticity into each layer in the market, which is what we are up to now with keelboats. We like to work on new products and now we are involved in the whole sport, whether it is junior dinghy sailors, right through to the America’s Cup level.’

     

Zhik Isotak is the brand’s flagship offshore wet weather gear. Its creation is typically Zhik, in that they looked at it from first principles, but Zhik also completed a full review of the competing products. ‘We put a fair bit of energy in to looking at the actual materials being used. There is a lot of material around quoting levels of breathability and waterproofness.’

‘When we looked at that it was a little annoying, because these numbers were often confused and used in different ways depending on whether it was just the membrane itself, where it was stitched and how the seam was prepared.’

‘We are very proud of choosing the right material and in addition to that, making sure that the seams are bound together correctly, double glued and taped properly. These items are expensive, because they are hard to make, but they have to operate in a very harsh environment.’

Ichi Ban, Matt Allen - The Brand is Zhik! -  Zhik  

It would seem there are a lot of custom fabrics deployed in the Zhik range already and this is set to increase. ‘Our business now has quite a significant agenda around material research. Whilst we are a sailing company that produces sailing wear, we are quite excited by the R&D programs that we have started.’

‘We are collaborating with some leading researchers and have got some fantastic science behind a lot of what we do. New Zhik products coming onto the market will increasingly have more proprietary and unique compositions. It’s quite an exciting field for us - we like material science at Zhik.’ By any measure, that has to be good for sailors.

You can tell that Zhik are very proud of what they do, so which products stand out in Brian’s mind? ‘That's hard because we have so many. It really comes down to the customers you are serving. We put so much energy into every product to make it the best out there. It is almost too unfair to isolate one from the other, as we are very proud of many of our products.’

Marit Bouwmeester NED World Number One Laser Radial Olympic Class - The Brand is Zhik! -  Zhik   Click Here to view large photo


‘As a Laser sailor, I would have to say that I have a soft spot for the Power Pads, especially when combined with the micro fleece wetsuit. I find the micro fleece wetsuits extremely forgiving in both cold and hot weather. All you need to do is combine it nicely with the right top depending on how cold the day is. Hiking pants used to be these clunky things with fibreglass rods sewn in.’

We thought that hikers could be designed more like gear in other impact sports, where you put your pads on and then you put your suit on over the top. You don’t build your pads into your suit because it becomes very clumsy and hard to control. With Power Pads, you have pad in a sleeve and you stick it on your thigh in the right place and made sure it was tight, and didn’t wobble around, which gave you lots of freedom.’

‘I remember the first time I wore hiking pants on a Laser and I thought, Wow! Thank God for that. Here was something more comfortable. I also remember the first time I wore Power Pads and it was like the same revelation all over again, because the freedom, flexibility and ease of movement, meant you didn’t feel like you were wearing big, clunky old hikers anymore. Zhik design department came up with this innovation because they weren’t tainted with traditional thinking, and am really very proud of that’, said Brian.


‘A more recent favourite of mine would have to be the ZKG shoe. This is a classic Zhik product, inspired directly from our Team Riders asking the design department for a deck shoe, which we did not have inside our range.’

‘We asked what they were wearing and they all replied, ‘Dunlop Volleys’. It is a tennis shoe designed in 1966 or something, but unanimously they all said it grips better. They wear out after a while, but they are cheap and we just throw them away.’

‘We set ourselves the task and created a new amphibious shoe, with aof perforated neoprene upper, that if you looked at it on the shelf it just looks like cool, street wear, but the sole on our shoe is amazing. This shoe flushes the water through it really easily. It is very grippy, light and flexible. and the thinner soles give you more of a bare foot dexterity. It is also very comfortable. I recently went through America and I wore mine because they were so easy to slip on and off through all those security checks that you get at the airports.’

‘They are extremely comfortable to leave on your feet when you have to have your shoes on for an extended period of time, such as on aircraft, etc. They’re almost like Clayton’s shoes, you know 'the shoes you wear when you don’t have to wear shoes', but they still provide you with all the look, feel, and grip and function that you need. We are taking these to the broader marine market, as we feel they’ll be greatly appreciated’. Plimsolls and Topsiders did it, so why not I say?

Now with that spectre of expansion opened up so nicely, you begin to wonder what is next for this most ambitious of companies. ‘We are still thinking of ourselves (, even though we are coming up to ten), as a young start-up high tech company. We think of nothing less than to eventually become number one.’

‘That's all healthy ambition. If we keep doing what we are doing, we could get there. If you make good products and you are doing a good job, then you are going to create a bit of a stir. That's all healthy for the market. We actually want the competition, as we thrive on it. You become boring if you are dominant in any fleet.’

‘We have got some great new things coming that will inspire a whole new class of product we think. That's exciting because you are defining it. We are pioneering the whole concept from the beginning’, which of course sounds very Sony or Apple to me.

Brian finished by saying, ‘We will see our material science explore new regions of apparel physics that will hopefully find their way into a far more diverse field, beyond just the marine and sailing world.’ With that said, when you need marine apparel, look for the brand that has got so many personalities behind, with and in it. You cannot go wrong.

Zhik website


by John Curnow Sail-World.com

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=97703

5:45 PM Fri 25 May 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
Zhik news

Related News Stories:

13 Jan 2013  Images of the Waitemata: 18ft skiffs training for the JJ Giltinan - 2
13 Jan 2013  Images of the Waitemata: 18ft skiffs training for the JJ Giltinan
31 Dec 2012  Zhik partners with Australian '9er' classes
20 Dec 2012  Zhik partners with Youth America’s Cup Team Objective Australia
12 Dec 2012  Need a Christmas gift idea? Zhik ZKG water shoes are sure to please!
03 Dec 2012  Zhik ….......the yardstick for success!
27 Aug 2012  Zhik Moth Worlds - Joshua McKnight claims 2012 title
26 Aug 2012  Josh McKnight hits the front at Moth Worlds
26 Aug 2012  Zhik Moth Worlds day 6 - McKnight pulls ahead + Video
25 Aug 2012  Zhik Moth Worlds day 5 - Babbage and McKnight excel + Video
MORE STORIES ...




News - USA and the World

There are so many ways that the Dongfeng Race Team could have lost the chance to win the light-air marathon from Abu Dhabi to Sanya in China. Leading from the first 24 hours to the finish, 23 and a half days later, 5,403 nautical miles sailed and eight different gulfs, oceans and seas, is not necessarily the most advisable way to try and take the spoils. ... [more]  

A fantastic week of sunshine, warm weather, big breeze and competitive sailing is what sailors were treated to last week in Key West. Several Canadians left the bitter cold of the north to partake in the fun filled week and a few even brought home trophies. Here's a peek at the fun in the sun! ... [more]  

At ISAF Sailing World Cup Miami, presented by Sunbrella, if the Chamber of Commerce had stayed up all night working at it, they could not have served up a better day for racing. ... [more]  

On day 2 of ISAF Sailing World Cup Miami, Presented by Sunbrella, the rainstorms of yesterday vanished but the excellent wind conditions remained in place on Biscayne Bay. A more conventional day of racing saw US Sailing Team Sperry athletes finish the day in the top 10 in 5 Olympic classes and 2 Paralympic classes. ... [more]  

Bringing Dragon Sailors from around the world to Antigua. Harmony Hall Yacht Club, with the support of the Antigua Yacht Club Marina and the Inn at English Harbour, will host the second Annual Antigua Dragon Yacht Club Challenge with nine races scheduled to take place over five days in fantastic Caribbean conditions on identical Petticrow Dragons. ... [more]  

Sydney photographer, Michael Chittenden was on Sydney harbour last Sunday and captured these images from Race 4 of the NSW 18ft Skiff Championships ... [more]  

New Zealand short-handed sailor, Conrad Colman is on his second two handed round the world race, this time aboard the Spirit of Hungary with Nandor Fa sailing in the Barcelona Round the World Race: I had noticed a couple of chafing zones on the mainsail so I prepared some patches and the Dr. Sails flexible epoxy glue so we could drop the main quickly ... [more]  

2015 ISAF Sailing World Cup Miami- Photos provided by Ocean Images. ... [more]  

Photographer Ingrid Abery was on the water at 2015 ISAF Sailing World Cup Miami and provided this gallery of images. ... [more]  

2015 ISAF Sailing World Cup Miami - It may have been a day late for Australia Day, but on the second day at the Sailing World Cup Miami, the Australian Finn sailors were on a charge with some sparkling performances. Giles Scott (GBR) still leads after winning the opening race of the day, while Jake Lilley (AUS) won the second and moved up to second overall. Ed Wright (GBR) is in third. ... [more]  

2015 Pineapple Cup – Montego Bay Race is set to begin Friday, February 6. The 32nd edition of the venerable Pineapple Cup – Montego Bay Race will start in Port Everglades, Florida, and send its 12-boat fleet on a challenging 811 nautical mile course to Montego Bay, Jamaica. George Sakellaris’s (Framingham, Mass.) 72-foot Shockwave will be the largest boat competing, so it should be interesting to ... [more]  

VX One momentum is growing with ever larger fleets showing the pure fun and easy performance of this true thoroughbred one design. ... [more]  

Volvo Ocean Race: A warm and colorful welcome for Team SCA into Sanya by Richard Gladwell/Sail-World.com NZL, Auckland, NZ
The all-female crew, Team SCA, arrived to a warm and colorful welcome including fireworks, Chinese dragons, orchid garlands and traditional costumes into the city of Sanya on Hainan Island in southern China early Tuesday evening (local time). 'It was a really different leg. I wouldn’t say it was hard in terms of the physical side but it just had lots of things coming at all angles ... [more]  

Touch2Play had the great fortune of participating in what would be the largest yet gathering of J88’s to date. Quantum Key West Race Week would serve as a chance to see how boats lined up against one another in conditions that covered the full range. For this event we had Rob and Sandy Butler, Steve Leibel, Keven Piper, Coleen Walsh and myself, Larry Huibers. ... [more]  

As the Barcelona World Race leaders race to the Crozet Islands, once again their paths have diverged – Neutrogena around 200 miles to the south-west of first-placed Cheminées Poujoulat on the water, and gaining around 40 miles in the past 24 hours. ... [more]  

For the Tokyo 2020 Paralympic Games the International Paralympic Committee (IPC) will announce on Saturday (31 January) at 10:00 CET the final line-up of sports. ... [more]  

On a high octane first day of the ISAF Sailing World Cup Miami on Monday (26 January) Giles Scott, Alison Young and the Paralympian Sonar trio of John Robertson, Hannah Stodel and Steve Thomas saw the best possible start to their 2015 sailing seasons with double race victories. ... [more]  

On the opening day of racing at ISAF Sailing World Cup Miami, presented by Sunbrella, it was sunny and bright. It was storming and raining sideways. It was sunny and bright. ... [more]  

On the opening day of racing at ISAF Sailing World Cup Miami, presented by Sunbrella, it was sunny and bright. It was storming and raining sideways. It was sunny and bright. ... [more]  

RC44 World Championship Leg 1 gets underway on 24th March until 29th March 2015. The RC 44 Class is unlike any 40 foot sailing yacht ever designed, and the reason for that is simple. She is a high performance one design yacht created for top level racing in international regattas. If one was to compare this concept to racing cars, then we would be talking about the F1, NASCAR or similar. ... [more]  

On Day 1 of the ISAF Sailing World Cup Miami, Presented by Sunbrella, America's premier Olympic and Paralympic classes regatta, featured the full range of what sailing in Miami has to offer. Over 850 sailors enjoyed strong breeze for the duration of the day, in addition to a brief but powerful rainstorm. ... [more]  

ISAF Sailing World Cup Miami - Giles Scott (GBR) said last week that he hoped his unbeaten run would continue, and based on Monday’s form at the Sailing World Cup Miami, the 2014 World and European Finn Champion is giving it a pretty good shot ... [more]  

ISAF Olympic classes regatta Miami 2015 images provided by photographer Ingrid Abery. ... [more]  

Team Alvimedica won a Leg 3 podium place in China after some of the closest racing ever seen in the history of the Volvo Ocean Race. The Turkish-American team protected their position in the final stretch to Sanya, carefully navigating a course peppered with fishing boats along the Vietnamese coast and across the South China Sea to cap off a well-sailed leg to clinch third. ... [more]  

The finish of Leg 3 of the Volvo Ocean Race in Sanya, China just before noon on January 27, 2015 marked an unbelievable end to a magnificent leg for Dongfeng Race Team. After leading the fleet virtually all the way from Abu Dhabi to Sanya in China, over more than 5,000 miles of intense ocean racing, Dongfeng finally crossed the finish line in first place ... [more]  

Winner of Leg 3 of the Volvo Ocean Race, Dongfeng, have released footage taken from a drone launched from the Volvo Ocean Race yacht, as she sails in light airs on the last days of Leg 3 of the race. It is believed to be the first time a drone, launched from a competitor, has been used in a major ocean race. ... [more]  

World sailing history was created earlier today when Dongfeng Race Team became the first Chinese yacht to have a win in a premier trans-ocean racing event. Her win was also a first in the 41-year history of the Volvo Ocean Race. At 1131hrs UTC the Chinese flagged entry emphatically won Leg 3 in their home port of Sanya to take the overall leadin the 40,000nm event with six stages to go. ... [more]  

On the morning of the 26th of January, the Maersk Line ship MV Stockholm delivered the Team Vestas Wind's damaged VO65 to the port in Genoa, Italy. From here she will be taken to the Persico building facilty where the rebuild of the wrecked boat will be undertaken. The team's goal is to rejoin the race in Lisbon, Portugal in June, 2015. ... [more]  

Sir Richard Branson’s Virgin Group is considering backing Sir Ben Ainslie’s America’s Cup bid, in a move that would propel the fortunes of the Olympic gold medallist yet further. Sir Ben is believed to have asked the Virgin billionaire to consider backing the venture when he and his new wife, Georgie Thompson, spent time on Sir Richard’s Necker Island in January. ... [more]  

To the 91st 2015 Bell's Beer Bayview Mackinac Race significant changes have been made in order to enhance the race experience, and by the looks of it, sailors are embracing them wholeheartedly. ... [more]  

Alpari World Match Racing Tour - Monsoon Cup preview by Alpari World Match Racing Tour
The final event of the 2014 Alpari World Match Racing Tour, Monsoon Cup Malaysia, is to take place in its new home of Johor, the southernmost state of Malaysia, over 10th-14th February. In addition to being the grand finale of the Tour, the event will also see the 2014 ISAF Match Racing World Champion crowned. ... [more]  

In the Barcelona World Race the two lead boats are preparing for a gruelling 3,500-mile game of chase across the Southern Ocean, until the next natural gateway of the course, Cape Leeuwin in south-west Australia. ... [more]  

Quantum Key West Race Week provided the opportunity for the GC32s to make a spectacular debut in the USA. During the five days of racing held in balmy temperatures off the southernmost tip of Florida, crews experienced a range of conditions. ... [more]  

Volvo Ocean Race – Frostad says Caudrelier proving them wrong *Feature
Volvo Ocean Race - Last day drag race to Sanya
Volvo Ocean Race Leg 3 - Tense onboard Abu Dhabi Ocean Racing
Volvo Ocean Race Leg 3 - Dongfeng Race Team pushing hard!
Volvo Ocean Race: Leg 3 Finish - Video - Delayed feed
2015 ISAF Sailing World Cup Miami - Countdown begins
Volvo Ocean Race: Donfeng set to create a piece of sailing history
Barcelona World Race - First of the iconic Great Capes has been passed
Classic 18fters racing on Sydney Harbour
Volvo Ocean Race - Can Dongfeng still hang on for a Sanya win??
Stephanie Roble, 2014 Rolex Yachtswoman of the Year
Barcelona World Race - Taking advantage
Oakcliff Awarded Joe Prosser Award at US Sailing NSPS 2015
20 Nations head for 2015 St.Maarten Heineken Regatta
Volvo Ocean Race - Less than 500 miles to go
2015 Quantum Key West Race Week - Fantastic finish
Barcelona World Race: Weather beacons launched midrace
2015 Quantum Key West Race Week - Day 5
Mount Gay Round Barbados Race – Gala prizegiving marks end of event
2015 Quantum Key West Race Week - Day 5 images by Ingrid Abery
Volvo Ocean Race Leader - Dongfeng - the right place at the right time   
ISAF Youth Match Racing World Championship - Notice Of Race online   
Currently doing scheduled maintenance.   
Volvo Ocean Race: Changes to Team Vestas Wind crew   
McDougall+McConaghy Moth Worlds: Highlight video released   
America's Cup: Oracle crew mate lodges complaint against Tienpont   
2015 Quantum Key West Race Week - Day 4 images by Ingrid Abery   
2015 ISAF Sailing World Cup Miami - US Sailing Team preview   
Quantum Key West Race Week 2015 - A great day   
Volvo Ocean Race: Jump seat and Pro-Am race spots up for auction   
Lauderdale Olympic Classes Regatta overall   
Volvo Ocean Race - Dongfeng? Race Team suffer? damage   
America's Cup: Italy to host first America's Cup World Series regatta   
Breeze and Sunshine at Quantum Key West Race Week   
Images of the Millennium Cup and Bay of Islands Sailing Week - Day 1:   
2015 Mount Gay Rum Round Barbados Race – Three records broken   
St.Maarten Heineken Regatta - Simplified logistics and fun themes   
2015 Quantum Key West Race Week - Day 3 images by Ingrid Abery   
Millennium Cup: Racing in the picturesque Bay of Islands   
Volvo Ocean Race - Up up and away   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT