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Sail-World can deliver your message to the Sailing community NOW!!

by Rob Kothe on 5 Jul 2003
Sail-World Boathaven Resort
Sailors in the Southern Hemisphere are voting with their mouses!!

More Australian sailors receive their news from Sail-world.com than all other sources combined.

Once prepared to wait for sailing news to appear in their monthly or bi-monthly sailing magazines, in large numbers sailors are clicking onto a sailing news web site, Sail-World.com for the latest sailing news. Today’s sailing news today.

Sail-world.com is the largest sailing website in the southern hemisphere and one of the largest in the world. Over the last three years, the number of visitors to Sail-World has continued to climb rapidly.

Sail-World.com receives many more visitors each month than the combined circulations of the top four yachting sailing and cruising magazines in Australia. The attraction…. it’s detailed, immediate, sailing news!!!

Sail-World.com provides the most detailed coverage for the major events in the South Pacific’s sailing calendar: Sydney to Mooloolaba, Brisbane to Gladstone, Brisbane to Noumea, Auckland to Mooloolaba, Sydney to Southport, Mooloolaba to Airlie Beach, Hogs Breath Regatta, Hamilton Island Race Week, Sydney to Lord Howe, Gosford to Lord Howe, JPMorgan regatta, British Trophy series, Sydney to Hobart, Melbourne to Hobart, Pittwater to Coffs Harbour.

In inshore racing it’s the same, Graded regattas, Olympic test events, World Championships, Nationals. All now!! news

When Bundock and Forbes won their 2002 Tornado World’s in Martha’s Vineyard USA, Sail-World circulated interviews and images, two hours after they finished the last race.

When Victorian sailor Sarah Blanck won the Europe World’s, Sail-World posted photos of her celebrating less than an hour after she came ashore.

In 2002 Sail-World covered the Etchell World’s. Sail-World was updating its news after mark roundings. It published details from the water of OCS’s, course directions and results before they hit the organising club’s noticeboard.

In 2003 we were on the water for Sail Melbourne, providing tack by tack & gybe by gybe news in the 2003 America’s Cup. Mooloolaba, Gladstone.

We provided the satellite tracking for the Melbourne to Osaka fleet and the sailors with disabilities crew aboard Kaz, we don’t just report the news…we help make the news

Today we can tell you Australia is leading in the Admiral's Cup!!

In an average day more sailors visit Sail-World than read the top selling Australian yachting magazine in a month.

Sail-World is now the vital news source for active racing sailors in Australia, including boat owners, navigator, boat managers and crew.

It now has the largest database of racing yachts, with owners themselves updating information online and Sail-World has become a major force in publicising events to sailors.

Sail-World’s news stories are not just posted locally. Its event coverage is being picked up by magazines, news wire services and international sailing web sites.

Sail-World’s major southern hemisphere breaking stories, syndicated around the world reach 60,000 sailors in America, Asia, Europe and the Pacific, by direct email, on the day of the story.

Hundreds of thousands of sailors read Sail-World’s southern hemisphere news stories on their own local websites.

Week after week Sail-World’s stories are published on the ISAF site and many National Yachting Federation sites, on Scuttlebutt USA and Europe, on Yacht-racing.com on Yachtsandyachting.com, on Yachting-world.com

Little wonder that Sail-World’s thri-weekly sailing newsletter subscriptions lists are growing at more than 5% per month. (Not per year, per month.).

Sail-World will be three years old in July and every day we are amazed by the ongoing enthusiasm and rapidly growing support we’re enjoying from the sailing community.

The Sailing Magazines, when challenged to compare their advertising value often respond that their circulation would be much bigger if they did not have to sell their print and sell their magazines, and that is a problem for them not for the advertisers.

However their real problem is the is the time delay from news to magazine coverage.

Sailors don't want to read the news months later and online adds allow sailors interested in a product or service to discover much more, immediately.

They visit the advertisers websites a lot…and that makes sense…they are all strong supporters of Sailing sport.

Sail-World can deliver your message to the Sailing community NOW!!

For more information contact Rob Kothe 02 9799 9496 mailto:media@sail-world.com

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