Please select your home edition
Edition
Ancasta Ker 33 728x90

Sail-World New Zealand- February 26, 2014 - Team NZ stays in spotlight

by . on 25 Feb 2014
The teams assess the damage after the collision between Groupama and Team Aberdeen Singapore . - Extreme Sailing Series™ 2014 © Lloyd Images
Welcome to Sail-World.com's New Zealand newsletter for February 26, 2014

In Breaking News we have featured and updated on the speculation emanating from Europe overnight that Emirates Team NZ are putting together a Volvo Ocean Race partnership, which team boss, Grant Dalton has responded to on his return to Auckland from Spain.

Emirates Team NZ left the Extreme Sailing Series with many unanswered questions. As much as you could answer anything on the tight marina circuit in Singapore, which is surrounded by high rise buildings.

The team did look like it had a chance of finishing second overall on the final day, with a flying start and a win in the first televised race of Day 4. But it all fell apart from there, with unforced errors in the next race, after a premature start. A tack left too late in the final race got the America’s Cup Challenger off the podium.


In the end the New Zealand team finished fourth in their first outing in the Extreme 40s since 2011. Maybe the three year break is maybe one reason for the team's erratic performance. Factor in that the top three teams were all returning from last year, and it would seem that Emirates Team NZ lacked a bit of the polish of the more established circuit teams.

Factor in too, that winds can vary from almost zero 25kts in the space of a race, sometimes a leg. And some would argue that the racing is a bit of a crapshoot.

But the good sailors always seem to have all the luck – and do the bulk of the winning.

The second placed boat won nine of the 29 races - almost a third of those sailed. Alinghi has the series won before she started in the last race which counted for double points.


All in all, one comes to the view that comparing Extreme Sailing Series results with the America's Cup is like trying to compare Sevens Rugby with an All Black Test.

For Emirates Team New Zealand fans looking for some redemption in the Extreme Sailing Series, they would have come away disappointed. On the positive side they were the best performed of the current America’s Cup teams – depending on where you place series winner Alinghi on that spectrum.

For sure, the live sailing was excellent viewing on the streamed coverage over the interweb.

If you missed the live coverage, in this edition of Sail-World.com's newletter we have the links for the full replays of the last three day's racing.


A spot of boat-carnage in the second and third days of the ESS did no harm to the general media interest, and certainly livens up the race intensity for the online fans. But it also underline the fact that in this series, anything can happen and frequently does.

Every now and again we dust off the list of do's and don't of how to get media coverage of your regatta or event, or class or even your own campaign news.

Today, Sailing Scuttlebutt (USA) did the number for us, with an excellent list of suggestions as to how to get more media attention for your event, and to be able to give those so hard to find sponsors some real value for their money - and get them to sign up again for the next year.

Getting publicity for an event is quite easy if you follow the formula in Click here for the full Scuttlebutt Media Guide including media email lists. There is a full media list - for the USA and also international media. While the latter may not be that relevant to NZ clubs and classes, it should give you a few pointers on where your media outlets are. Make sure you get your reports out in plain text form (no pdfs) and have an image gallery with about 6-12 shots from the day in it.


A second link click here! takes you to a series of five features explaining how to do a better PR job for your class, club or regatta - or your own sailing program.

The point with sponsorship is that it is much easier to retain a sponsor, than it is to go and find a new one.

While the role of publicity officer (as they used to be known) is usually the last and lowest on the job’s list for the Event, it is probably one of the most vital - as that person controls the view that others have outside the immediate regatta bubble.

In New Zealand it is always surprising that at the event those involved in the organisation are keen to preach how great it has been, going from strength to strength etc, yet drive for a mile and away from event bubble and you'd never know there was a regatta on.

One of the standout events for doing things right is the Australian 18fter League, based in Sydney. Their feature event, the JJ Giltinan Trophy, starts later this week.


Frank Quealey does a fantastic job for the class each week - with a report, and great pictures, every Sunday night throughout the season. He goes into overdrive when the JJ's get underway.

The 18fter League also runs streaming video of the event, and there ill be live coverage of each race of the JJ's on the League’s own internet channel.

One of the weird things about the interweb is that as technology has advanced, it seems that the take up of it, for publicity purposes, has actually dropped.

In our day, it was the usual deal to sail in a race or regatta, compose your thoughts over a beer (not two), scribble down a few notes and then find the nearest phone box and telephone a report through to the 8 O'Clock (a Saturday night sports paper) dictate some copy and then hope that you had made the deadline to got something in the paper for that evening.

That situation is eons away from today, with mobile phones that double as audio devices and cameras, iPads/tablets and laptops - where you can just type your report and press send, and it is done.


Next time people start talking about numbers dropping in your fleet or club, or the lack of sponsors, look at the amount of publicity you are putting out.

With a steady stream of news, it is easy to talk up a market, which in time will get more people on the water. The best advertisement for any club or class is for people to see a cloud of boats on the water. If they don’t get out themselves then hopefully they will tell a friend, or a would be junior sailor, the next time the subject comes up.

Good sailing!

Richard Gladwell
NZ Editor

sailworldnzl@gmail.com

Send your news and images directly to Sail-World by http://www.sail-world.com/admin/add_story.cfm?rid=6!clicking_here

To subscribe a friend to Sail-World's FREE newsletter http://www.sail-world.com/nz/newsletter_subscribe.cfm!click_here


If you are a potential advertiser and want to understand how Sail-World can work for your company, website or product, then drop a line to Colin Preston at nzsales@sail-world.com

If you wish to come off our mailing list please click the unsubscribe button on this newsletter, or drop a line to deletesailworld@gmail.com, giving the email address that appears at the top of your newsletter. Or, if you want to contact Richard Gladwell directly email: sailworldnzl@gmail.com or call (649) 489 9267

Stay up with the latest sailing news, as it happens, on our website www.sail-world.com/nz



Wildwind 2016 660x82Colligo Marine 660x82Barz Optics - San Juan Worlds Best Eyewear

Related Articles

Brawn v Brain? The Bar or The Room?
Interesting questions and can they possibly be linked in any way. Interesting questions and can they possibly be linked in any way. Is it just the one connection, or could there indeed be several ways to address this conundrum? Well the route of the answer could be SailX, the online inshore racing game.
Posted on 7 Jul
Practice makes perfect?
There are a lot of us who try to get out on the water whenever we can. There are a lot of us who try to get out on the water whenever we can - be it a club race, a weekend open or a championship. The general feeling is that the more we sail, the better we get, but is that actually the case?
Posted on 27 May
America's Cup- The End of the Beginning
We are now in the Year of Cup - in fact, in just over five months, the first racing will be under way in the Louis Vuitt We are now in the Year of Cup - in fact, in just over five months, the first racing will be under way in the Louis Vuitton Cup. The end of January also marks the end of the first limited sailing period - where test sailing and racing by the AC72's is limited to just 30 days.
Posted on 30 Jan 2013
Melges 24 World Championship victory to Uka Uka Racing
Melges 24 World Championship’s final day in Corpus Christi, Texas saw the regatta saw a close with some thrilling racing Melges 24 World Championship’s final day in Corpus Christi, Texas, saw the regatta saw a close with some thrilling racing action out on the water.
Posted on 22 May 2011
Melges 24 World Championship - Showdown for the podium
Melges 24 World Championship’s international fleet is currently competing on day five of the event in Corpus Christi. Melges 24 World Championship’s international fleet is currently competing at the 2011 event in Corpus Christi, Texas and enjoying two more breezy races on day five of the regatta.
Posted on 21 May 2011
Melges 24 World Championship battle for second
Melges 24 World Championship 2011 in Corpus Christi, Texas day four. Melges 24 World Championship 2011 in Corpus Christi, Texas day four. Brian Porter on USA 749 Full Throttle turned in a 6,4, scoreline today, which was good enough to move him into second place overall.
Posted on 20 May 2011
Melges 24 World Championship 2011 day three - Leader extends
Melges 24 World Championship 2011 in Corpus Christi, Texas reached its midpoint today. Melges 24 World Championship 2011 in Corpus Christi, Texas reached its midpoint today. Race 5 started bang on time on in a solid 15 knots of breeze. The fleet got away to a clean start at the first time of asking, with the boats quickly splitting into two distinct groups on either side of the first beat.
Posted on 19 May 2011
Melges 24 World Championship day 2 and a new leader
2011 Melges 24 World Championship is underway in Corpus Christi, Texas. The event continues until Saturday May 21st Day two of the 2011 Melges 24 Worlds in Corpus Christi, Texas delivered two spectacular races sailed in near perfect conditions, under crystal clear skies and in a solid breeze which built from 15 up to around 19 knots throughout the day.
Posted on 18 May 2011
Melges 24 World Championship 2011 day one + Rick Tomlinson images
Melges 24 World Championship 2011 day one in Corpus Christi, Texas, saw two closely fought races completed Melges 24 World Championship 2011 day one in Corpus Christi, Texas, saw two closely fought races completed in sparkling conditions. The expectation was always for light to medium conditions to prevail on the first day and race one was started in an unstable eight - ten knots of breeze, with direction swings of up to twenty degrees.
Posted on 17 May 2011
Melges 24 Pre-Worlds win to Melleby on Full Medal Jacket + images
The Melges 24 World Championship will take place at the Corpus Christi Yacht Club from May 11 to 21. The Melges 24 World Championship will take place at the Corpus Christi Yacht Club from May 11 to 21. Soling Olympian and America's Cup sailor Espen Stokkeland, tactician aboard Full Medal Jacket, said that the Norwegian team were looking forward to the coming week.
Posted on 16 May 2011