Superyachts and related businesses on the French Riviera were delighted with their first deliveries from Yachting Pages Delivers, the brand new hand-distribution service which launched in the region this month (December 2012).
Simon Brooks manages this welcome new service on the Riviera. He takes advantage of Yachting Pages’ extensive contacts across the Mediterranean, in France and Italy, to hand-deliver the marketing materials of other companies to select superyachts, marinas, capitaneries and related businesses and customers.
This new innovation is a value-added service from Yachting Pages, the World’s leading superyacht directory and website, which features over 12,000 superyacht-related businesses. Yachting Pages is renowned for its unique distribution methods, which contributed to its winning the Queen’s Award for Enterprise: International Trade in 2009.
Simon said, 'Yachting Pages Delivers is advertised online, in print and on Riviera Radio. I’ve just completed my inaugural drop, hand-delivering over 800 copies of Burger Sotheby’s beautiful Vision magazine to prestige yachts and businesses from Marseille to Menton.'
Burger Sotheby’s is a top-end international realtor, dealing in luxury real estate on the French Riviera. Its independent marketing consultant, Maria McLean, wanted to outsource the bespoke distribution of Burger Sotheby’s premium marketing materials, and chose Yachting Pages Delivers for its high quality personalised service and extensive network of contacts.
Ms McLean spoke of the efficiency and reach of the Yachting Pages Delivers service, saying, 'Frankly, I’m delighted.' Simon looks forward to continuing this burgeoning relationship into 2013 and beyond.
Simon stated, 'Cannes and St Tropez capitaneries were delighted to receive between 10 and 20 copies of Vision, which they happily left in prominent positions in their public offices. I also delivered to Lady Moura – at 105m, the largest resident superyacht in Monaco. The total number of yachts I visited exceeds 550.'
Simon added, 'I was extremely well received by yachts and businesses alike. Everyone was impressed, both by the quality of Burger Sotheby’s Vision magazine and by the individually sealed packages.'
Yachting Pages Delivers offers two main options; firstly, distributing clients’ marketing materials to a set schedule as it hand-delivers the Yachting Pages print directory to superyachts and businesses and, secondly, organising bespoke drops to meet individual clients’ distribution and timing needs.
by Michelle Williams
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5:06 PM Thu 6 Dec 2012GMT
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