sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Perth 2011 Sailing World Championships exceeds economic forecasts
Perth 2011 Sailing World Championships exceeds economic forecasts

'Crowds fill the shore at the Perth 2011 ISAF Sailing World Championships'    Paul Kane /Perth 2011    Click Here to view large photo

The Perth 2011 ISAF Sailing World Championships, held in December last year, today announced that the event exceeded economic forecasts after independent reports showed it injected almost $39million into the Western AustraIia economy and generated nearly $15million of global media exposure for the region.

Backed by the State Government who invested $8.8million into the Championships, the 16 day event hosted the world’s best sailing talent from 10 Olympic classes in over 630 races.

Nearly 8,000 people from both Australia and overseas flocked to Perth to watch the event, generating a significant upturn in tourism and hospitality. Speaking about the Championship’s impact, Tourism Minister Dr Kim Hames said:

'More than 7,800 people attended the actual event and, when you take into account the test event in 2010, the emerging nations program and numerous training camps, the total number of visitors was more than 9,300, generating an economic benefit of $38.6million.

'Crucially for our tourism and hospitality industries, the average length of stay was 21 days, which meant a total of almost 197,000 visitor nights.'

Beside the inward investment generated by the influx of tourism over the course of the event, the organisers also ensured the media exposure captured not only the on-water action but also promoted the regions of Fremantle, Perth and West Australia.

Over 455 hours of television was broadcast to 105 countries around the world, which, according to Repucom International, generated $14.6million of media value. Additional print, radio and TV coverage in Australia and New Zealand adds a further $2million to that figure as reported by Sentia Media.

'Perth 2011 will benefit the sport of sailing in West Australia for many years to come,' added Dr Hames, who was referring to the Championship’s legacy programme. Hundreds of officials and volunteers were trained to work at the event, while $1million of physical sailing and wider water sports assets were donated to local clubs and organisations.

To echo the words of Goran Petersson, the President of ISAF, 'Perth 2011 has set the standard for all future international sailing events.'

Perth 2011 website
ISAF website


by Leigh Ireland

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=97286

4:38 PM Wed 16 May 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2011 ISAF Sailing World Championships - Perth 2011

Related News Stories:

11 Apr 2012  Video selections from Sail-World.com
17 Mar 2012  Perth 2011 - ISAF Executive Statement on Ainslie case
21 Dec 2011  ISAF Worlds Video gallery - Week 1 - Laser Radial, 470 Men, Finn, Star
21 Dec 2011  ISAF Worlds Video Gallery - Week 2 - 49er, RS:X, 470 and Match Racing
19 Dec 2011  470 toothbrush tactics - get the inside story...
19 Dec 2011  Perth 2011 - major World success for Australia
19 Dec 2011  Perth 2011: Grandstand Sailing - the day that sailing changed
19 Dec 2011  ISAF Sailing World Championships - Aussies take 49er gold in Perth
19 Dec 2011  ISAF Sailing World Championships come to a 'golden' end in Perth
19 Dec 2011  ISAF Sailing World Championships - Blow for US's Storck and Moore
MORE STORIES ...






News - USA and the World





















Big Boat Series - It's not the size, it's the length by Erik Simonson, Pressure-Drop.US,




















470 Men and Women Worlds - Champs take over leaderboard by 470 International Association Class,


























J/24 World Championship - Excitement builds for Newport racing
Volvo Ocean Race - Seb Marsset joins Team Alvimedica
Fall Seamanship training opportunities at New York Yacht Club
Rolex Big Boat Series: More images from San Francisco - Final Day
AWT Hatteras Wave Jam action commences on day 3
Rolex Big Boat Series: Images from San Francisco - Final Day
ISAF Sailing World Championships - Watch medal races live here
Hobie 16 Open North American Championships and Pan Am Games qualifier
ISAF Sailing World Championship - Videos from Santander
ISAF Sailing Worlds: Buckingham into Medal Race, 470's stay consistent
470 Men and Women Worlds - Vadlau and Ogar into pole position
2014 Chicago Match Cup - Defending champion on top
ISAF Sailing Worlds, Santander - Strong competition for RS:X fleets
ISAF Sailing Worlds, Santander - Big breeze on day 6 + Video
ISAF Sailing Worlds, Santander - Buckingham into Laser Medal Race
U.S. Multihull Championship - Hobie Alter Trophy to be decided
ISAF Sailing Worlds - The kind of form most sailors only dream about
Royal Cup Marina Ibiza - Quantum Racing ahead of target
ISAF Worlds Santander - 19 Rio 2016 Laser Radial spots awarded
Santander 2014 ISAF Worlds - 21 broadcasters to take live coverage
Rolex Swan Cup - Looking forward to the next 30 years   
America’s Cup: The Future is foiling – AC45s to be modified   
Volvo Ocean Race: Win a stopover trip by designing an ECsix T-Shirt   
Red Bull 49erFX: On the eve of the Worlds in Santander   
America's Cup: Ben Ainslie Racing launches partnership with Yamaha   
2014 Chicago Match Cup - Starts tomorrow   
Rio 2016 Daylight the issue for Olympic sailing regatta   
ISAF Sailing World Championships - USA 470's and Lasers battle at top   
ISAF Sailing World Championships - Santander - Day 5 video highlights   
ISAF Sailing World Championships - Santander images by Jesús Renedo   
PWA Cold Hawaii World Cup - No action on day 2   
470 Men and Women Worlds - Game on for Olympic Qualification   
ISAF Sailing World Championships: Finns off to slow start in Santander   
ISAF Sailing World Championships - Seesaw Day 5 in Santander + Video   
ISAF Sailing World Championships - 470 sailors shine in Santander   
Royal Cup Marina Ibiza - Kiwi Ray Davies returns to TP52 fleet   
Starboard Hatteras Wave Jam - No windsurfing action on day 1   
A complete recap of the most successful Melges 20 World Championship   
Rolex Big Boat Series - Prizegiving images by Chuck Lantz   
ISAF Santander - Upwards path for Austrian women's 470 crew + video   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT