sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Gladwell's Line: Media crunch in the America's Cup
Gladwell's Line: Media crunch in the America's Cup

'Oracle Team USA skipper, James Spithill with Emirates Team NZ's Dean Barker - Media Conference, 34th America's Cup'    Carlo Borlenghi/Luna Rossa©    Click Here to view large photo

The America's Cup has dominated the sporting and general media, in New Zealand at least, for the past week, polarising fans and others.

Team New Zealand scored an own goal, with a media conference at its base in the Viaduct harbour, Auckland, last Friday, Black Friday, which resulted in a lot of skewed and sensational reporting.

The media group at the conference were split in two - those that were focused on the sailing and getting the Team's view on the new Protocol, and those more interested in the Team's financial state.

Oracle Team USA's attacks on their opponent were without precedent. While they could have been understandable in the context of a media conference at the AC regatta, at this stage of the America's Cup they were nonsensical.

Grant Dalton, Emirates Team New Zealand Managing Director talks to media at a press conference at the team's base in Auckland. -  Chris Cameron-ETNZ©   Click Here to view large photo
This is a time when the Defender, if they are genuinely trying to create a more commercial event, should be working with the teams to improve the event. Instead, it transpired that they had not even spoken to the last Challenger, and instead had used television and radio interviews in NZ to attack Team New Zealand. To what gain?

The attacks were backed up with social media grenades from two of the US team.

What was achieved?

For sure Oracle has succeeded in rattling Team NZ's cage, and has managed to drop them in it with the NZ Government funders, forced a rift with many of the NZ public, and couldn't have done more to get a top competitor out of the next America's Cup.

Time will tell if they have succeeded.

Team NZ erred in the media conference, by answering question on their financial state, and particularly questions on funding and sponsorship applications. They should have completely closed down that line of questioning, as has always been done before.

Few in the general media understand how the funding and sponsorship cycle works in the America's Cup, and they amply demonstrated that ignorance on Friday.

Calls for New Zealand to get out of the Cup, start an alternate event, publicly declare team salaries and expenditure just demonstrate again that lack of America's Cup background knowledge - and their readers, viewers and listeners deserve better.

Even more disturbing is the tendency, quite prevalent overseas, to run a dramatic, cliche-ridden introduction to a story in order to pull the viewers' attention, when the report that follows is quite balanced and accurate.



The Protocol for the 35th America's Cup was announced, or rather emailed, early last week. It did contain some very serious flaws. Several of these were quickly addressed a couple of days later, and now the document is more workable - particularly given the mechanisms that are there for changes.

The document is still remarkably short on timing, and doesn't even say the year the next America's Cup will be held, let alone the dates and venues for any of the preliminaries and the Match itself. There would be a lot of blanks in any sponsorship proposal relating to the 35th America's Cup, and going to a potential backer looking for money in 2014 just makes a Challenger, and the Event, look half-arsed.

Oracle Team USA did cop a lot of criticism over the loaded document, particularly as much of what they had accused former Cup holders, Alinghi, now seemed to be in the 35th Protocol.

It is easy for the media and others to recall the lofty ideals, and volumes of indignant assertions, made when Oracle were the Challenger, and in hot pursuit of Alinghi through the New York legal system. We hoped for better. In the first edition of this Protocol, Oracle seemed to have out-Alinghied Alinghi. Suddenly all Oracle's legal umbrage in 2007-2010 sounded rather hollow.

Grant Dalton, Emirates Team New Zealand Managing Director talks to media at a press conference at the team's base in Auckland. -  Chris Cameron-ETNZ©   Click Here to view large photo
Turning the other cheek, Team New Zealand came out on Black Friday and said that the amended Protocol (Version 2) was now workable. A statement that has now been acknowledged by Russell Coutts. Hopefully, this sorry saga has finished, although the damage had already been done to Team New Zealand.

But in the final analysis, what doesn't kill Team New Zealand will make it stronger.

Moving on:
While the hard words were being said, and motives were being questioned, Most media missed the fact that Oracle lost another three of their First XI America's Cup winning crew.

A total of five who sailed USA-17 to victory, in September, have gone to other America's Cup teams. Those who remain are the Australians, Kiwi Joe Spooner and the sole US national, Rome Kirby.

Oracle suffered a further major loss in Dirk Kramers, a top designer, whose Cup experience extends back to 1977 and is a three-time winner of the America's Cup. He has joined the British challenger, Ben Ainslie Racing. Oracle's three-time Cup winner Jono Macbeth (NZL) goes with him as BAR's Sailing Team Manager.

Three of the Oracle sailing crew went to Italian Challenger, Luna Rossa, who are now geared up with over 80 in the team, and look to be in full operation.

Another leading US sailor - twice and current World Foiling Moth Champion Bora Gulari (Michigan) has also signed for Luna Rossa.

From Sail-World.com's New Zealand newsletter. To subscribe click here


by Richard Gladwell Sail-World.com/nz


  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=123422

8:20 AM Tue 17 Jun 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2016-2017 America's Cup

Related News Stories:

25 Jun 2014  America's Cup: Emirates Team NZ confident to mount Cup Challenge
25 Jun 2014  America's Cup: Artemis Racing expresses concern over Protocol aspects
23 Jun 2014  America's Cup: Butterworth - 'I just thought that I could help.'
22 Jun 2014  America's Cup: Coutts takes media to task over Protocol inaccuracies
21 Jun 2014  America's Cup: Director and backer says that Team NZ have the funds
19 Jun 2014  America's Cup: Barker and Burling to compete in different multihulls
19 Jun 2014  America's Cup: Coutts repeats offer of second AC62 for Challengers
18 Jun 2014  America's Cup: Emirates confirm discussions over Team NZ naming rights
17 Jun 2014  America's Cup: Can the Venue be other than the waters of the Defender?
16 Jun 2014  America's Cup: Team New Zealand gets more traction than the All Blacks
MORE STORIES ...






News - USA and the World





























International Moth Worlds: Rashley ahead as Aussies close in by Mark Jardine / YachtsandYachting.com,




















International Moth Worlds - Mothballed on day 4 + Video by Mark Jardine / YachtsandYachting.com,




Gladwell's Line: A change of direction needed in the America's Cup *Feature by Richard Gladwell/Sail-World.com/nz,














Six Metre European Championship - Blazing sunshine on opening day
National Sailing Hall of Fame to present Lifetime Achievement Award
International Moth Worlds: Greenhalgh and Rashley tied at the top
PWA Pozo World Cup - Fantastic finale determines winners
Six Metre Class British Open Championship - Llanoria and Valhalla win
Anna Tunnicliffe set to compete at the CrossFit Games
America's Cup: Oracle Team USA holds foiling camp at Wangi SC
Volvo Ocean Race: Abu Dhabi OR completes double Atlantic crossing
Volvo Ocean Race: Team SCA has a 'pull through day' off the Canaries
No tiller sailing - how to steer using just the sails + Video
International Moth Worlds: Three bullets in a row for Greenhalgh
U.S. Junior Women’s Singlehanded Championship - Sophia Reineke wins
BIC Techno 293 Worlds 2014 - Day 0 Opening
Fuerteventura World Cup - Slalom action highlights day 2
2014 Governor's Cup - Sam Gilmour of RFBYC victorious again
Farr 40 West Coast Champ - Skipper Alberto Rossi leads Enfant Terrible
Flying Dutchman World Championships - Magyars are the Masters
Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek
2014 -15 Volvo Ocean Race: Team Alvimedica pushing towards Southampton
NYYC Race Week - Saving the best for last
VX One North American Championship - Chris Alexander commands   
2014 Cape Panwa Hotel Phuket Raceweek - Waiting game on Day 3   
International Moth Worlds: Thunderstorms delay racing on Day 1   
Fuerteventura World Cup - Impressive tricks on day 1   
2014 Governor's Cup - Two former winners in the finals   
America's Cup: Iain Murray explains reasons for Australian withdrawal *Feature   
Wilson and Roble remain number one match racers in U.S.   
2014 ISAF Youth Match Racing World Championship - Set to start   
PWA Pozo World Cup - Moreno twins dominate home spot   
ISAF Youth Worlds - Record breaking regatta in Tavira + Video   
Melges 32 European Championship - Robertissima remains out front   
Farr 40 West Coast Championship - Italians take one-point lead   
Melges 32 European Championship - Day 3 images by Carlo Borlenghi   
New York Yacht Club Race Week - Marstrom 32 fleet off to anxious start   
Melges 32 European Championship - Day 3 images by Max Ranchi   
CYC Race to Mackinac - Cruising fleet sets sail in 106th edition   
Team Alvimedica getting a touchup   
PWA Pozo World Cup - Plenty of drama on day 5   
ISAF Youth Sailing World Championship - Day 5 Videos   
NYYC Race Week - High performance classes put on shoreside show   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT