sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Extreme Sailing Series: Media value increases by 26% in 2013 year
Extreme Sailing Series: Media value increases by 26% in 2013 year

'Oman Air, SAP and GAC Pindar. Day four of the Extreme Sailing Series regatta being sailed in Singapore. 23/2/2014'    Chris Cameron/ETNZ©

Leading independent evaluation agency, Havas Sports & Entertainment Ignition, has confirmed an increase in global media exposure for the award-winning Extreme Sailing Series™ for the seventh consecutive year of elite level Stadium Racing, with a final 2013 media value of over €35 million.

The figure, calculated using the same methodology each year, represents a 26% increase on 2012 figures, in what was a significant year for the Series on all levels, including the addition of Land Rover as Series Main Partner to the ever growing family of commercial partners - with a second partner being actively sought to sit at the same level as the premium British car brand.

The confirmation comes at an ideal time for prospective Host Venues, as the Tender and Selection process for cities interested in hosting an Extreme Sailing Series Act from 2015-2020 is now open. While the media value is fundamental to underpin the significant and continually growing return to the sponsors, teams and event partners, it does not, on its own, provide a complete reflection of sponsorship value of the pioneering Stadium Racing global tour, which includes the premium B2B ‘money can’t buy’ VIP experience, the association with sailing’s aspirational values of innovation, perfectionism, technology and team work, the appeal of the stadium format as a public event and a sporting event delivered on an annual and global scale in traditional and emerging sailing markets.

Leading evaluation agency, Havas Sports & Entertainment Ignition has evaluated the media value for the Extreme Sailing Series since 2009 using the same consistent methodology, providing a true reflection of the media growth of the event – regardless of different approaches in the sports industry to actual evaluation. They apply a conservative 10% uplift for unmonitored coverage, to account for the inevitable coverage that is missed outside of the monitoring periods around each Act. Due to cost, the monitoring process is restricted to limited periods and only in countries where the Acts are staged: TV is only monitored for the week of the event (excluding the seven-part TV series) and print media for one month over the course of the event; only online media is monitored year-round.

TV coverage, including the official seven-part TV series, news and dedicated programming, continues to provide the lion’s share of coverage, with an impressive 70% increase in value compared to 2012. The TV series (valued at over €7.8million), set a benchmark in global broadcast distribution in 2013, with 54 channels, versus 41 in 2012, around the globe broadcasting the Series, making it the most widely distributed annual sailing TV series in the world, according to leading TV production company Sunset+Vine|APP.

Gavin Peters, Head of Insight at Havas Sports & Entertainment Ignition attributes the significant increase in TV media value to improved distribution and more high-worth coverage, across all levels of TV output. 'For the fourth year in succession (since Havas has been evaluating the media coverage of the Series), we've seen a rise in the value of media coverage delivered by the Extreme Sailing Series, to over €35m in 2013, highlighting its worldwide appeal.

Much of this increased value comes from dedicated television programming, and the truly global nature of the event is highlighted by the fact that the top 10 countries in terms of value delivery came from across Europe, South America, Asia and the Middle East. The nature and quality of the media coverage, covering significant traditional and digital media coverage, demonstrates the significant reach of the event to sponsors, host venues and teams.'

Print media has seen an growth in the number of articles published, with 809 articles in 2013, versus 734 in 2012, and the Series has also seen an significant surge in the value of its online coverage, now valued at almost €2.8million, a 53% increase on 2012. Aside from the evaluated media coverage, the Extreme Sailing Series also saw a significant rise in their online fan base, with a 50% increase in Facebook fans and a 100% increase in Twitter followers, with early signs in 2014 already seeing a significant growth in this area.

While the Series, as expected, received prominent coverage in each of the seven international territories it visited in 2013, it has significantly continued to grow its footprint in regions of interest to its partners outside of those currently visited by the global tour. The USA which, after China and France, was ranked third by territory in terms of value, while key European countries including Germany, where also highly ranked.

OC Sport is now officially inviting cities around the world to bid to host an official Act of the award-winning international Stadium Racing global tour, with the tender process for 2015-2020 open. François Vergnol, Commercial Director for the Series commented on the continued, and ever-growing, appeal of the Series. 'These figures come at a very interesting time as our new tender process has been launched, highlighting the value we deliver to host venues not only through media figures but also through the tangible economic impact to the cities we visit.

In 2013, by hosting the UK leg of the global Stadium Racing tour in Cardiff Bay, Wales, the Extreme Sailing Series injected approximately £1.9m (as confirmed by the Welsh Assembly Government) into the Welsh economy over the August Bank Holiday weekend, with 120,000 spectators in attendance at the event.' Vergnol continued, 'In 2013, we also welcomed iconic British brand Land Rover to the Series, providing a high qualitative impact to the circuit, and in doing so growing our family of high-level sponsors including technical partners SAP, official timekeepers EDOX, logistics partners GAC Pindar and clothing supplier Marinepool, providing exceptional value to our venues.'

The innovative Stadium Racing circuit brings action close to the shores of iconic cities around the world, providing an exclusive package for Host Venues including a premium VIP experience, unique spectator opportunities which goes beyond sailing fans, and high-integrity elite level sporting competition not only to local audiences but global media. Six venues confirmed for the 2014 Series will return in 2015, with two venues whose contracts are due to expire, expressing their desire for the circuit to return, but creating a window of opportunity for new venues to replace them and join the Series from next year onwards.

Specific criteria is evaluated throughout the Host Venue selection process, and at the forefront, is a venue that can offer a stadium-style location situated within an ‘iconic’ city, ensuring the concept at the core of the Series remains. In addition, the venue must be able to deliver a sporting event of the highest integrity, ensuring fair racing for the elite level teams who compete. The venue must have city and regional support related to the financial and operational aspects of the event, local promotion and entertainment, and must be a city in a market of commercial interest to our global partners. The ability to attract tens of thousands of spectators and of course, some great wind, is also high on the criteria list.

The closing date for the tender process is 25 April 2014, by 30 April a shortlist will be drawn and final confirmations made by June, ahead of announcing publicly the 2015 Extreme Sailing Series™ circuit dates and venues in September. 3

2013 Media Value Stats*:
Total overall value €35,090,375
Press value €6,220,740
TV value €22,880,751
Online value including Online Video value €2,798,850

2012 Media Value Stats*:
Total overall value €27,815,024

Press value €10,001,146
TV value €13,460,648
Online value including Online Video value €1,824,591

2011 Media Value Stats*:

Total overall value €25,870,240
Press value €9,043,159
TV value €12,973,479
Online value €1,465,632

2010 Media Value Stats*:
Total overall value €9,574,055
Press value €3,732,303
TV value €4,465,566
Online value €494,464

2009 Media Value Stats*:
Total overall value €5,910,989
Press value €3,019,281
TV value €2,139,845
Online value €205,383

* Provided by Havas Sponsorship Insights


by Extreme Sailing Series


  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=120260

7:19 PM Mon 17 Mar 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2014 Extreme Sailing Series

Related News Stories:

20 Mar 2014  Extreme Sailing Series Live Video coverage: Day 3, Act 2 Muscat
20 Mar 2014  Extreme Sailing Series - Good start for The Wave, Muscat and Oman Air
20 Mar 2014  Extreme Sailing Series: Emirates Team NZ video from Practice day
19 Mar 2014  Extreme Sailing Series - Tension builds in Muscat ahead of Act 2
19 Mar 2014  Extreme Sailing Series - GAC Pindar ready for action in Oman
18 Mar 2014  Extreme Sailing Series 2014 - Realteam aims for consistency at Act two
17 Mar 2014  Extreme Sailing Series - Oman Sail prepare to race on home waters
13 Mar 2014  Extreme Sailing Series 2014 - Sydney Maritime authorities keen to help
12 Mar 2014  Extreme Sailing Series: Glenn Ashby looks to ahead to Act 2, Muscat
24 Feb 2014  Extreme Sailing Series: Emirates Team NZ in the medal hunt
MORE STORIES ...






News - USA and the World

Join the crew of the ORMA60 TeamVodafoneSailing as they slash 20 minutes off their previous record for the PIC Coastal Classic on Friday. The Coastal Classic is a 119nm course from Auckland to Russell in the Bay of Islands. Originally conceived as a drag race between multihulls and monohulls ... [more]  

Volvo Ocean Race: Leaders pass Fernando and head for Cape Town *Feature by Richard Gladwell/Sail-World.com/nz
Volvo Ocean Race Control reports that the lead boats in the 40,000nm race have rounded, or rather passed, the turning point off Fernando de Noronha. They are now proceeding down the Brazilian coast, to round the back of the South Atlantic high pressure zone , and have what is expected to be a fast ride to the Leg 1 finish in Cape Town. ... [more]  

Melges 32 Gold Cup on the horizon by International Melges 32 Class Association
With a fleet and sailors as diverse as the nightlife on Ocean Avenue, the Melges 32 Gold Cup, hosted by the Coconut Grove Sailing Club kicks off in just two weeks, featuring eighteen ultra-high performance Melges 32 teams from nine different countries. ... [more]  

With less than a day left to reach the turning mark at Fernando de Nonoha, 220nm off the coast of Brazil, Abu Dhabi Ocean Racing has retained the lead she built in the Doldrums. She is unlikely to be headed, although the second boat on the water, Team Brunel is projected to be less than an hour behind at Fernando ... [more]  

One flight of the Quarter Finals was sailed Friday afternoon following the completion of the Qualifying Rounds and the selection of opponents and draw for boats. The Quarter Finals set Ian Williams against Marek Stanczyk, Taylor Canfield against Steffan Lindberg, Eric Monnin against Pierre Morvan, and an all Swedish pairing of Bjorn Hansen against Johnie Berntsson. ... [more]  

What could be better than racing for three days with over 2000 of the world's best sailors? How about racing for four days! The St.Maarten Heineken Regatta is proud to announce that their pre-event, the Gill Commodore's Cup, is accepting entries in all boat categories (excluding Lottery Class). ... [more]  

The seventh day of the La Torche PWA Grand Slam saw the light winds continue, despite a promising forecast for today. In the late afternoon a few of the sailors took part in a tow-in training session as there is scope to run a tow-in contest tomorrow, with the forecast looking glassy. ... [more]  

Picture postcard perfect conditions returned to Bermuda for the third and final day of Qualifying at the Argo Group Gold Cup, the sixth stage of the 2014 Alpari World Match Racing Tour. After yesterday’s torrential rain, Hamilton Harbour was bathed in glorious sunshine and breeze that by lunchtime was gusting up to the mid-teens. ... [more]  

Rolex Middle Sea Race - Keeping a good watch by Media Royal Malta Yacht Club
Peter Dimech, Principal Race Officer and Race Chair spoke about the storm that raged through the Rolex Middle Sea Race fleet. “The remaining yachts racing in the Rolex Middle Sea Race are expected to arrive at the Royal Malta Yacht Club by today and tomorrow. Whilst the wind speed has decreased, the sea state is still significant and we are keeping a close watch on the yachts still at sea. ... [more]  

Volvo Ocean Race 2014-15, Onboard Team Alvimedica. I’d hate to come across as being impossible to please but after days of wanting out of the doldrums, days of struggling with routines, with sleep, with a lack of regularity and consistency to our schedules, and of course--predictability to the weather—we’re 'out' and still trying to find it ... [more]  

Volvo Ocean Race 2014-15, Day 13 onboard Team SCA. I’m unsure if I should be nervous, excited, stressed, or thrilled today. As today I get to have fish guts smeared over me only to then become officially apart of King Neptune’s kingdom. ... [more]  

There was a shakeup at the top on day three of the 2014 RS:X Youth Worlds in Clearwater, Florida! Fully recharged thanks to the lay day yesterday, all competitors were eager to enter the final stretch of the competition in Clearwater, and the planing conditions in the forecast certainly contributed to the excitement on the beach. ... [more]  

The opening day of the 105-boat China Cup International Regatta saw old rivalries renewed in the Beneteau 40.7 class, as Vatti Sailing stole victory from Vanke Longcheer in the opening Simpson Marine Passage Race from Hong Kong to Shenzhen. ... [more]  

Team Alvimedica Navigational Strategist, Anderson Reggio, explains the issues ahead of the crews in the remaining half of leg 1 of the 2014-15 Volvo Ocean Race. After the Equator and Fernando, the weather looks to be shaping up to be pretty standard for the South Atlantic. The St Helena High which typically dominates this body of water is the main driver for breeze in the short term. ... [more]  

The next landmark, or ‘sea mark’ if you will, for Leg 1 is crossing the Equator, as Team Alvimedica continue to make their way south to round Fernando de Noronha off the coast of Brazil. Crossing this latitude is not like crossing any other on their way around the world, but has special significance for sailors who have never crossed the 0° parallel of latitude. ... [more]  

Volvo Ocean Race 2014-15 - Mapfre cruzará el Ecuador hacia las 13:00 aproximadamente. ... [more]  

Argo Group Gold Cup - A front slowly crossing Bermuda brought with it an overcast sky and rain squalls. Nonetheless, despite squelching their way ashore completely soaked, the Group 2 crews enjoyed the morning’s stronger breeze, the wind less shifty having veered into the southwest overnight, blowing down Hamilton Harbour rather than across it. ... [more]  

RenaissanceRe Junior Gold Cup - In second place, Adam Larson of Bermuda has seven points and had a great day on the water today. Larson, whose family is still without electricity after Hurricane Gonzalo, said he has been getting to bed a lot earlier these days and feels that the conditions also favored his performance today. ... [more]  

As predicted in last night's preview in Sail-World, the ORMA 60 TeamVodafone Sailing has set a new course record for the 119nm course in the PIC Coastal Classic. ... [more]  

Taylor Canfield (ISV) US One, top seed in Group 2, is the first skipper to qualify for the Quarter Finals in the 2014 Argo Group Cup. Canfield lost his first match in day one of racing against Chris Poole (USA) Riptide Racing. Since then the number two skipper on the Alpari World Match Racing Tour has sailed to seven straight points. ... [more]  

The forecast for day six at the La Torche PWA Grand Slam offered a slight possibility of producing some racing, but unfortunately the wind never really materialised meaning the sailors spent another day on hold. Throughout the day there were gusts of up to 10 knots, but the wind failed to improve beyond that. ... [more]  

Volvo Ocean Race 2014-15, Day 12 onboard Team SCA. This morning the boat was so quiet you could hear a pin drop, shortly after sun up we were hooning along in 20kts in a torrential downpour, by late afternoon we were sailing backwards, and who knows what tonight will bring. ... [more]  

The push and shove of 12 knots of Atlantic breeze – things are looking up in the Volvo Ocean Race. On board Abu Dhabi Ocean Racing, things are looking up. First in the fleet, and out of the Doldrums, they’re heading fast towards the Equator, trade winds blowing gusts of encouragement around their ears. ... [more]  

Volvo Ocean Race - Day 12 for Team Alvimedica by Amory Ross, Team Alvimedica
Volvo Ocean Race 2014-15, Day 12 onboard Team Alvimedica. There is no question as to the origins of the phrase 'down in the doldrums;' the monotony of these days is painfully apparent. It’s a pattern too familiar: a night of variable conditions—torrential rain and 20 knots of wind one minute, no wind and starry skies the next. Feast or famine. ... [more]  

With only nine days remaining until the close of entries, one of the smallest, most audacious and memorable yachts in the history of the CYCA’s Rolex Sydney Hobart Yacht Race, appropriately became the 100th entry. A mere 10.5 metres, James Cameron’s Hick 35, Luna Sea, will again do duty as one of the pintsized yachts in fleet for the 70th edition of the 628 nautical mile race. ... [more]  

Today was the last day of competition at the Student Yachting World Cup. Even though England’s victory was already for sure, the top-5-ranking could change a lot with two more races: Italy was second with 46 pts, Ireland third with 47 pts, Norway fourth (52 pts) and Switzerland fifth (58.2 pts)… the USA followed with 59 pts! ... [more]  

A varied and international fleet ranging from 40 to 100ft (12.19 to 30.48m) will set off for Grenada on Saturday 29th November from Lanzarote, the most eastern in the Canary Islands chain, in the Royal Ocean Racing Club's Transatlantic Race. ... [more]  

The United States will be the second most heavily represented nation at the Star Sailors League Finals when they take place at Nassau in the Bahamas between December 1st and 7th. Reflecting the consistency, quality and number of sailors involved in the Star class, the United States has the largest representation in the Star Sailors League with 294 skippers and 376 crew. ... [more]  

Airbus and Oracle Team USA have forged a technology partnership. As Official Innovation Partner of Oracle Team USA for the 35th America’s Cup, Airbus will share the know-how of its engineers and experts in fields such as aerodynamics, instrumentation and simulation, composites, structures, hydraulics and data analysis to work with the Oracle Team USA design team. ... [more]  

Thursday has proved another dramatic day in the story of the 2014 Rolex Middle Sea Race. While yesterday (Wednesday) was a day of seamanship and survival as yachts battled storm force winds, it was also a day of arrivals as the same winds pushed competitors to the finish. ... [more]  

The Royal Malta Yacht Club has been a hive of activity both day and night, welcoming back yachts taking part in the Rolex Middle Sea Race. By Midday on Day Six 34 yachts have finished the race and 25 yachts have retired. Each and every sailor that has taken part, including those that are still out there, has a story to tell for years to come. ... [more]  

Ian Williams (GBR) GAC Pindar made a near perfect start to in the Argo Group Gold Cup in Bermuda yesterday. The British skipper who stands top of the the Alpari World Match Racing Tour and is second in the ISAF rankings, goes into today's remaining round robin flights leading group 1. ... [more]  

Volvo Ocean Race 2014-15, Onboard Team Brunel. 'At this rate, it will take a century before we get to Cape Town,' sighs Jens Dolmer, standing on the bow. He is trying in vain to push the flapping foresail outwards. There is hardly a breath of wind. In the distance, the sun is sinking into the ocean. ... [more]  

The 2014 Severne Starboard Aloha Classic is coming...
Rolex Middle Sea Race 2014 - Artie's heroic return
Argo Group Gold Cup - Slender lead for Marek Stanczyk
Ben Ainslie Racing foiling on the Solent + Video *Feature
METS names DAME Award nominees
La Torche PWA Grand Slam - A day of rest for wave sailors
Rolex Middle Sea Race - A day of reckoning for the fleet
Volvo Ocean Race - Playing the Doldrums lottery
Volvo Ocean Race - Dongfeng Race Team takes on the Doldrums
Volvo Ocean Race - Team Alvimedica, somewhere in the windless ITCZ
Rolex Middle Sea Race - Artie gunning for glory
Volvo Ocean Race - Another perspective from Team SCA
Rolex Farr 40 World Championship - Success in San Francisco
RS:X Youth World Windsurfing Championship - Intense racing + Video
Rolex Middle Sea Race - Big breeze and lumpy seas
The first sail that changes lives
Volvo Ocean Race: Blogs from the Boats - Leg 1, Day 10 plus Videos *Feature
Volvo Ocean Race: Leg 1 turns inside out in Doldums *Feature
34th Student Yachting World Cup La Rochelle 2014 - Fifth race day
2014 Argo Group Gold Cup - Match racers defy Gonzalo
Volvo Ocean Race: Big gains for two boats in Doldrums *Feature   
Argo Group Gold Cup - Qualifying Groups set   
Renaissance Re Junior Gold Cup - Kids breeze past Hurricane Gonzalo   
DSS to revolutionise IMOCA 60s, both new and old   
ISAF Sailing World Cup Miami: Groupe Beneteau sponsors US Sailing Team   
Volvo Ocean Race - The bright side of the Doldrums   
Volvo Ocean Race - Team Vestas Wind contemplates the tropics + Video   
Volvo Ocean Race - Dull day, crazy night for Dongfeng Race Team   
Volvo Ocean Race - Team SCA ready for equator crossing   
Volvo Ocean Race - Tough challenge for Brunel's Pablo Arrarte Elorza   
RS:X Youth Worlds - Hard work on day 1 + Video   
St. Maarten Heineken Regatta - NoR released, entries open for 2015   
Rolex Middle Sea Race - A turning point for the fleet   
Volvo Ocean Race 2014-15 - Leg one – Doldrums for dummies   
Volvo Ocean Race: Blogs from the Boats - Leg 1, Day 9 plus Videos *Feature   
Rolex Middle Sea Race 2014 - Fight to the finish   
Student Yachting World Cup - Fourth race day + Video   
New improved swell forecasting and more locations from PredictWind   
Volvo Ocean Race: Day 9 final report - Lead continually changing   
Renaissance Re Junior Gold Cup - An opportunity for growth   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT